Eye Makeup
Eye Makeup to swear by, with tips and trends all tried tested and loved by the Who What Wear team.
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Princess Diana Was a Style Icon, But We Need to Talk About Her Beauty Looks TooHer blue eyeliner was definitely a vibe.
By Courtney Higgs
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I Just Tried the New Victoria Beckham Mascara—These Are My Honest ThoughtsHas VB delivered?
By Mica Ricketts
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Trust Me—These New Eyebrow Products Are a Total Game ChangerThis three-step process is surprisingly simple
By L'Oreal Blackett
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I'm a Beauty Editor—These Are the Best False Eyelashes I've Ever TriedMascara, who?
By Giselle La Pompe-Moore
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Byredo Makeup Is Finally Here, and It's Just as Beautiful as I'd HopedThere's something for everyone.
By Shannon Lawlor
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I'm Convinced This Is Going to Be Autumn's Biggest Beauty TrendAnd I'm not the only one.
By Maxine Eggenberger
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I've Used This Cult Concealer Every Day for the Last 7 YearsAnd I have no intention of stopping.
By Maxine Eggenberger
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One of These Cult Eye Shadow Palettes Is Sold Every 7 SecondsCan you guess which one it is?
By Maxine Eggenberger
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These Multi-Use Pigment Paints Have Totally Changed the Way I Do My MakeupThey’re ideal for makeup novices.
By Shannon Lawlor
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I'm a Makeup Novice, so I Got a Professional to Give Me Tips—See the ResultsSchool is in session.
By Jasmine Fox-Suliaman
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Pat McGrath Labs Debuted the Buzziest Mascara of 2020—See Our Before-and-AftersOur honest reviews just inside.
By Erin Jahns
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13 Gorgeous Eye Makeup Looks That Only Take 5 MinutesHonestly, maybe even less.
By Lindy Segal
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I Spent an Hour With VB's Brow Expert—Here's Everything I LearnedIncluding the #1 brow mistake.
By Mica Ricketts
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These 7 Makeup Tips and Tricks Make You Look 10 Times Better in PhotosYour selfies will never be the same.
By Courtney Higgs
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Trust Me, These 11 Eye Shadows Look Spectacular on Dark SkinI've tried a lot.
By Nateisha Scott
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J.Lo's Makeup Artist Cringes Every Time He Sees These 5 MistakesAre you committing these cardinal makeup sins?
By Courtney Higgs
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I'm a Beauty Editor, and These Are the Best Eye Shadow Palettes I've Ever UsedTrust me—I've tried them all.
By Shannon Lawlor
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These Natural-Looking False Lashes Are the Perfect Way to Hide Patchy ExtensionsThey're good enough to convert non-falsie wearers.
By Shannon Lawlor
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Charlotte Tilbury’s Eye-Enhancing Collection Is Here, and We're ObsessedThey genuinely work.
By Shannon Lawlor
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The Fashion Set Swear By This Simple De-Puffing Massage to Help Tired EyesIt's totally revolutionary.
By Shannon Lawlor
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10 Royally Banned Beauty Trends Meghan Markle Can Wear NowSince she's stepping back from her royal duties.
By Courtney Higgs
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The Cult Product That French Girls, Celebs and Beauty Editors All Swear ByOne sells every three seconds.
By Mica Ricketts
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These Are the Exact Lashes Meghan Markle Wore on Her Wedding DayAdd to cart.
By Mica Ricketts
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Kate Moss Swears By This Free Beauty Hack to Banish Puffy EyesThis way for supermodel skin.
By Mica Ricketts
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This Is the Only Product That Actually Manages to Brighten My Dark CirclesIt’s a favourite amongst beauty editors.
By Shannon Lawlor
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Trust Me—These 8 Glitter Eye Shadows Look So ExpensiveLuxury sparkle for party season.
By Mica Ricketts
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We Try Before You Buy: 6 Colourful Eyeliners That Actually Look Good IRLTrust us—even if you're a total liner newbie.
By Mica Ricketts
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12 Makeup Removers That We Swear Give Us the Best SkinThe only formulas we touch our faces with.
By Erin Jahns
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I Swear By This Concealer When I Have the Worst Under-Eye CirclesTrust me—it disguises the biggest boxset binge.
By Mica Ricketts
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I Use This One Product on Mornings That I've Never Felt So Damn TiredTrust me—they'll disguise even the latest of nights.
By Mica Ricketts