Ava Gilchrist
Ava Gilchrist is the SEO Writer at Who What Wear UK. Born in Sydney but now based in London, Ava has worked at some of the most prestigious women’s luxury and lifestyle publications including ELLE, Marie Claire and most recently GRAZIA where she held the title of Senior Fashion Features Writer. Ava has five years of industry experience, beginning her writing career after graduating with a Bachelor of Communication from the University of Technology, Sydney. Her words fuse style with substance, bringing readers insightful commentary on the latest fashion trends, runway shows, celebrity red carpet offerings, must-have shopping pieces, beauty hacks and pop cultural moments. As an editor, Ava has interviewed everyone from Kendall Jenner, Margot Robbie, Zendaya, Emma Corrin and Stella McCartney.
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I’m Bored With My Winter Coat—5 Trends That Are Suddenly Everywhere in 2026
Time for a refresh.
By Ava Gilchrist
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If You’re Going to Wear a Watch in 2026, Make Sure It’s Either This, This or This
Watch this space.
By Ava Gilchrist
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Sorry, Black and Brown Leggings—Style Insiders Will Be Working Out in This Trending Colour Combo in 2026
New year, new workout outfits.
By Ava Gilchrist
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You Asked, We Answered: The 6 Chicest 2026 Jeans Trends to Know
Put the barrel-legs on pause...
By Ava Gilchrist
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I'm 5'2" and Hate Trying on Jeans, But These 7 Pairs Changed Everything
A shortcut to style.
By Chiara Perera
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How to Build a Capsule Wardrobe That Really Will Last a Lifetime
Invest now and keep forever.
By Maxine Eggenberger
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2025 Was an Excellent Year for Celebrity Style—These 11 Couples Did It Best
Couples who dress together… stay together?
By Ava Gilchrist
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7 Leggings Trends to Adopt In 2026 If You Want to Avoid Looking “Dated”
It's official.
By Ava Gilchrist
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It’s Official: These Are The 5 Shoe Trends We’re Retiring in 2026
Plus, the chic styles we're replacing them with.
By Ava Gilchrist
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Not Suede, Not Leather—The Extra Chic Trainer Trend Spotted All Over London, Milan and NYC
You've never seen a chicer shoe.
By Ava Gilchrist
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This Is the Quick-Fix Product I Swear by When I'm Tired But Need to Look Fresh
Cue the "you look so rested" compliments.
By Mica Ricketts
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It's Official: These Are the 14 Most Popular Designer Bags Ever Created
All wise investments.
By Maxine Eggenberger
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Spotted in LA: The Chic, '90s-Inspired Jeans and Jacket Combo Hailey Is Bringing Into 2026
Holy cow.
By Ava Gilchrist
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I’ve Never Been a Big Denim Person, But These 7 Trends Have Convinced Me to Give It a Go
New rules.
By Ava Gilchrist
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No Doubt, These Iconic Gucci Bags Will Always Be the Height of Chic
Carried by royals, aristocrats and A-listers.
By Emily Dawes