We Were Right—The Oscars Just Confirmed This Pretty Colour Will Rule Spring

As the shining jewel in the award season’s crown, the annual Academy Awards warrants an experience like no other as the film industry's stars gather to fete the best and brightest.

The dress code usually includes references to Old Hollywood (see Elle Fanning’s custom Sarah Burton for Givenchy gown that references a 1952 design) or has attendees in metallic and gilded tones (like Emma Stone in Louis Vuitton) as if wearing the covetable gold statue itself. However, not since Gwyenth Paltrow won Best Actress in 1999 wearing an iconic bubblegum pink Ralph Lauren dress have we seen saccharine pale pink dominate the red carpet.

Indeed, even after the furore of Valentino’s magenta Pink PP collection prompted the oft-neglected shade to come back into fashion’s favour—a movement that was subsequently backed up by the rise of Barbiecore in 2023—pink still feels as stylish and relevant as ever. In fact, even after we dubbed powder pink as the colour trend to watch in 2025, this paler hue feels like the saturated reset we needed to shake us out from our dark winter wardrobes and into a fresh spring energy.

Leading the charge was none other than the Good Witch herself, Ariana Grande. The multi-hyphante earned her first-ever Oscar nomination for her portrayal of Glinda in the movie-musical Wicked, with the actor firmly cementing herself as a movie star by method-dressing as her character and enthusiastically devoting herself to exhibiting the hue on every stop of the press tour.

Then, on the step-and-repeat of Los Angeles’s historic Dolby Theatre, the fanfare culminated in a bespoke Schaiparelli Haute Couture gown. It was inspired by the third look in the House's spring/summer 2025 collection and rendered with a sparkling finish as a nod to the bubble wand and crown from the film. The design featured a satin bodice and "exposed" nude-toned bra before protruding into a sculpted petticoat with an oversized scalloped hem. The voluminous skirt fell into whispers of gauzy white tulle accented with 190,000 crystals.

Still, this "think pink" mentality proved, to borrow a phrase from Glinda’s vocabulary, “popular” with everyone from A Complete Unknown’s Monica Barabaro to Gladiator II’s Connie Nielsen, who both wore the colour du jour. Selena Gomez took the most high-octane approach in a custom Ralph Lauren gown covered in more than 16,000 drops of glass.

Musician Charlotte Lawrence put a more eccentric Gen Z spin on the hue in a stunning Valentino gown designed by Alessandro Michelle. The piece featured a plunging neckline, satin bow belt and matching kitten clutch.

Yet, it was newly minted Academy Award-winner Mikey Madison who cemented pink as a good luck colour. The 25-year-old Californian native swapped the hair tinsel and acrylic nails of her character, Anora, for a strapless two-tone Dior gown and Tiffany & Co. jewellery.

The shade also has plenty of co-signs from designers across the S/S 25 season, as Simone Rocha, Richard Quinn and Prada all featured it in their collections. As they’ve proven, pink is far from exclusive to the red carpet, but the blush shade does have an air of sophistication and elegance despite once being associated with overtly girly tropes and gaudy attempts at displaying romance.

Ahead, find our top pink selects to add a touch of pink (in a very 2025 way) to your wardrobe.

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