Ava Gilchrist
Ava Gilchrist is the SEO Writer at Who What Wear UK. Born in Sydney but now based in London, Ava has worked at some of the most prestigious women’s luxury and lifestyle publications including ELLE, Marie Claire and most recently GRAZIA where she held the title of Senior Fashion Features Writer. Ava has five years of industry experience, beginning her writing career after graduating with a Bachelor of Communication from the University of Technology, Sydney. Her words fuse style with substance, bringing readers insightful commentary on the latest fashion trends, runway shows, celebrity red carpet offerings, must-have shopping pieces, beauty hacks and pop cultural moments. As an editor, Ava has interviewed everyone from Kendall Jenner, Margot Robbie, Zendaya, Emma Corrin and Stella McCartney.
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Not Gen Z, Not Millennials—6 Elegant Summer Trends That Look Chicest on Over 50sSo tasteful.
By Ava Gilchrist
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Every Chic Londoner Is Wearing One of These 5 Summer Heatwave Staples This WeekendChic and cool.
By Ava Gilchrist
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If You’re Going to Wear Capri Leggings in 2026, Wear Them Like This, This and ThisA favourite along the French Riviera.
By Ava Gilchrist
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This Jeans-and-Flat-Shoe Combination Is the Ultimate Off-Duty Uniform—Just Ask Rivals Star Bella MacleanAnything but '80s.
By Ava Gilchrist
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If You Want to Look Expensive This Summer, Ditch Suede Trainers for These Far Chicer AltsThe real rich list.
By Ava Gilchrist
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For Airport Travel, French Women Know This Jeans and Trainers Pairing Is the Ultimate CombinationWho says you can't look chic when you fly?
By Ava Gilchrist
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Millennials and Gen Z Don’t Agree on Much, But They Both Back This "Dated" Fashion TrendAre we back in 2010?
By Ava Gilchrist
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Some Might Think Olivia's Babydoll Dress Is Divisive, But Fashion People Have Been Wearing the Trend for YearsShort and sweet.
By Ava Gilchrist
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Did Mary-Kate Just Ditch Quiet Luxury by Pairing Her £25k Bag With This Divisive Shoe Trend?Stealth-wealth, where?
By Ava Gilchrist
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Not Trainers, Not Leggings—5 French Fashion Trends the Most Stylish Over 50s in Cannes Are WearingC'est bon!
By Ava Gilchrist
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Spotted in Los Angeles: The Dreamy Colour Trend Every Fashion Girl Will Be Wearing This SummerButter yellow is back, baby.
By Ava Gilchrist
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Forget Butter Yellow—8 Far Superior Colour Trends That Every Chic Dresser Knows AboutCobalt! Chartreuse! Orange!
By Ava Gilchrist
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Not Puma, Not Adidas—12 Lesser-Known Trainer Brands to Shop Instead This SummerThe right step forward.
By Ava Gilchrist
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I Wish I Could Gatekeep, But This Fashion-Insider Brand Makes Summer's Chicest SandalsI can't keep the secret anymore.
By Humaa Hussain
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It's Only May, But M&S Just Perfected Every Chic Summer Shoe Trend—5 Styles That Will Sell Out FirstThese will be gone by June.
By Ava Gilchrist