Overnight, This Under-$1000 Bag Brand Became Every Fashion Insider's Favorite
Whether on the West Coast in L.A. or the East Coast in NYC, suddenly, every It Girl is wearing a bag from Parker Thatch.
Every fashion person has their thing. Some are obsessed with jackets, others with shoes or jeans. Me? I'm a bag person. I'm always keeping up with the latest styles designers are releasing and paying close attention to which ones the style set gravitates toward. Lately, I've noticed a common thread, and it doesn't involve the usual well-known heritage brands. Instead, some of the most stylish women I follow are carrying under-$1000 bags from Parker Thatch.
The California-based, AAPI-owned accessories brand has quickly found its way into the wardrobes of tastemakers everywhere—and for good reason. From elegant bags to charm necklaces, each piece is designed for ease and elegance, making it effortless to put together rich-looking outfits. The brand also keeps production runs limited to ensure the best quality.
Rae Harrison wears the Parker Thatch Jack Tote Bag
Among the brand's collection, two bag styles have emerged as particular favorites among the fashion crowd. The first is the Magazine Tote, a low-profile bag with two long straps that lets it sit comfortably under the arm. Despite its slim style, it's roomy enough to carry a magazine, a 13-inch laptop, a cosmetic bag, and more.
Then there's the Jack Tote Bag, a style named for the idea of a "Jack of all trades." And fittingly, it's designed to do just about everything. It's the bag for the woman heading to the office with her 16-inch laptop, the one who is constantly traveling and likes to keep her large toiletry bag close at all times, or the one who frequents the farmers market on the weekends and wants something chic to carry her fresh eggs and flowers in.
Ilana Torbiner wears the Parker Thatch Magazine Tote Bag
While both styles have different silhouettes, they're equally versatile and can be paired with jeans and a button-down shirt or trousers and a leather jacket. Another key similarity is that they're made with the brand's Heritage "Broken-In" Leather. Designed to have the soft feel, natural markings, patina, and character of well-loved leather, the material gives each bag a slouchy, lived-in quality. To me, this is part of what makes the pieces so appealing. Plus, the logo-less designs give each an understated, "if you know, you know" quality.
But reducing Parker Thatch's handbag collection to these two styles would be wrong. The brand has more than six other silhouettes that are just as sleek, sophisticated, high-quality, and classic. Keep scrolling to discover the Magazine Tote and Jack Tote, along with other gorgeous pieces.
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Nikki Chwatt is an associate fashion editor based in New York City. She joined Who What Wear in 2024 after writing fashion, beauty, and lifestyle content for WWD, Well+Good, Editorialist, and more. With a passion for personal style and the creativity that comes with it, one of Chwatt's goals is to help others understand that there is no such thing as a “good” or “bad” style; it’s just about putting an outfit together that makes you feel confident in yourself.