Ava Gilchrist
Ava Gilchrist is the SEO Writer at Who What Wear UK. Born in Sydney but now based in London, Ava has worked at some of the most prestigious women’s luxury and lifestyle publications including ELLE, Marie Claire and most recently GRAZIA where she held the title of Senior Fashion Features Writer. Ava has five years of industry experience, beginning her writing career after graduating with a Bachelor of Communication from the University of Technology, Sydney. Her words fuse style with substance, bringing readers insightful commentary on the latest fashion trends, runway shows, celebrity red carpet offerings, must-have shopping pieces, beauty hacks and pop cultural moments. As an editor, Ava has interviewed everyone from Kendall Jenner, Margot Robbie, Zendaya, Emma Corrin and Stella McCartney.
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Expensive-Looking and Non-See-Through—We've Found 9 White Tank Tops Worth a Place in Your WardrobeYour new staple piece awaits.
By Ava Gilchrist
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Not Sandals, Not Heels—Everyone With Taste Wore This Controversial Shoe Trend to WimbledonThe new tennis shoe.
By Ava Gilchrist
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French Women Secretly Love Trainers—5 Summer Trends They’re Suddenly Wearing on RepeatC'est bon.
By Ava Gilchrist
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The French Way to Wear Capri Leggings In 2026 Includes Wearing This “Cheap” Shoe Colour TrendTrès chic.
By Ava Gilchrist
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All-White Outfits Look Instantly Elevated With This Unexpected Shoe Colour TrendTrust Zendaya.
By Ava Gilchrist
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Not Capris, Not Bloomers—French Girls Are All Ditching Trousers for This Chic Summer Shorts TrendDitch your denim.
By Ava Gilchrist
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This Dress Trend Plus Closed-Toe Flats in This Color Is *the* Outfit of Summer 2026Elsa Hosk would know.
By Allyson Payer
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L.A. and Scandi It Girls Agree: This Is How You Style Summer 2026's Highly Debated Trouser TrendTake note.
By Josephine Hadjiloucas
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Red Jeans Are Trending—These Are the Exact Shoe Colours That Look Chicest With ThemPaint the town.
By Ava Gilchrist
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Spotted in London: Sienna Miller in the Pretty Dress-and-Sandal Combo French Women Wear Every SummerSo chic.
By Ava Gilchrist
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Not Quite a Flip-Flop, Not Exactly a Heel—The Hottest Shoe Trend This Summer Does BothHere's precisely how to wear it.
By Ava Gilchrist
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Not a Dress or Flats—Margot Just Wore This Tricky Shorts Trend With Heels During London's HeatwaveSo chic, but so hot.
By Ava Gilchrist
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My Stylish Mum and I Compared Our Amazon Prime Day Baskets—12 Chic Finds We Agreed OnIrresistibly chic.
By Ava Gilchrist
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There’s More to a Chic Wimbledon Outfit Than Wearing All White—the 11 Best Celebrity Looks of All TimeGame, set, match.
By Ava Gilchrist
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Only Jennifer Lawrence Could Make These "Ugly" Summer Sandals Look Chic During a HeatwaveMultitasking at its finest.
By Ava Gilchrist