
Allyson Payer
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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Every Fashion Person Is Packing This Pretty 2-Piece Outfit for Trips to Italy
Summer trips, that is.
By Allyson Payer
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30 Fashion, Beauty, and Travel Finds I've Added to My Life This Year With Zero Regrets
Shop my 2025 favorites.
By Allyson Payer
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Black Jeans Are on Hiatus—This Is the Denim Color Trend It Girls Are Wearing With Heels
Hailey Bieber is one of them.
By Allyson Payer
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Fashion People Are Packing This Pretty Skirt Trend Instead of Miniskirts for Vacations in Europe
Sofia Richie Grainge is one of them.
By Allyson Payer
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No One Will Wear This New Legging Trend With Sneakers—Just Heels
Including Hailey Bieber, apparently.
By Allyson Payer
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FYI: These Are the Anti-Sandal Shoes NYC Girls Are Wearing With Miniskirts When They Go Out
Summer shoes they are not.
By Allyson Payer
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These Are the Only Pairs of Dressy Flat Sandals That Matter for Summer 2025
Time to ditch the loafers and ballerinas (for now).
By Allyson Payer
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The Byredo Scents That Are Actually Worth Your Money, Ranked by an Editor
They're all so good.
By Allyson Payer
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If You're Over the Navy-Bag Trend, This Is the Buzzy Handbag Color Fashion People Want Now
Summer's biggest bag color trend is here.
By Allyson Payer
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If Your Summer 2025 Goal Is to Look "More French," Buy These 8 Items Immediately
A great goal to have.
By Allyson Payer
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It Girls Are Bringing Back Every Millennial's Favorite "Dated" Basic to Wear With Leggings and Elastic-Waist Pants
There's a 90% chance you own it already.
By Allyson Payer
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Wait, Is This About to Be The Row's New It Mini Bag?
Elsa Hosk seems to think so.
By Allyson Payer
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It's Here: The It-Girl Skirt Trend to Wear With Flats This Summer
As seen on Gigi and Sofia.
By Allyson Payer
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This Is the Only Type of White Dress You Can Get Away With Wearing to a Wedding
Cue the controversy.
By Allyson Payer
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Anyone With Good Taste in Shoes Will Run to Order These New Adidas It Trainers
Dakota Johnson already did.
By Allyson Payer