The Cool New Backpack Every It Girl Will Be Wearing Soon

If you went to school in America anytime after 1990, then it's likely you instantly recognize the name Jansport. The backpack brand had a major following among all the cool kids in school—and it looks like it's positioning itself to do the same among the cool kids in life.

Jansport teamed up with rad New Zealand brand I Love Ugly on a mini collection of unisex backpacks that we have a feeling are going to catch on big time with the street style set. Sleek and simple in quality, neutral fabrications and modern silhouettes, the three-bag capsule collection is just the kind of bait street style stars love to snap up. (Remember those Chanel backpacks, anyone?)

Keep scrolling to see and shop the chic new backpacks now!

I Love Ugly x Jansport Reilly Bag ($55)

What do you think of the backpack trend? Sound off below!

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