Victoria Magrath

Victoria Magrath is the founder of byfrow Beauty, a premium beauty brand rooted in multi-use products designed to Enhance Your Everyday. Victoria is one of the UK’s most established luxury creators, renowned for her deep expertise in the global beauty industry. A true original tastemaker, her world sits at the intersection of fashion, beauty, travel and refined living, underpinned by over 12 years of experience creating content for some of the world’s most established brands. She is also the founder of inthefrow.com, the UK’s number one fashion blog (Vuelio) and a seven-time consecutive winner of Vuelio’s Top Fashion Blog Award, and is recognised as a Traackr Top 25 UK Fashion Creator (#11) by VIT 2024. With a doctorate in Fashion Marketing and bestselling author status for The New Fashion Rules, Victoria is celebrated not only for her signature aesthetic, but for the strategic credibility she brings to every campaign. Her authority in beauty is further defined by long-term ambassador roles with some of the world’s most prestigious brands, including Armani Beauty, Dyson Beauty, Medik8, and Clé de Peau Beauté as a Global Ambassador, cementing her reputation as one of the UK’s most trusted voices in luxury beauty and modern influence.