
Allyson Payer
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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No Clickbait Here: These Are Actually the 29 Prettiest Swimsuits on the InternetHurry—these are absolutely going to sell out.
By Allyson Payer
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You Already Own Jeans, so Now All You Need Is This Pretty Summer Shirt Trend to Wear With ThemThanks for the memo, Kaia Gerber.
By Allyson Payer
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It's Here: The Coolest Pant and Jeans Color to Wear With 2026's Biggest Flat-Shoe TrendGracie Abrams gets it.
By Allyson Payer
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FYI: If You Want to Look Rich at the Airport This Summer, Wear This Anti-Athleisure OutfitSpotted on Daisy Edgar-Jones at Nice Côte d'Azur Airport.
By Allyson Payer
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Kendall Jenner Doesn't Need to Be Told What Jeans Color and Fit to Run Out and Buy—She's Already Wearing Them*The* denim trend of summer 2026 has arrived.
By Allyson Payer
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Looking Like a Fashion Person This Summer Is as Easy as Wearing These 2 Colour Trends TogetherShop the Gwyneth–approved IYKYK pairing.
By Allyson Payer
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Not Ballet Flats or Sandals—Chic Women Over 50 Wear Summer's Biggest Pant Trend With These ShoesDo as J.Lo does.
By Allyson Payer
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13 Specific Things That Are Considered Cool in 2026We have almost five months of evidence.
By Allyson Payer
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White Linen Dresses Are Nice, But This Specific Linen-Dress Trend Is Getting More Traction in 2026As seen on the streets of Cannes.
By Allyson Payer
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7 Summer Shorts Trends That Are Suddenly on Every Fashion Person's RadarTime to reintroduce your legs to the sun.
By Allyson Payer
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The Ballet-Flats Color It Girls Are Wearing With Summer Pants Isn't Black or Brown—It's Much CoolerGet used to seeing this shoe trend everywhere.
By Allyson Payer
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Looking Like a Fashion Person This Summer Is as Easy as Wearing These 2 Color Trends TogetherSpotted at Apple Martin's graduation: Gwyneth Paltrow proving that clashing can be chic.
By Allyson Payer
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Not a Miniskirt or a Pair of Shorts—Amal Clooney Opted for This Controversial Trend on VacationYou either love it or hate it.
By Allyson Payer
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FYI: Every It Girl Owns These Logo-Less Sunglasses That Never Go Out of StyleIYKYK.
By Allyson Payer
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27 Basics, Beauty Products, and Accessories That Are Coming on Every Summer Trip With MeThey're almost as essential as a passport.
By Allyson Payer