Barbiecore Has Officially Gone Viral Thanks to Kim Kardashian and Margot Robbie

We're no strangers to a trending aesthetic here at Who What Wear, as we've covered them all, from the cottagecore look of 2020 to the most recent love of coastal grandmas everywhere. While many of us tie ourselves to one specific aesthetic, it's always fun to experiment and take parts of different looks and incorporate them into our own personal style. The most recent aesthetic taking over the internet? Barbiecore. Yes, the dolls you played with as a child are leading the sartorial charge right now. Talk about a true nostalgic revival.

With all the attention Greta Gerwig's upcoming Barbie movie has been getting, it's no surprise the pink-dominated trend is on everyone's mind right now. Have you seen the latest images of Ryan Gosling and Margot Robbie on set? It's hard for something like that not to go viral. The movie has put the Barbie look on the map, and with designers such as Valentino and Balenciaga incorporating the aesthetic into their collections, the trend is bound to reach the masses. Almost the entirety of Valentinos F/W 22 collection was a striking shade of fuchsia, and Kim Kardashian has been championing Balenciaga's pinkest products. 

It's not just a trend for celebrities and the runway—data shows consumers are tapping into the trend just as much. According to Klarna, data shows that search results for pink items have seen an increase in purchases. Pink mini dresses have seen an 970% increase and pink swimsuits have seen a 682% increase in the past six months. Pinterest also reported that their site has seen a 75% search increase in "Barbie Outfit."

Needless to say, Barbie's asked us if we all want to go for a ride, and the fashion world is jumping in. We rounded up 24 items that'll prove the look is wearable. Just keep scrolling.

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