
Allyson Payer
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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5 Key 2026 Color Trends That Won't Freak You Out If You Only Wear NeutralsNo tangerine in sight.
By Allyson Payer
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In 2026, Gen Z Is Wearing the Sneaker Trend All the It Girls Wore in 2012Rachel Sennott is on board.
By Allyson Payer
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Chic Women Don't Wear Cropped Jeans With Sneakers—They Wear Them With This Classic Flat-Shoe TrendModels know best.
By Allyson Payer
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It's Official: This Bag Color Trend Is No Longer "Dated"Dua Lipa serves as proof.
By Allyson Payer
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Here's What Jennifer Lawrence Is Wearing to the Airport in 2026: This Pant Trend With These New It FlatsA glorious combination.
By Allyson Payer
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She Won: Kendall Jenner Is the First It Girl to Wear This Major Spring Color Trend in 2026*Not* on the red carpet, that is.
By Allyson Payer
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If My Luggage Were Lost, I'd Repurchase These 9 Basics ImmediatelyYes, they're that good.
By Allyson Payer
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Bow Heels: The Spring Shoe Trend That Makes Outfits Cooler and PrettierSee the celeb proof.
By Allyson Payer
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There Are Strong Indications That the Rich Color Trend to Dethrone Chocolate Brown Is HereKate Middleton, Rosie Huntington-Whiteley, and Elsa Hosk have confirmed it.
By Allyson Payer
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The It-Girl Edit: 8 Things They're All Wearing Right NowWe have our first batch of 2026 It items.
By Allyson Payer
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If You Want to Look More French, Wear Your Skirts With These Anti-Trend ShoesKaia Gerber may be an L.A. girl, but she dresses like a Parisian one.
By Allyson Payer
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Spotted in Paris: The It-Girl Way to Wear Jeans and Animal-Print Shoes in 2026Lead the way, Jennifer Lawrence.
By Allyson Payer
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Peplum Jeans Are the First New Denim Trend of 2026, and I Tried On the Pair That'll Go ViralTo buy or not to buy? Here's my verdict.
By Allyson Payer
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PSA Via French Girls: These Are the 5 Least-Dated Ways to Wear Miniskirts This YearSpotted on the It girls of Paris.
By Allyson Payer
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It's Official: This Is the Best Color to Wear to the AirportAs seen on Hilary Duff in Toronto.
By Allyson Payer