Nicole Akhtarzad Eshaghpour
Since starting as a fashion intern in 2013, Nicole Akhtarzad Eshaghpour has held several roles at Who What Wear. She is currently editor at large, and in her present work for the site, she focuses on a mélange of shopping content, including her new-arrivals and Trust Me—Buy This columns as well as her weekly Trust Me—Buy This newsletter. Her interest in shopping spans everything from decoding the best luxury investments to discovering on-the-rise brands to trend forecasting, affordable fashion, and more. She holds a business administration degree from USC's Marshall School of Business and has been based in New York since 2017, when she moved from her hometown of Beverly Hills.
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If I Could Only Shop From One Brand This Season, It Would Be J.Crew—See WhyCount summer in too.
By Nicole Akhtarzad Eshaghpour
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Shop 29 of This Week's Best New ArrivalsBefore all your friends do.
By Nicole Akhtarzad Eshaghpour
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I Just Got Back From St. Barts—This Is What Chic Women Are Wearing to the BeachNo island does it better.
By Nicole Akhtarzad Eshaghpour
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Trust Me—You'll Never Regret These Designer Beachwear BuysThey're forever pieces.
By Nicole Akhtarzad Eshaghpour
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Chic Parents Want These Mother's Day Gifts—Trust MeWho wouldn't?
By Nicole Akhtarzad Eshaghpour
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The Only Pants I'm Buying for Spring Have This One Specific FeatureChic, cool, and comfy.
By Nicole Akhtarzad Eshaghpour
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Shop 33 of This Week's Best New ArrivalsBefore all your friends do.
By Nicole Akhtarzad Eshaghpour
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My Mom Is 63, and I'm 33—We'd Both Love These Mother's Day GiftsThey're winners.
By Nicole Akhtarzad Eshaghpour
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The Best Black Sandals From Nordstrom, Period'Tis the season.
By Nicole Akhtarzad Eshaghpour
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Cool Girls Are Wearing This Comfy Summer 2026 Dress Trend to Look Effortlessly ChicShop here to join them.
By Nicole Akhtarzad Eshaghpour
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Sets, Separates, Sarongs, and More: These Beachwear Finds Feel So 2026Let the vacation pack for itself.
By Nicole Akhtarzad Eshaghpour
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32 Actually-Chic Spring Wedding Guest Dresses for My Pregnant People Out ThereBecause the struggle is real.
By Nicole Akhtarzad Eshaghpour
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I Shop All Day for a Living—These Are the Coolest Things I've Seen This MonthI can't stop thinking about them.
By Nicole Akhtarzad Eshaghpour
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Shop 29 of This Week's Best New ArrivalsBefore all your friends do.
By Nicole Akhtarzad Eshaghpour
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Spring Must-Haves, Under $100, Nordstrom—Let's GoNeed I say more?
By Nicole Akhtarzad Eshaghpour