Ava Gilchrist
Ava Gilchrist is the SEO Writer at Who What Wear UK. Born in Sydney but now based in London, Ava has worked at some of the most prestigious women’s luxury and lifestyle publications including ELLE, Marie Claire and most recently GRAZIA where she held the title of Senior Fashion Features Writer. Ava has five years of industry experience, beginning her writing career after graduating with a Bachelor of Communication from the University of Technology, Sydney. Her words fuse style with substance, bringing readers insightful commentary on the latest fashion trends, runway shows, celebrity red carpet offerings, must-have shopping pieces, beauty hacks and pop cultural moments. As an editor, Ava has interviewed everyone from Kendall Jenner, Margot Robbie, Zendaya, Emma Corrin and Stella McCartney.
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Fashion People are Already Wearing These 5 Outfit-Enhancing Autumn 2025 Accessories Trends on Repeat
They're here.
By Ava Gilchrist
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Not Barn Jackets, Not Leather Bombers—The Surprising Jacket Style That's Dominating This Season
Runway-approved.
By Ava Gilchrist
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Forget Flip-Flops—This New Comfortable Shoe Trend Might Also Be 2025's Chicest
House shoes worthy of leaving home in.
By Ava Gilchrist
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Fact: This 70-Year-Old Flat Shoe Is the Smartest Fashion Investment I've Ever Made
A true classic.
By Maxine Eggenberger
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17 Low-Key Luxury Bags That Are Timeless, Anti-Trend and the Definition of Chic
If you know, you know.
By Kristen Nichols
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It Took Me Forever to Find a Decent Laptop Bag, So I'm Sharing My Wisdom
Commuting just became a little bit better.
By Ava Gilchrist
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I Know You Have Elite Taste If You Read Fashion Substacks—The 14 Best to Subscribe To
Insider recommendations.
By Ava Gilchrist
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Everywhere I Look, Tasteful Dressers in New York and London are Wearing This Timeless Coat Colour
A wardrobe classic.
By Emily Dawes
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Timeless, Chic and Classy—Every Fashion Person Has These Iconic Shoes on Their Wish List
It's hard to put a step wrong in these.
By Ava Gilchrist
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After a Year Dominated By Flat Shoes, Here's a Refresher on How to Walk in Heels Again
Plus some great pairs to do it in.
By Maxine Eggenberger
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No Offence to Jeans or Trousers, But These Skirt Trends Will Earn You Way More Compliments
It's going to be a season of skirts.
By Ava Gilchrist
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The Wealth-Whispering Jacket Trend Stylish Dressers Are Wearing This Autumn
Get wrapped up in this.
By Ava Gilchrist
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I Thought This '00s Boot Trend Was Over for Good, But Now It’s Back and Sleeker Than Ever
Millennials will be thrilled.
By Ava Gilchrist
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Miu Miu May Be One of the Hottest Brands Right Now, But These 5 Bags Are Forever Investments
Modern icons.
By Ava Gilchrist
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We’ve Tried On Hundreds of Wide-Leg Jeans Between Us—We’re Certain These 8 Are the Very Best
It's not about the width, but what you do with it.
By Ava Gilchrist