Ava Gilchrist
Ava Gilchrist is the SEO Writer at Who What Wear UK. Born in Sydney but now based in London, Ava has worked at some of the most prestigious women’s luxury and lifestyle publications including ELLE, Marie Claire and most recently GRAZIA where she held the title of Senior Fashion Features Writer. Ava has five years of industry experience, beginning her writing career after graduating with a Bachelor of Communication from the University of Technology, Sydney. Her words fuse style with substance, bringing readers insightful commentary on the latest fashion trends, runway shows, celebrity red carpet offerings, must-have shopping pieces, beauty hacks and pop cultural moments. As an editor, Ava has interviewed everyone from Kendall Jenner, Margot Robbie, Zendaya, Emma Corrin and Stella McCartney.
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If You Want to Dress Like Stylish Women In Paris, Include These 5 Trends In Your Autumn WardrobeC'est bon.
By Ava Gilchrist
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Not Wedges, Not Pumps—This Is the New-Season Heels Trend Fashion People in Paris Are All WearingSorry, slingbacks.
By Ava Gilchrist
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Trainers Are An Autumn Capsule Staple—6 Styles Everyone With Taste Will Be Wearing in 2026Best foot forward.
By Ava Gilchrist
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If You Want Your Dresses, Trousers and Shorts to Look French—Wear This Kate Moss-Approved Shoe TrendThe London cool girl loves a Parisian classic.
By Ava Gilchrist
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How to Spot an It Girl In 2026—She’ll Be Wearing Her Jeans and Jackets With This Chic AccessoryChic from head to toe.
By Ava Gilchrist
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Kate Moss Paired Her Denim Miniskirt With a Summer Shoe Trend I Thought We Left in the '00sForget flip-flops.
By Ava Gilchrist
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If You Want Your Trench Coat to Look French in Autumn, Wear Them With This Shoe Trend, Not TrainersConfirmed by Kaia.
By Ava Gilchrist
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Sorry, Flip-Flops—Elegant Over-50s Are Preferring to Wear This French Shoe Trend With DenimPassport to Paris.
By Ava Gilchrist
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Sorry, Polka Dots—This Print Trend Will Make Your Tops, Jeans and Dresses Look Chicer This AutumnSpotted.
By Ava Gilchrist
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Forget Burgundy and Aubergine—This Autumn, Everyone Will Be Wearing This Exact Colour CombinationPower couple.
By Ava Gilchrist
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Hold the Jeans—I Think Flip-Flops and Ballet Flats Look Chicest When Paired With This Summer TrendA short cut.
By Ava Gilchrist
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I’ve Done the Research: According to the Runways, These 6 Autumn Shoe Trends Will Be EverywhereBest foot forward.
By Ava Gilchrist
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Chic Dressers Are Wearing This Wealth-Whispering Flat Shoe to Elevate Their Jeans, Trousers and Dresses This SeasonA masterclass in looking expensive.
By Emily Dawes
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First Sienna, Then Alexa, Now Gigi—Everyone Is Wearing the Trainer Brand You Haven't Heard OfNow you know.
By Ava Gilchrist
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Cool Girls in Copenhagen Don’t Do Boring—They Do These 9 Fashion Trends Spotted at Fashion WeekBandanas, Bermudas and mustard yellow.
By Ava Gilchrist