Barbiecore Has Officially Gone Viral Thanks to Kim Kardashian and Margot Robbie

We're no strangers to a trending aesthetic here at Who What Wear, as we've covered them all, from the cottagecore look of 2020 to the most recent love of coastal grandmas everywhere. While many of us tie ourselves to one specific aesthetic, it's always fun to experiment and take parts of different looks and incorporate them into our own personal style. The most recent aesthetic taking over the internet? Barbiecore. Yes, the dolls you played with as a child are leading the sartorial charge right now. Talk about a true nostalgic revival.

With all the attention Greta Gerwig's upcoming Barbie movie has been getting, it's no surprise the pink-dominated trend is on everyone's mind right now. Have you seen the latest images of Ryan Gosling and Margot Robbie on set? It's hard for something like that not to go viral. The movie has put the Barbie look on the map, and with designers such as Valentino and Balenciaga incorporating the aesthetic into their collections, the trend is bound to reach the masses. Almost the entirety of Valentinos F/W 22 collection was a striking shade of fuchsia, and Kim Kardashian has been championing Balenciaga's pinkest products. 

It's not just a trend for celebrities and the runway—data shows consumers are tapping into the trend just as much. According to Klarna, data shows that search results for pink items have seen an increase in purchases. Pink mini dresses have seen an 970% increase and pink swimsuits have seen a 682% increase in the past six months. Pinterest also reported that their site has seen a 75% search increase in "Barbie Outfit."

Needless to say, Barbie's asked us if we all want to go for a ride, and the fashion world is jumping in. We rounded up 24 items that'll prove the look is wearable. Just keep scrolling.


@kimkardashian; @annelauremais; Getty Images; Courtesy of Valentino; Net-a-Porter

On celebrities:


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Anne Hathaway is our IRL fashion Barbie. On her way to the latest Valentino show, Hathaway made a strong case for shocking pink, glitter, and platforms. 


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While we won't be dressing this costume-like, we just had to include this on-set moment from the upcoming Barbie movie. The casting couldn't be any better.


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While Kardashian used to be an all-neutrals type of girl, she's not one to shy away from color anymore—certainly not pink.


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As we said, Valentino is truly making a case for bright pink, and we can't get enough of it. Lizzo looks stunning in her coordinating ensemble. 

On Instagram:



Don't stop at just shocking pink—go for all the shades.



Even if you're not ready to embrace the trend fully, a touch of pink won't hurt. Plus, it adds a fun pop to any look.



Attending an event soon? Give your LBD a break, and opt for a bright-pink dress. You'll definitely be best dressed.



Even if you don't find this look "wearable," just break it down. If you aren't going to a runway show like Aimee was, we'd suggest switching the pink dress with a black number and then sticking to the colorful accessories.



The sky's the limit with pink, according to Kardashian.

Shop the trend:

Wear these on your next night out and you'll be getting compliments, guaranteed.

This is the miniskirt of our dreams. Just add a plain white tank and you're set.

Your jeans are waiting to be paired with this top.

This top is an easy way to tap into the colorful trend.

Handbag or an art piece? We think it could pass as both.

Designer-looking platforms that are under $100? Sign us up.

How can you not be impressed by the attention to detail?

Minimal in design but fun in aesthetic. We're here for it.

If we could make our entire wardrobe Jacquemus, we would ASAP.

This dress earned Dua Lipa's stamp of approval, so it has ours too.

Cutouts aren't going anywhere yet.

Colorful sandals are an easy way to take a simple outfit to the next level.

It's on-trend and on sale. Bonus points!

A small detail can go a long way.

Summer isn't over yet—this dress will be perfect for ending the season right.

The viral Zara dress makes a comeback—this time with a buit-in corset. 

Staud knows how to win our hearts.