I'm a Beauty Editor—5 New Eye Makeup Looks I'm Trying This Autumn

Every season, there’s a popular makeup trend that spreads like wildfire. (Remember the siren eye and the über-glossy lips that boomed over the summer?) Well, thanks to my many hours of research, I can report that this autumn is officially the season of eye makeup. From the runway at Milan Fashion Week—we couldn’t take our eyes off the mesmerising purple look at Versace created by the makeup queen that is Pat McGrath—to our TV screens (read: Euphoria), eye makeup is taking over. So what’s it all about? This trend centres on creating a bold, electric and fun eye look. Think vibrant, bold colours, dazzling gems and elaborate, dynamic lines. There are no limits. Makeup is a world of make believe, and what better way to get imaginative than going all out on eye makeup for the new season.

As we transition into the colder, greyer months, a bold and colourful eye could just be the dopamine hit we all need. Your face is a blank canvas, and makeup is a great tool of creativity, so why not experiment a little? I for one am making it my mission to be more playful with my eye makeup, so this autumn, I am going to attempt to re-create an assembly of striking looks. And as always, Instagram has come thorough with all the inspiration I need, so I'm constantly adding new posts to my Saved folder.

So if you’re looking to spice up your eye makeup looks this autumn, look no further than these five fabulous looks. Plus, shop the key products you need to help re-create the looks at home.

1. Pink Perfection

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(Image credit: @aimeesong)

Long live the Barbiecore trend. I adore a pink moment, and this shade on the eyes is a great way to inject a little playfulness into your look while also keeping it fresh and vibrant. I love this double-shadow effect created by packing in the pigment on the lower half of the eyelids, with a lighter, more blended-out shadow on top. The colour here does the hard work, so even a light wash of pink across the lids will look amazing. 

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2. It's All About the Lines

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(Image credit: @allisonho wearing NYX)

Okay, graphic liner can seem a little daunting, but it is worth giving a good go. The best thing is that there are no rules and no mess-ups, because you decide on what the end result is. Plus, at the end, it always comes together beautifully. "Arm yourself with Q-tips, a good micellar water (Bioderma is my fave!), a steady hand and a great liner. If you are an amateur (or even if not), then a felt liner is great. I love the KVD Dagger liner or the Eyeko Black Magic Super Black and so easy to use,'' advises makeup artist Mira Parmar.

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3. Bejewelled

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(Image credit: @anaasaber)

Ever since Europhia graced our screens, eye gems have taken off. Now, there's no looking back, and nothing is off limits when it comes to this look. I am obsessed with using anything from sequins and gems to little pearls as part of my beauty routine. This look really takes your eye makeup to another level, and it's perfect for the festive season.

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4. Into the Blue

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(Image credit: @aemiliafay)

From Kendall Jenner to Taylor Swift, celebs are proving that blue eye shadow is back on the map. ''It's bolder and brighter and brings a pop to autumn," says Parmar of the trend. "It's a great way to amp up your makeup without doing too much. Be prepared to see lots of navy and dark blue going into A/W 22.''

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5. Going for Silver

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(Image credit: @isabel_hendrix)

I have nothing against gold, but for far too long, it's reigned supreme, and now it's time for silver to shine. If you find silver a little harsh for your skin tone, opt for a shade that is on the warmer side or a different colour with silver specks.

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Freelance Beauty Journalist

Zeynab Mohamed is a London-based freelance beauty journalist, covering beauty, wellness, lifestyle and identity-related content. Her background in psychology and her identity as a Black woman has influenced a lot of her writing and has become a driving force to create engaging content that touches on a perspective that is often neglected and speaks to other Black women who love beauty as much as she does. She is inspired by how individuals engage with beauty and how beauty can make you feel but also how beauty holds the power to connect individuals across the globe to form communities. She began her career in beauty journalism with the British Vogue team, where she discovered that beauty isn’t just frivolous but can be a tool to empower individuals and give them a voice which they were not afforded.

Zeynab is currently a beauty contributor to Who What Wear. She has also written for Stylist, Elle, Refinery29 and Byrdie, building on her freelance portfolio and expanding on the type of content she creates in the hope of reaching diverse communities. When Zeynab is not writing and hunting down her next story, you can find her travelling the globe and tucked away with a good book.