Quite possibly to your surprise, sustainable and stylish fashion can coexist peacefully, sans sacrificing any of the chic factor. There are many brands, designers, and retailers today that founded their business on missions that support bettering the quality of the industry overall. Each with their own individual focus, whether it be using resuscitated textiles, collaborating with small family-run factories, or improving the quality of working conditions for their employees, these brands are worth knowing about. We encourage you to take a minute to read through each of their missions and shop the pieces that they are proud, in every sense of the word, to sell. Let this be the last time you think "eco-friendly" and "fashion" don't go together.
Keep reading to learn about the brands and retailers that are doing good for the fashion industry.
Mission: "A Peace Treaty was founded in 2008 on the belief that things made by human hands, imbued with story of their maker, are the most beautiful and luxurious in the world. Designer and co-founder Dana Arbib has vowed her devotion to two principles—high-fashion aesthetics and sustainable production. In each of A Peace Treaty's projects, they resuscitate family-run textile and jewelry making businesses, who are at risk of extinction. Arbib collaborates with artisans in 10 countries—Pakistan, Nepal, Bolivia, Peru, Afghanistan, Turkey, The United States, Ecuador, Bangladesh, and India—to hand make each of their products."
Mission: "At Reformation, fashion and sustainability coexist. Created in 2009 by Yael Aflalo, we design and manufacture limited-edition collections in our own factory. Located in downtown Los Angeles, we manufacture most of our products in our own sustainable sewing factory. By cutting out the middleman and selling online and in our own boutiques, we eliminate traditional retail markups. We source sustainable fabrics and vintage garments, and incorporate sustainable practices throughout our supply chain to make beautiful styles at a fraction of the environmental impact generated by most fashion brands. From our heat-reflecting roof and use of renewable energy, to the recycled hangers in our stores and 100% recycled packaging for every order shipped, sustainability is core to our business at every level. It is our goal to raise awareness around the impact fashion has on the environment and at the same time offer sustainable solutions and choices. It is our mission to lead and inspire a sustainable way to be fashionable."
Mission: "Behno’s mission is to redefine and bring sharp awareness to the craft and character of 'made in India' and to set a new standard for manufacturing for India’s garment trade that revolutionizes the way garment workers are treated, viewed, and employed. Further, Behno aims to become a part of a global mission to inspire change and improve factory conditions to augment the quality of life and safety of individuals in the garmenting spaces of developing countries by working in partnership with international factories that adhere to rigid factory compliances."
Mission: "Giejo is proudly made in the USA. We support sustainable fashion by utilizing vintage and reclaimed textiles in our limited-edition designs. All materials are sourced locally in New York City’s Garment District and produced just across the Hudson River in New Jersey."
Mission: "Gräf & Lantz has transcended its artistry in felt with explorations in colorful and modern mixtures of leather, merino wool felt, and canvas items. Designers Holger Gräf and Daniel Lantz utilize a vocabulary of honest, luxe materials to craft strikingly intelligent pieces. Headquartered in Los Angeles, Gräf & Lantz produces all bags in their studio. Designers were inspired to minimize their footprint by utilizing the extra scraps of fabric to create fun accessories including coasters, wallets, key chains, and luggage tags. Retailing under $500, the collection is available at Neiman Marcus, Shopbop, and several high-end boutiques, as well as their e-shop."
Mission: "We believe in a better fashion future—one where you don’t have to choose between something that looks good and something that does good too. That’s what H&M Conscious is all about—it’s our plan for making fashion sustainable and sustainability fashionable. To do this, we have to run our company in a way that’s good for people, the environment and our business. That’s where our seven commitments come in. We’ve sorted hundreds of actions under each of these commitments—what we call Conscious Actions—and they help us create a better fashion future."
Mission: "Baserange is a line of sustainable under and easy wear. The collection favors a philosophy of creating clean, easy and accessible garments that exist somewhere between modern culture and the natural world. The focus is on working with high quality, organic fabrics in innovative ways that benefits both producer and consumer while minimizing environmental impact. Designers/founders Blandine de Verdelhan and Marie-Louise Mogensen produce their collection in collaboration with small family-run factories in Turkey and France."
Mission: "What we uncovered was the why behind our low-quality goods. A system training us to buy more and more products of increasingly lower quality by an industry that hides the outrageously high environmental and social cost of its production. All that cost for something that falls apart and has replaced style with trends? It’s a systemic issue. We’re not afraid of that. We’re building a company that proves there is a better way. We’re making clothes what they should be: Clothes that fit. Clothes that feel great. Pieces that inspire. This isn’t a trend. This is the new standard."