It's Official: The Spring Color Trend That Was Considered "Dated" a Year Ago Is About to Be Everywhere
Get a jump start.
Good news to anyone who's utterly bored with boring neutral colors: Saturated hues are officially back. The S/S 26 runways often resembled a box of crayons, and fashion people have sprung into action, officially starting to wear those Crayola-inspired colors. One of those colors is purple—AKA violet, amethyst, grape, orchid, and so on. After seeing the trend all over some of the most prominent runways in fashion for spring—Prada, Chloé, and Valentino among them—I knew it was coming, and the IRL proof has started to roll in.
One of the first major purple moments of 2026 came via the outfit Kate Moss just wore to Saint Laurent's F/W 26 show during Paris Fashion Week. She wore a purple blouse paired with a gray blazer and knee skirt. The vibrant shade popped against the cool neutral, and I had a swift flashback to the 1980s. As we all know, the pace of the fashion cycle can easily give you whiplash, especially when it comes to color. And interestingly enough, royal purple would've been considered dated a year ago, but look at us now.
Keep scrolling to see Kate Moss' purple-and gray outfit, and shop chic purple pieces to add to your own wardrobe.
Purple on Kate Moss
On Kate Moss: Saint Laurent blazer, blouse, and skirt
Purple on the S/S 26 Runways
Balenciaga S/S 26
Valentino S/S 26
Prada S/S 26
Celine S/S 26
Shop Chic Purple Pieces

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.