The Best Amazon Prime Day Fashion Discounts Are Already Starting—15 Chic Pieces for Members Only

Officially beginning July 8.

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Nnenna Echem wearing a polka dot skirt with a white tank top.
(Image credit: @nnennaechem)

Amazon Prime Day officially begins on July 8 and runs through July 11, but so many early access discounts are already starting for members only—and they're good. Right now, there’s up to 35% off a range of Amazon’s in-house brands, including Amazon Essentials.

Starting at $12, you'll find summer staples like dresses, swimwear, and easy wardrobe upgrades. I usually use this time to stock up on essentials to refresh my top drawer—like socks, underwear, and other everyday basics I'll wear year-round.

If you’re hoping to pick up a few things without scrolling through thousands of pages once the main sale begins, this is a good place to start.

From the viral Qinsen dress to one of my all-time-favorite skirts, here are 15 pieces worth seeing before the full Prime Day goes live.

Audry Hiaoui
Associate Shopping Editor

Audry Hiaoui is a writer based in New York. For Who What Wear, she specializes in emerging designers, independent labels, and brand discovery, as well as interviews both on and off camera. Her writing has appeared in AnOther, Wonderland, Office, Interview, Love, and i-D, among others, with multiple cover stories and features in print, and she has worked as an editorial producer for Vogue during fashion months. She holds a master's degree in journalism and documentary filmmaking from City, University of London, and has an extensive background in film, having worked for Sundance Film Festival, SXSW, and Vice UK as well as on various projects including documentaries and music videos and most recently as a writer's assistant on an upcoming HBO/A24 series.