Psst, You Heard It Here First—These Chic H&M, Zara, and COS Finds Are So 2026
As your resident shopping bestie, I'm here to help you start 2026 on the right foot. If you're trying to look your best this year and want a product recommendation or two, you've come to the right place. I've scoured the new arrivals at top retail hot spots Zara, H&M, and COS just for you. After digging through hundreds of products, I've narrowed in on the best finds at each retailer.
Winter is in full gear, and soon, transitional weather will be upon us. My editor-approved Zara, H&M, and COS selections will tackle these needs while keeping your look chic and elevated. You can expect a range of versatile sweaters, trousers, jackets, and tops among other goodies, like cool accessories. Keep scrolling to uncover these amazing shopping finds ahead.
Shop the Best Zara New Arrivals of 2026
Shop the Best H&M New Arrivals of 2026
Shop the Best COS New Arrivals of 2026

Chinazor "Chichi" Offor is a Georgia-born, Los Angeles–based associate editor who relocated from Brooklyn, New York, and joined Who What Wear's West Coast office in 2022. At WWW, she utilizes over 10 years of editorial experience to dish out shopping advice to the masses and analyze key pop-cultural moments. Chichi previously worked at Refinery29, where she helped revolutionize the brand’s plus-size and inclusive fashion coverage. In her spare time, she’s keeping up with the latest movie releases, enjoying a relaxing day at the spa, or obsessing over her latest ADHD-fueled hyperfixation (e.g., Jesse McCartney's underrated career, the negative effects of bicoastal intellectual elitism, and Gen Z’s loneliness epidemic). You can find her online @thechichio on Instagram.