Eye Makeup
Eye Makeup to swear by, with tips and trends all tried tested and loved by the Who What Wear team.
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Turns Out I've Been Applying My Eyeshadow All Wrong—a Makeup Artist Told Me How It's Really Done
An easy step-by-step guide.
By Grace Lindsay
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The Best Treatments for Hooded Eyes, According to Experts
What you need to know.
By Eleanor Vousden
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The Chicest French Woman I Know Just Schooled Me on Makeup, And I’m Enlightened
The basic dos and don'ts.
By Shannon Lawlor
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The TikTok Crowd Is Swapping Black Mascara for This Cool Colour—I Cosign the Trend
Total eye candy.
By Jamie Schneider
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I've Spent My Whole Life Trying to Get Rid of My Eye Bags—This Is What Works
Expert-approved tips that actually do something.
By Shannon Lawlor
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Trust Us: These Chic Makeup Trends Will Be Everywhere This Season
From subtle shimmer to bold colour.
By Grace Lindsay
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A Skin Expert Just Told Me How to Actually Get Rid of Dark Circles
No sunglasses required.
By Mica Ricketts
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A Dior Makeup Artist Just Shared the Simplest Trick to Make Brown Eyes Pop
And it comes Gen-Z approved.
By Grace Lindsay
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12 Easy Festival Makeup Looks We Can't Wait to Re-Create This Summer
Endless inspiration.
By Grace Day
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It's True: These 13 Colour Correctors Practically Magic Away Dark Circles
They're game changers.
By Hibba Hussain
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'90s Makeup Looks Are Making a Comeback—8 Ways to Wear Them Now
1999, is that you?
By Eleanor Vousden
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Only Some Luxury Makeup Brands Are Worth the Splurge—19 You Won't Regret
If you're looking to add some luxury.
By Katie Berohn
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Millennials and Gen Z Agree—These ‘00s Makeup Looks Are Officially Back for Summer
What a throwback.
By Grace Lindsay
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Sorry, Gen Z—This Divisive Millennial Makeup Trend Was Everywhere at the Met Gala
It's back and better than ever.
By Grace Lindsay
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This Affordable Makeup Brand Is Trending Right Now, so I Did a Hype Test
Let's see what all the fuss is about.
By Courtney Higgs
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This Makeup Brand is Criminally Underhyped—I Ranked the Best Products
This makeup brand is not to be missed.
By Grace Lindsay
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Hands Down, These Are the 10 Best Eye Creams to De-Puff Bags
Look less tired in an instant.
By Nateisha Scott
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I'm a Beauty Editor—These Are the Swaps I'm Making to My Makeup Bag for Spring
New season, new makeup.
By Grace Lindsay
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Y2K Called, and It's Bringing Icy Blue Eye Shadow Back—Here's How to Wear It Now
I thought it was 2024, not 2004.
By Eleanor Vousden
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TikTok Has Spoken—These Mini Beauty Trends Are Going to Be Big This Spring
Time for an easy update.
By Grace Lindsay
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An Expert Just Told Me the Best Makeup for Every Eye Shape, From Hooded to Round
Which eye shape are you?
By Eleanor Vousden
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If You Have Round Eyes, These Are the Expert-Approved Eye Makeup Looks to Try
Trust us on this.
By Grace Lindsay
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This Eye Cream Claims to Instantly Erase Dark Circles, so I Put It to the Test
Would it really work?
By Grace Lindsay
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These 15 Hydrating Eye Creams Will Plump, Smooth, and Refresh Tired Eyes
Promise.
By Sarah Yang
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5 Makeup Tips to Know If You're Trying to Disguise Tired Eyes
Simple but effective.
By Shannon Lawlor
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5 Christmas Makeup Ideas That Are Quick, Super Pretty and Easy to Copy
So many stunning options.
By Grace Lindsay
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Icy Makeup Is Trending—Here's How to Make the Look Wearable This Winter
A frosty glow.
By Grace Lindsay
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Next in Beauty Awards 2023: The Winning Makeup Products
The best in beauty.
By Eleanor Vousden
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This Eye Cream Is Going TikTok-Viral for Its Incredible Skin-Tightening Powers
Does it really work? Let's see…
By Grace Lindsay
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If You Have Almond-Shaped Eyes, Here Are 6 Expert-Approved Eyeliner Tips
Straight from the pros.
By Mica Ricketts