Every Fashion Person I Know Gets Their Elevated Basics From This French Brand

If you've ever wondered how fashion editors and influencers look so chic when they're just wearing simple basics, there's a secret you need to be in on. In fact, you've probably already heard of it. After all, The Frankie Shop has become somewhat of a household name among fashion circles in recent years, with certain pieces gaining cult status faster than you can say the brand name itself. Pieces like the Quilted Ripstop Jacket (that spawned a thousand dupes) and the shoulder-pad Eva tank have proven infallibly popular, most likely thanks to their minimal, easy aesthetic. 


(Image credit: @thevisuelofgrace)

Loïcka Grâce wears the padded-shoulder Carrington T-shirt

But it's not just these cult sellout items that The Frankie Shop does well—everything from its basic T-shirts to its perfect shirts and tailoring have proven popular with fashion insiders, and you'd be hard-pressed to find a stylish wardrobe that didn't contain something from the brand these days. The key, in my opinion, is that The Frankie Shop consistently nails those easy basics that slip effortlessly into your current wardrobe, but there's always a cool twist to them that elevates everything you pair its pieces with. That, plus the relatively affordable price point that still allows for the great quality you want from your classics but won't break the bank, and you've got yourself a winning fashion formula.

The best part is that it's a brand focused on mindful and more sustainable shopping, producing limited runs to avoid waste and without pandering to trends or seasons. The Frankie Shop's classics are often reworked and re-released throughout the year, which often means favourites sell out fast, but you can also be confident these items are timeless investments you'll love for a long time.


(Image credit: @anoukyve)

Anouk Yve wears the Liu shirt. 

Below, I've added shoppable links to some of my favourite Frankie Shop influencer looks I've seen on Instagram lately and then also added in an edit of key pieces and some new items I'm predicting will be huge throughout the rest of this year. Keep scrolling to shop! 


(Image credit: @francescasaffari)



(Image credit: @thevisuelofgrace)



(Image credit: @styleidealist)


Shop More Frankie Shop Favourites

Up Next:15 Cult Buys You're About to See Everywhere This Summer

Emily Dawes
Affiliate Editor

Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.

Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.

Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.

When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.

Emily is currently on maternity leave.