Emily Dawes
Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most $ expensive-looking pieces on the high street$ , which has become a top-performing piece of content for the Who What Wear brand.
Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.
Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.
When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.
Emily is currently on maternity leave.
-
I'm Over Ostentatious Designer Bags—7 Low-Key Styles That Say "I'm in the Know"
They're all on our wish lists.
By Emily Dawes
-
7 Minimalist Outfits That Are Guaranteed to Earn You Compliments This Spring
So easy but effective.
By Emily Dawes
-
It's Official: These 9 High-Street Stores Do the Best Jeans
We've done the research.
By Emily Dawes
-
It's True: Whistles' Insta-Famous Leather Jacket Is Back In a New Colourway
A total classic.
By Emily Dawes
-
The 9 Most Expensive-Looking Pieces on the High Street This Week
The best affordable buys, according to a fashion editor.
By Emily Dawes
-
The Bag on Every Fashion Person’s 2024 Wish List Just Came Back in Stock
My dream investment piece.
By Emily Dawes
-
The 9 Zara Buys Everyone Wants Right Now
This month's best sellers.
By Emily Dawes
-
I've Got Expensive Taste, But This £7 Tank Top Is My Most-Worn Wardrobe Staple
It has so many five-star reviews.
By Emily Dawes
-
I've Been a Stylist for 20 Years—These Are the Key Buys on My Spring 2024 Wish List
Listen to the experts.
By Emily Dawes
-
I'm 32—This Is the Summer Trend I'm Buying From M&S, Arket and H&M
Chic.
By Emily Dawes
-
I've Never Regretted Buying H&M's Expensive-Looking Linen—It's Just Too Good
So many influencers agree.
By Emily Dawes
-
I Tried on M&S' Best-Selling Jeans, and I'm Officially a Convert
I'm very impressed.
By Emily Dawes
-
Dress Season Has Arrived! 30 Easy Throw-On Styles That Still Feel Really Polished
Chic wardrobe heroes this way.
By Emily Dawes
-
9 Classic Items Fashion Experts Are Wearing With Their Jeans This Year
Simple but effective.
By Emily Dawes
-
No Doubt: These Iconic Gucci Bags Will Always Be the Height of Chic
Forever pieces.
By Emily Dawes
-
Tenniscore Is My Whole Spring Vibe—12 Chic Items to Get the Look
A look worth following.
By Emily Dawes
-
8 Timeless Bags Minimalist Fashion People Still Love Years Later
They all have one thing in common…
By Emily Dawes
-
And Now, the Classic Luxury Buys Our Editors Will Stand By Forever
Wise investments.
By Emily Dawes
-
These Classic Flats Have Earned Themselves Icon Status—Now They're Finally Back in Stock
Kendall Jenner is a fan.
By Emily Dawes
-
24 Stunning Pieces I'm Eyeing That Are Peak Luxury
Let's get into it.
By Emily Dawes
-
H&M Just Dropped the Most Expensive-Looking Minimalist Edit
Well done—I want it all.
By Emily Dawes
-
I'm a Shopping Expert—21 New-In Buys I'm Truly Obsessed With This Spring
The best finds, from high street to luxury.
By Emily Dawes
-
Considering Investing in a Burberry Trench? Here's Everything You Need to Know
It's a true classic.
By Emily Dawes
-
19 Easy, Summer-Ready Midi Dresses This Lazy Girl Swears By
The perfect throw-on.
By Emily Dawes
-
The 16 Most Expensive-Looking High-Street Dresses, According to a Stylist
You're going to want to see these.
By Emily Dawes