I Test Beauty Products for a Living—These Are the Only 22 You Need from Amazon’s Big Deal Days
On your mark...


Not to kick off this article with alarm bells, but Amazon Prime Big Deal Days ends tonight. The two-day event, which began October 7 for Amazon Prime members, features thousands upon thousands of deals across categories—fashion, beauty, home, you name it!—and tonight at midnight, the discount magic officially goes *poof.* Cue the scrolling frenzy. Sure, it may be just a blip on our fall calendars, but for savvy beauty shoppers, sifting through the myriad of markdowns feels like a full-time job (and for this beauty editor, it quite literally is).
Here's the great news: I've tested a significant chunk of the products on sale (again, it's in the job description!), and created an edited list of formulas that are truly worth the hype. Scroll ahead to restock your favorites or discover a new staple—just act fast before they (or the discounts) are all gone.
Quick Highlights
- The Product I Swear By for Liquid Hair: dpHUE Glossy Glaze, Sheer
($29)($22) - The French Pharmacy Staple: Embryolisse Lait-Crème Concentré
($29)($23) - The Microcurrent Tool I Can't Believe Is on Sale: NuFace Mini+ Microcurrent Facial Device Kit
($250)($175) - The Viral Setting Powder That Gives Skin an IRL Filter: Laneige Neo Blurring Powder
($25)($18) - The Vitamin C Serum Beloved By Hailey Bieber: BeautyStat Universal C Refiner
($62)($31)
Haircare
Two minutes is all it takes for this sheer glaze to totally transform your locks. The brand compares it to lipgloss for your hair, as it provides a shiny, well-hydrated coating that lasts multiple washes. It's my secret weapon for glass-like, "liquid" hair for sure, so I'm personally taking advantage of the 25% off sale.
I swear, this smoothing blowout mist is the closest it comes to an at-home keratin treatment dupe. It contains high-tech, heat-activated bonding polymers that provide a protective coating around the hair shaft (which reduces frizz), plus spirulina protein to simultaneously strengthen strands. For my frizz-prone wavy-curly hair, it's an absolute godsend.
This is one of the only hair growth serums that actually makes a noticeable difference, IMO. You do have to use it consistently (like, every single day for three months), but I've personally noticed new baby hairs filling in around my sparser temples over time. I fly through bottles though, so this 30% off deal is calling my name.
Skincare
Yes, they're pricey, but oh are they worth it. SK-II sheet masks are my ultimate treat yourself buy. I rarely use the term poreless (every human being alive has pores!), but that's exactly how my skin looks after marinating under this serum-soaked sheet for 20 minutes. Celebrity makeup artists swear by them too for red carpet prep, in case you need any more convincing to snag a pack of ten.
This moisturizer has been clinically shown to visibly lift and sculpt the face in just six weeks (yes, really), and you should see the accompanying before and after photos—truly wild. It's also deeply hydrating thanks to polyglutamic acid (a peptide also found in dermal fillers) without making my skin feel too greasy. True story: I recently influenced a friend to give it a try, and she has since restocked three times, telling me she "can't live without it."
Can you tell I love a good sheet mask? This pack from Sulwhasoo is a no-brainer, as it's infused with three weeks' worth of the brand's First Care Activating Serum, a formula featuring ginseng that's been fermented for over 500 hours—and is currently tagged at 30% off! WWW beauty director Erin Jahns also considers herself a major Sulwhasoo mask fan, noting that "[her] skin has never looked so hydrated, bouncy, and dewy."
I admittedly tested this on a whim when I needed a new oil cleanser right before heading out for a weekend trip. Now? I legitimately can't imagine my routine without it. The silky oil dissolves stubborn makeup and sunscreen in a snap without feeling too heavy, and it leaves behind the dewiest, healthy-looking sheen. I can see why it's considered Korea’s number one cleansing oil!
Take this 20% deal as your flashing neon sign to finally try the cult-favorite Lait-Crème Concentré. It's a French pharmacy staple among makeup artists, facialists, and editors alike; in fact, you'd be hard-pressed to find a beauty editor who doesn't bring home a bottle (or three) whenever they travel to Paris.
I fully believe this pore-refining cleanser is responsible for my clear, even complexion as of late. I flew through my first bottle at breakneck speed, so you better believe I'm eyeing this 25% off deal.
I swear, this soothing, redness-reducing serum makes it look like I'm wearing a sheer layer of skin tint. It immediately neutralizes discoloration and helps fade marks over time, but it also adds a subtle, all-over radiance—a secret weapon for no-makeup days.
This is not a drill: You can score the NuFace Mini+ for 30% off. If you have yet to experience the face-sculpting power of microcurrent, consider this your sign to bite.
I genuinely have a fear of running out of my Might Patches. No other acne patch shrinks breakouts quite like these hydrocolloid dots, and I have no less than five boxes lying around my apartment for skincare emergencies. Yes, they're relatively wallet-friendly already, but why not stock up when they're discounted to $10?
You're not imagining it: Hailey Bieber's "holy grail" vitamin C serum is currently 50% off. The serum is already quite the steal given its potent formula with 20% stabilized L-ascorbic acid (most vitamin C serums with this concentration cost upwards of $200), so when that price gets slashed in half? Score!
IMO, there's never a better time to drop coin on spendy skincare gadgets than Prime Day. If you're hoping to add an LED mask to your routine (or looking to upgrade your current go-to), I can't recommend this one by Currentbody enough. (Neither can WWW UK beauty editor Eleanor Vousden, who tested it consistently for five months.) It also won "Best LED Device" in our highly-edited WWW 100 Beauty Awards, if that tells you anything about its skin-improving power.
Makeup
Only a handful of TikTok-viral beauty products truly withstand the test of time. This jelly blush stick is one of them. The whole WWW team is obsessed with the innovative texture and impressive longevity. Seriously, this blush does not budge, which is why it won "Best for All-Day Wear" in our best blush sticks roundup.
Creamy, richly pigmented, and impossibly long-lasting—you can't go wrong with this Urban Decay classic, which earned a spot in our best waterproof eyeliners guide. All 34 shades are worth your dollar, but Whiskey (a dark matte brown) remains a fan favorite, also beloved by Hailey Bieber.
Opening Image: Vaultstock

Jamie Schneider is Who What Wear’s senior beauty editor based in New York City. With over seven years in the industry, she specializes in trend forecasting, covering everything from innovative fragrance launches to need-to-know makeup tutorials to celebrity profiles. She graduated from the University of Michigan with a B.A. in Organizational Studies and English before moving to NYC, and her work has appeared in MindBodyGreen, Coveteur, and more. When she’s not writing or testing the latest beauty finds, Jamie loves scouting vintage boutiques and reading thrillers, and she’s always down for a park picnic in Brooklyn.
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