I've Never Seen a $75 Top Explode in the Fashion Community Like This

The Frankie Shop was founded in 2014 and has quickly become a go-to fashion brand for women who crave an assortment of unique minimal separates. Its owner, Gaelle Drevet, has always had her finger on the pulse. She co-founded cult-favorite Pixie Market almost 15 years ago, and now with The Frankie Shop she's satiating our need for "unfussy, wallet-conscious styles."

The brand's latest hit item is a $75 muscle tank that has quite literally taken over Instagram. "Back in July, I felt I wanted to use more shoulder pads, and since we are fans of jazzing up classic shapes, we tried it with a regular tee," Drevet says of the tank's origin story. "We didn't get it quite right, though. Then the idea of making it sleeveless came around during a conversation with art director Evangelie Smyrniotaki aka Style Heroine via text. We were sharing our love of strong shoulder silhouettes, and this is how it happened."

The Frankie Shop has sold an astonishing few thousand muscle tanks so far and the brand is currently sold out on its site. "We have new colors coming for spring," Drevet shares. "They'll be on Net-a-Porter soon."

Ahead, see the muscle tank in action, and if you're ready to add it to your wardrobe, put your name on the waiting list to find out when it's back in stock.

Add Your Name to the Tank Waiting List

How to Style the Tank


(Image credit: @double3xposure)

The laid-back tank and pants are elevated with the addition of a chainmail bag and square-toe boots.


(Image credit: @trustmebuythis)

The easiest way to style python-print pants is with a breezy tank.


(Image credit: @taniasarin)

Translate a breezy tank to the downtown aesthetic by teaming it with black jeans and slouchy boots.


(Image credit: @pernilleteisbaek)

For a look that feels thoroughly 2020, pair a chunky chain necklace, leather slacks, and strappy sandals with your white tank top.


(Image credit: @sophiaroe)

Swap out your tote for a sleek clutch. It's the perfect accessory to accompany a simple white tank.


(Image credit: @louloudesaison)

Curious how to make paper-bag trousers look chic? Tuck a white tank into them and finish off the outfit with strappy sandals.


(Image credit: @handinfire)

Go for an '80s-inspired look by tucking your tank into acid-wash denim and finishing off the outfit with thick gold jewelry and accessories.


(Image credit: @thefashinoguitar)

Can't beat a classic black-and-white duo.


(Image credit: @jamienkidd)

Once the weather warms up, consider this tank + shorts + sporty bag combination your weekend look du jour.


(Image credit: @filis_pina)

For the lover of minimalism.


(Image credit: @ileniatoma_)

An ideal way to style your favorite leather trousers.


(Image credit: @jen_wonders)

Put a lace collar on it!


(Image credit: @shhtephs)

Gold jewelry, simple tanks, and dainty tattoos—a stylish trifecta, indeed!


(Image credit: @sallyomo)

A shining example of how to layer your tank for cooler temperatures.


(Image credit: @leiasfez)

White tanks = great for selfies.

And now, see how editors style The Frankie Shop during fashion week.

Nicole Kliest
Freelance Contributor

Nicole Kliest is a freelance writer and editor based in New York City who focuses on fashion, travel, food, wine, and pretty much anything else that's amusing to write about. After graduating from Pepperdine University with a bachelor's in journalism and creative writing, she started her career back in 2010 as Who What Wear's photo editor and throughout the last decade has contributed to publications including Fashionista, Harper's Bazaar, Elle, The Zoe Report, PopSugar, Fodor's Travel, and several others. She also copywrites and has worked with clients such as Frame, Sea, 3x1, Intelligentsia, and others to develop brand voices through storytelling and creative marketing. She's very passionate about the ways we can improve our sustainability efforts in the fashion industry as well as cultivating content that's diverse and inclusive of all people. When she's not checking out the latest restaurant opening in her West Village neighborhood or riding her bicycle along the West Side Highway, she can be found scheming her next trip somewhere around the world. (Up next is Vienna.)