Alexa Chung and Vogue's Take on How to Build Your Own Fashion Brand

The latest installment of Alexa Chung’s fashion-focused docuseries for British Vogue gives viewers a firsthand account of how to start and run your own business in the notoriously competitive fashion industry. Chung’s one-on-one conversations in New York with Joseph Altuzarra, Altuzarra CEO Karis Durmer, Kenzo creative directors and Opening Ceremony founders Humberto Leon and Carol Lim, and Veda CEO Lyndsey Butler are insightful and eye-opening. Whether you’re a blogger trying to build your brand, an aspiring designer, or an entrepreneur with startup goals, Chung’s inquisitions provide kernels of invaluable industry wisdom for you. Watch the fashionably educational video below!


British Vogue

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Opening Image: Collage Vintage