I've Never Seen a $75 Top Explode in the Fashion Community Like This
The Frankie Shop was founded in 2014 and has quickly become a go-to fashion brand for women who crave an assortment of unique minimal separates. Its owner, Gaelle Drevet, has always had her finger on the pulse. She co-founded cult-favorite Pixie Market almost 15 years ago, and now with The Frankie Shop she's satiating our need for "unfussy, wallet-conscious styles."
The brand's latest hit item is a $75 muscle tank that has quite literally taken over Instagram. "Back in July, I felt I wanted to use more shoulder pads, and since we are fans of jazzing up classic shapes, we tried it with a regular tee," Drevet says of the tank's origin story. "We didn't get it quite right, though. Then the idea of making it sleeveless came around during a conversation with art director Evangelie Smyrniotaki aka Style Heroine via text. We were sharing our love of strong shoulder silhouettes, and this is how it happened."
The Frankie Shop has sold an astonishing few thousand muscle tanks so far and the brand is currently sold out on its site. "We have new colors coming for spring," Drevet shares. "They'll be on Net-a-Porter soon."
Ahead, see the muscle tank in action, and if you're ready to add it to your wardrobe, put your name on the waiting list to find out when it's back in stock.
Add Your Name to the Tank Waiting List
How to Style the Tank
The laid-back tank and pants are elevated with the addition of a chainmail bag and square-toe boots.
The easiest way to style python-print pants is with a breezy tank.
Translate a breezy tank to the downtown aesthetic by teaming it with black jeans and slouchy boots.
For a look that feels thoroughly 2020, pair a chunky chain necklace, leather slacks, and strappy sandals with your white tank top.
Swap out your tote for a sleek clutch. It's the perfect accessory to accompany a simple white tank.
Curious how to make paper-bag trousers look chic? Tuck a white tank into them and finish off the outfit with strappy sandals.
Go for an '80s-inspired look by tucking your tank into acid-wash denim and finishing off the outfit with thick gold jewelry and accessories.
Can't beat a classic black-and-white duo.
Once the weather warms up, consider this tank + shorts + sporty bag combination your weekend look du jour.
For the lover of minimalism.
An ideal way to style your favorite leather trousers.
Put a lace collar on it!
Gold jewelry, simple tanks, and dainty tattoos—a stylish trifecta, indeed!
A shining example of how to layer your tank for cooler temperatures.
White tanks = great for selfies.
And now, see how editors style The Frankie Shop during fashion week.
Nicole Kliest is a freelance writer and editor based in New York City who focuses on fashion, travel, food, wine, and pretty much anything else that's amusing to write about. After graduating from Pepperdine University with a bachelor's in journalism and creative writing, she started her career back in 2010 as Who What Wear's photo editor and throughout the last decade has contributed to publications including Fashionista, Harper's Bazaar, Elle, The Zoe Report, PopSugar, Fodor's Travel, and several others. She also copywrites and has worked with clients such as Frame, Sea, 3x1, Intelligentsia, and others to develop brand voices through storytelling and creative marketing. She's very passionate about the ways we can improve our sustainability efforts in the fashion industry as well as cultivating content that's diverse and inclusive of all people. When she's not checking out the latest restaurant opening in her West Village neighborhood or riding her bicycle along the West Side Highway, she can be found scheming her next trip somewhere around the world. (Up next is Vienna.)
-
4 Anti-Trend Outfits I Spot Every Time I'm in Europe
Classic looks that are always in style.
By Natalie Cantell
-
3 Non-Holiday Ways to Wear Velvet This Winter
You're welcome.
By Eliza Huber
-
Hailey Bieber Just Used the TikTok Styling Hack That Will Actually Go the Distance
I'm going to use it this weekend.
By Nikki Chwatt
-
After 15 Years as a Fashion Writer, I Know These Free Style Tweaks Will Make a Big Impact
How to give your wardrobe a new lease on life.
By Emma Spedding
-
4 Dated Sweater Trends I'm Purging From My Small NYC Closet by the Year's End
And the chic knitwear I'm making room for.
By Natalie Cantell
-
Law Roach's World: His New Book, Bag of Choice, and What He Grabs on a Target Run
"[Styling] has made my world so much bigger."
By Jasmine Fox-Suliaman
-
I'm 28, and My Mom Is 68—We Both Adore This $16 Elevated Wardrobe Basic From Amazon
You'll see why.
By Nikki Chwatt
-
I'm in My 20s—Here Are 6 Style Lessons I Learned to Look More Polished and Grown-Up
Sophisticated styling 101.
By Nikki Chwatt