I’m Calling It: This Is the Rich-Looking Bag Trend to Buy Ahead of Fall

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Hailey Bieber; Chanel; Mary-Kate and Ashley Olsen; Gucci.
(Image credit: Backgrid; Launchmetrics/Spotlight; Backgrid; Gucci)
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When a trend starts popping up, it’s an editor’s job to pick up on it, and that’s exactly what’s happening with croc-embossed bags right now. I first spotted one this season at a Clare V. press preview. As soon as I saw it, it felt like the perfect bag for fall, and I immediately wanted one.

Then, I noticed Hailey Bieber carrying the now-unreleased black croc-embossed Small Shopping Bag from Matthieu Blazy’s first Chanel collection. And when all of my colleagues started posting photos of the rare Mary-Kate and Ashley Olsen sighting earlier this month, what were they both carrying? Black croc-embossed bags: The Row’s Lady and Agnes. That’s when it stopped feeling like a coincidence.

To add to the sightings, Kylie Jenner wore a blue croc-embossed Hermès Birkin to the NBA Eastern Conference Playoffs, then carried the same aforementioned Chanel bag as Bieber to another playoff game.

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This all made me go back to look at the Spring/Summer 2026 and Fall/Winter 2026 runway shows, where the trend showed up across many collections in all different colors: Chanel, Bottega Veneta, Gucci, Loewe, Prada, Tory Burch—the list goes on.

Below, shop the croc-embossed bag trend ahead of fall 2026.

Hailey Bieber wearing a croc-embossed bag.

(Image credit: Backgrid)

Mary-Kate and Ashley Olsen wearing croc-embossed bags.

(Image credit: Backgrid)

Bottega Venetta Spring/Summer 2026.

Bottega Veneta S/S 26

(Image credit: Launchmetrics/Spotlight)

Loewe Spring/Summer 2026.

Loewe S/S 26

(Image credit: Launchmetrics/Spotlight)

Prada Spring/Summer 2026.

Prada S/S 26

(Image credit: Launchmetrics/Spotlight)

Chanel Fall/Winter 2026.

Chanel F/W 26

(Image credit: Launchmetrics/Spotlight)

Gucci Fall/Winter 2026.

Gucci F/W 26

(Image credit: Launchmetrics/Spotlight)

Prada Fall/Winter 2026.

Prada F/W 26

(Image credit: Launchmetrics/Spotlight)

Tory Burch Fall/Winter 2026.

Tory Burch F/W 26

(Image credit: Launchmetrics/Spotlight)

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Audry Hiaoui
Associate Shopping Editor

Audry Hiaoui is a writer based in New York. For Who What Wear, she specializes in emerging designers, independent labels, and brand discovery, as well as interviews both on and off camera. Her writing has appeared in AnOther, Wonderland, Office, Interview, Love, and i-D, among others, with multiple cover stories and features in print, and she has worked as an editorial producer for Vogue during fashion months. She holds a master's degree in journalism and documentary filmmaking from City, University of London, and has an extensive background in film, having worked for Sundance Film Festival, SXSW, and Vice UK as well as on various projects including documentaries and music videos and most recently as a writer's assistant on an upcoming HBO/A24 series.