Ava Gilchrist
Ava Gilchrist is the SEO Writer at Who What Wear UK. Born in Sydney but now based in London, Ava has worked at some of the most prestigious women’s luxury and lifestyle publications including ELLE, Marie Claire and most recently GRAZIA where she held the title of Senior Fashion Features Writer. Ava has five years of industry experience, beginning her writing career after graduating with a Bachelor of Communication from the University of Technology, Sydney. Her words fuse style with substance, bringing readers insightful commentary on the latest fashion trends, runway shows, celebrity red carpet offerings, must-have shopping pieces, beauty hacks and pop cultural moments. As an editor, Ava has interviewed everyone from Kendall Jenner, Margot Robbie, Zendaya, Emma Corrin and Stella McCartney.
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Alexa Chung Officially Kicked Off Party Season in a Look Featuring the Exact LBD Outfit Formula We're Spotting Everywhere Right Now
Saving this down.
By Ava Gilchrist
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I Consulted the Experts—We Agree This Surprising Bag Trend Will Be the Next Big Thing
To have and to hold.
By Ava Gilchrist
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All the Coolest People in London Are Wearing This "Dated" Jeans Trend, So We Found the 8 Best Styles
The only shade of denim I want to wear in winter.
By Ava Gilchrist
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Fashion Editors Navigate the Cocktail Dress Code By Relying On These 8 Tips
Everything you need to know.
By Florrie Alexander
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Leggings May Be an Affordable Staple, But Wearing Them With These 5 Winter Trends Makes Them Anything But Basic
The chicest (and most expensive-looking) way to wear leggings this winter? Pairing them with the season’s biggest trends, of course.
By Ava Gilchrist
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Iconic Doesn't Even Begin to Cut It—The 6 Manolo Blahnik Shoe Styles Every Elegant Dresser Wants to Own
They're unrivalled.
By Ava Gilchrist
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Wondering How to Dress If You're Over 50? Just Look to These Mature Fashion Icons With Impeccable Style
No age limit here.
By Hannah Almassi
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Forget the Frazzled English Woman—Every Stylish Celebrity Is Dressing Like The Lead an a ‘90s Romcom This Winter
Richard Curtis-core.
By Ava Gilchrist
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It's Official: These Are the 14 Most Popular Designer Bags Ever Created
All wise investments.
By Maxine Eggenberger
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Not Your Grandpa's Knitwear—the Chicest Dressers Have Suddenly Brought Back Sweater Vests for Winter 2025
A layering hero.
By Ava Gilchrist
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6 Shoe Styles That Make Bootcut Jeans Feel Chic and Modern, Instead of Stuck in 2005
A true step forward.
By Ava Gilchrist
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Not Jeans, Not Ballet Flats—This Is the Chic Wardrobe Basic That Literally Every French Woman Owns
Ooh la la.
By Ava Gilchrist
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Suddenly, Every Chic Dresser Is Swapping Their Trusted Winter Trends for These Surprising Comeback Styles
Back and better than ever.
By Ava Gilchrist
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The One Beauty Product All Busy Women Need in Their Handbag
For hair-related emergencies.
By Ava Gilchrist
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It's Not Boot Season Yet—These Trending Flats from The Row Are Everywhere I Look
Inescapable elegance.
By Ava Gilchrist