This Nostalgic Bag Style Is Suddenly Everywhere on Celebrities
Once considered outdated, the bowling bag is officially back and better than ever. Here’s how the celebs are wearing it.
Fashion’s current obsession with nostalgia isn’t about forgotten it-items—it’s about curation. The latest accessory to have a comeback based on that mindset? The bowling bag. This structured, zip-top style once lived firmly in the early-2000s but is now reemerging as a quiet luxury staple. The best part has been watching it be reborn. While Bella Hadid stepped out wearing a classic early Y2K look with the Von Dutch bag by her side, Kendall Jenner elevated it with The Row take of a bowling bag.
Seen on everyone from Julia Fox to Jennifer Lawrence, and very notably front and center of Bad Bunny’s Met Gala look this past May, the revived bowling bag feels intentional rather than ironic. It’s polished but practical, logo-light but unmistakably elevated and the kind of piece that signals you’ve done your research in the fashion world.
Julia Fox’s take on the bowling bag leans unapologetically bold, proving the style doesn’t have to be minimal to feel current. The black and white motif is equally nostalgic as it is polished.
Believe it or not but The Margaux resembles a bowling bag with it’s top handle and structured shape. This has been the ultimate it-bag in recent years and it’s at the front of this trends revival.
Jennifer Lawrence has been quietly championing the bowling bag as an everyday essential and this look she recently wore was memorable. I asked some fellow editors what they thought about the trend and they pointed me straight to this look.
Bad Bunny’s Prada bowling bag at the Met Gala was unforgettable. His choice quietly pushed the silhouette firmly into fashion’s present while honoring its retro roots.
Bella Hadid’s embrace of the bowling bag feels like a full-circle fashion moment. Styling a vintage von dutch leather top handle, you’d think this photo was taken in 2005.
Shop the celebrity-adored bag trend:
This pop of red reminds me of Hadid's bag.
This style is the definition of quietly chic.
Even Chloé is all in on this trend.
I feel like Prada started the comeback.
The perfect cross between a full on bowling bag and a Margaux.
Liffner just knows how to make a good handbag.
I've had my eye on this style for a minute.
If you thought the Margaux was a bowling bag just wait until you see this new offering from The Row.
It's no surprise to me that Wales Bonner has a take on this trend.
A subtle bowler moment.
Balenciaga's handbags have been hitting lately.
Just wow.
The ultimate nostalgia.
I had to leave you with the best pick of them all.
