I've Never Regretted Buying H&M's Expensive-Looking Linen—It's Just Too Good

A few years ago, as I fell head first into my 30s, I made a pact with myself to try to be the kind of chic woman who wears linen all summer long. You know the type. Think Meryl Streep or Diane Keaton in every Nancy Meyers movie (goals)—the kind who floats down to the farmers market every weekend with a basket bag slung over her arm and a linen shirt billowing behind her. Okay, that part might be slightly more difficult to re-create while living in London, but the effortlessness of a linen outfit is something we can all realistically achieve.

There's just something about a linen dress, button-down or pair of trousers that feels so timeless, ageless and polished—am I right? And with the weather warming up right now, I can practically feel myself being drawn to the elegance of crisp linen outfits to stay looking chic in the heat. 


(Image credit: @_jessicaskye)

Luckily, while a linen outfit may look expensive, it doesn't necessarily have to be. The high street has some amazing pieces, and H&M has been my particular go-to for linen over the last few summers. This season, the high-street stalwart seems to have outdone itself, though, with a drop of linen pieces that has Who What Wear editors and influencers talking. India Sehmi, Claudia Berresford and Rachael Clifton have all shared the delights of H&M's linen on their Instagram stories in the past, from the shorts to the shirts and wide-leg trousers. 

So without further ado, keep scrolling to see the most expensive-looking H&M linen pieces. You're welcome.

Shop H&M Linen Pieces:

This story was published at an earlier time and has since been updated.

Emily Dawes
Affiliate Editor

Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.

Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.

Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.

When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.

Emily is currently on maternity leave.