Ava Gilchrist
Ava Gilchrist is the SEO Writer at Who What Wear UK. Born in Sydney but now based in London, Ava has worked at some of the most prestigious women’s luxury and lifestyle publications including ELLE, Marie Claire and most recently GRAZIA where she held the title of Senior Fashion Features Writer. Ava has five years of industry experience, beginning her writing career after graduating with a Bachelor of Communication from the University of Technology, Sydney. Her words fuse style with substance, bringing readers insightful commentary on the latest fashion trends, runway shows, celebrity red carpet offerings, must-have shopping pieces, beauty hacks and pop cultural moments. As an editor, Ava has interviewed everyone from Kendall Jenner, Margot Robbie, Zendaya, Emma Corrin and Stella McCartney.
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Spotted in LA: The Chic, ‘90s-Inspired Jeans and Jacket Combo Hailey is Bringing Into 2026
Holy cow.
By Ava Gilchrist
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I’ve Never Been a Big Denim Person, But These 7 Trends Have Convinced Me to Give It a Go
New rules.
By Ava Gilchrist
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No Doubt, These Iconic Gucci Bags Will Always Be the Height of Chic
Carried by royals, aristocrats and A-listers.
By Emily Dawes
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Not Brown, Not White—The Timeless Trainer Colour That’s Already Trending for 2026
Back to black…
By Ava Gilchrist
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7 Chic Christmas Eve Outfits You’ll Want to Wear Beyond the Festive Period
'Tis the season.
By Ava Gilchrist
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Not Berets, Not Breton Stripes—The 49 Chicest French Fashion Brands That Parisiennes Actually Shop From
Très chic.
By Hannah Almassi
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From Flats to Kitten Heels, These Are the 11 Best Shoes to Wear With Wide-Leg Trousers
Exquisite pairings.
By Maxine Eggenberger
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9 Trainer Trends You're Sure to See Everywhere in 2026, From Wedges to Hybrids
They're here.
By Ava Gilchrist
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Alexa Chung's Latest French-Girl Outfit Just Proved This "Dated" Shoe Trend Is Back
The 2026 way to wear them.
By Ava Gilchrist
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French Women Are Suddenly Ditching Their Jeans for This Far More Elegant Trend—I Put It to the Test
I'm convinced.
By Ava Gilchrist
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To Have and to Hold: The 8 Wedding Dress Trends That Will Define Bridal Fashion in 2026
Everything is romantic.
By Ava Gilchrist
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Dressing Up Is Back! This Is Your Definitive Guide to Doing it Well
Feathers! Sequins! Satin! Oh my!
By Ava Gilchrist
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I Just Tried Levi's Best-Selling Jeans—These 6 Pairs Seriously Impressed Me
So much more than just 501s.
By Harriet Davey
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Sorry, Not Sorry—These Iconic ‘90s Outfits Prove Winter Dressing Was So Much Chicer Back Then
Totally timeless.
By Ava Gilchrist
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Every Tasteful Dresser Knows Layering Is the Secret to a Chic Winter Capsule Wardrobe
'Tis the season.
By Ava Gilchrist