
Emily Dawes
Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most $ expensive-looking pieces on the high street$ , which has become a top-performing piece of content for the Who What Wear brand.
Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.
Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.
When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.
Emily is currently on maternity leave.
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No Doubt: These Iconic Gucci Bags Will Always Be the Height of Chic
Worn by royals, aristocrats and A-listers.
By Emily Dawes
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7 Trends to Shop This Summer If You Want to Look Luxurious
Upgrade your new-season wardrobe.
By Emily Dawes
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I'm Completely Obsessed With This Pretty Dôen Dress (and I'm Not Alone)
It's perfect.
By Emily Dawes
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I'm 5'2", and I've Figured Out How to Wear This Difficult Trouser Trend
Tried and tested.
By Emily Dawes
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These Feel-Good High-Street Pieces Make for Happy Scrolling This Summer
Your definitive edit.
By Emily Dawes
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I'm Passing on Jeans This Summer—22 Chic Trousers I'd Choose Instead
Warm-weather wardrobe staples.
By Emma Spedding
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Bring on the Compliments—33 Dresses That Are Easy, Chic and Perfect for Summer
It's hard to pick a favourite.
By Poppy Nash
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The 9 Most Expensive-Looking Pieces on the High Street This Week
The best affordable buys, according to a fashion editor.
By Emily Dawes
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If You Want to Dress Elegantly Like an Olsen Twin, Give This Trouser Style a Try
It's so obvious!
By Emily Dawes
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I Just Tried On Every Pair of 2025's Best-Selling Jeans—These 6 Are Worth the Hype
Your jeans prayers, answered.
By Emily Dawes
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15 High-Street Fisherman Sandals That Come With an Editor's Approval
The shoes of the summer.
By Emily Dawes
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The Row's Sandals Are Pure Luxury—4 Pairs You'll Wear Forever
Fashion's most wanted.
By Emily Dawes
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If You Thought These New H&M Buys Were Designer, I Wouldn't Blame You
Expensive-looking staples this way.
By Emily Dawes
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It's Official: These Are the 13 Most Popular Reformation Dresses Right Now
We can see why.
By Emily Dawes
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It's Official: The Loewe Basket Bag Has Entered Icon Territory
It's a classic.
By Emily Dawes