Drew Elovitz

Director of Content Strategy & Senior Managing Editor | New York, New York


Hi, I'm Drew! Originally from Pittsburgh, Pennsylvania, I've spent the last decade living and working in New York City. I earned a master's degree in media and popular culture from New York University, then began my career on the internet as the Twitter voice of Barbie. Prior to joining Who What Wear in 2017 as the director of content strategy, I spent several years leading the social media teams at Teen Vogue and Entertainment Weekly. While my day-to-day is a mix of data analysis, content planning, and creative brainstorming, you'll occasionally find my byline on the site around topics like celebrity fashion, must-have basics, beauty favorites (particularly nail polish), and wellness tips and tricks. My personal style tends to favor the classics: I love crisp white button-downs, sneakers, and skinny jeans—and no look is complete without a great pair of oversize sunglasses and trusty leather jacket. After I finish reading the entire internet every day, I can be found dining out at my favorite restaurants, trying new beauty treatments, or indulging my historical-fiction habit. (I read over 100 books last year—ask me for a rec!)