Articles by Ava Gilchrist

Ava Gilchrist is the SEO Writer at Who What Wear UK. Born in Sydney but now based in London, Ava has worked at some of the most prestigious women’s luxury and lifestyle publications including ELLE, Marie Claire and most recently GRAZIA where she held the title of Senior Fashion Features Writer. Ava has five years of industry experience, beginning her writing career after graduating with a Bachelor of Communication from the University of Technology, Sydney. Her words fuse style with substance, bringing readers insightful commentary on the latest fashion trends, runway shows, celebrity red carpet offerings, must-have shopping pieces, beauty hacks and pop cultural moments. As an editor, Ava has interviewed everyone from Kendall Jenner, Margot Robbie, Zendaya, Emma Corrin and Stella McCartney.

Ava Gilchrist

I Wish I Could Gatekeep—This Fashion Insider Brand Makes Summer's Chicest Sandals

Put the Jeans Down—These 6 Dress Trends Are Taking Over This Summer

I Thought Nothing Could Convince Me to Like Trainers—This Anti-Trend Style Has Done the Trick

I Shop for a Living—These 14 High-Street Brands Are Just as Good as Zara

I Just Realised Every Over-50 Fashion Icon Uses This One Trick to Achieve Timeless Style

I've Found Them—The Best High-Street Wedding Dresses That Look More Expensive Than They Are

Here Comes the… Chicest Hen Do Itineraries for Every Type of Bride

I Just Noticed This “Dated” Bag Trend Has Been Victoria Beckham’s Go-To for 20 Years

I Love Clothes But Hate Mess—9 Decluttering Wardrobe Tips I Rely On to Stay Organised

Don’t Talk to Me About Trousers—These 8 Skirt Trends Are All I’m Interested in

I Don’t Mean to Brag, But I Expect Lots of Compliments When I Wear One of These Zimmermann Dresses

9 Flat-Shoe Trends Zara’s Doing Better Than Anywhere Else for Summer

I’m 5’2” and Hate Trying on Jeans, But These 7 Pairs Changed Everything

I've Sussed It: These Are the 8 Best Shoes to Wear With Wide-Leg Jeans

Trust Me—This Polished Top Trend Is the Easiest Way to Elevate Jeans and Skirts