Allyson Payer
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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It's True—Everyone Is Wearing This Shoe Style With Leggings Again
And we can't get enough.
By Allyson Payer
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8 Skirt Outfit Trends to Try If You Want to Look Elegant This Winter
Here's how fashion people style them in cold weather.
By Allyson Payer
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Suki Waterhouse Wore Trendy $115 Flats With Glowing Reviews on Amazon
No wonder they keep selling out.
By Allyson Payer
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If You Trust Anne Hathaway and Sydney Sweeney, Buy This Anti–Skinny Pants Trend
Big-pants energy.
By Allyson Payer
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Reformation's Massive Sale Is Here—These 24 Timeless Items Will Fly Out of Stock
Fill your cart quickly.
By Allyson Payer
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Trust Me: These Are the Luxury Accessories That Are Actually Worth the Money
Forever pieces.
By Allyson Payer
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5 Shoe Trends You're Definitely Going to See at the Airport This Winter
Maybe even on your own feet.
By Allyson Payer
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Sydney Sweeney Made Leggings Look Trendy at the Airport With This It Item
Hint: It's Prada.
By Allyson Payer
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Celebrities Won't Stop Wearing Puddle Pants—I've Found the Best Pairs Out There
Cancel that trip to the tailor.
By Allyson Payer
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Restock Alert: Our Editor in Chief's Crazy-Popular Affordable Nordstrom Dress
And it's in a new color.
By Allyson Payer
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The Top 10 Sofia Richie Grainge Outfits of 2023
It girl of the year.
By Allyson Payer
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I'm a Fashion Editor—37 Epic Nordstrom Limited-Time Sale Items I'd Actually Buy
Someone pinch me.
By Allyson Payer
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29 Gift Ideas I Feel Good About Recommending Because I Own Them
Tried and true.
By Allyson Payer
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11 Elegant Holiday Party Outfit Ideas to Wear All Season Long
Best dressed.
By Allyson Payer
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The 6 Pairs of Jeans Every French Woman Owns
An investigative report.
By Allyson Payer
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Shopbop's Sale Section Is an Extra 25% Off—Here Are the 17 Items I'd Run to Buy
Shopbop sales are the best sales.
By Allyson Payer
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8 Elegant Winter Trends That Were Practically Made for Holiday Travel
Timely info ahead.
By Allyson Payer
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9 Chic Sweater Outfit Ideas That Are Giving Rich-Mom Energy
The aesthetic we're all after.
By Allyson Payer
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18 Pretty J.Crew New Arrivals I'm Planning My Entire Winter Wardrobe Around
Yes, my entire wardrobe.
By Allyson Payer
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11 Pieces Everyone Is Losing It Over From This Viral Revolve Brand's New Drop
Thanks, Elsa Hosk.
By Allyson Payer
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Jennifer Lopez Wore the Go-To French-Girl Flats I Found Hiding at Anthropologie
Perhaps you've heard of them.
By Allyson Payer
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Everyone Is Wearing These Two "Boring" Colors With Red
Almost exclusively.
By Allyson Payer
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9 Affordable Winter Items That'll Make Your Outfits Look Lavish
It's what we all want.
By Allyson Payer
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I'm a Picky 30-Something Fashion Editor—These 31 Gifts Would Impress Me
Check this list twice.
By Allyson Payer
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7 Winter Outfit Ideas Inspired by the Chanel Runways
The chicest inspiration.
By Allyson Payer