Eye Makeup
Eye Makeup to swear by, with tips and trends all tried tested and loved by the Who What Wear team.
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This £13 Mascara Swap Is the Secret to Making Your Eye Colour Look IncredibleI'm never looking back.
By Eleanor Vousden
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We've Swatched, Swiped and Stippled—These Are the 18 Best Makeup Products AroundTrust us: we've tried the lot.
By Grace Lindsay
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"Suede Eyes" Just Might Be Winter 2026's Coolest Makeup Trend—7 Products to Get the Look at HomeLow effort, high impact.
By Brittany Davy
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I've Had Dark Circles All My Life, and These Are the Only Products That WorkTried and tested, so you don't have to.
By Shannon Lawlor
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I Took Notes: 6 Chic Ways to Wear Eyeshadow This Autumn, According to It Girls and Their MUAsFrom sepia smoky eyes to icy-matte accents.
By Alyssa Brascia
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I Think I’ve Just Discovered the Best Everyday Mascara for Short LashesNatural, smudge-free definition.
By Mica Ricketts
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I Tried Tonnes of Brown Eyeliners to Bring You the Very Best 13A beauty editor's recommendations.
By Grace Day
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This Underrated Makeup Tool Is the Secret to Longer, Lifted LashesHint: It's not mascara.
By Mica Ricketts
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I Have Hooded Eyes—a Makeup Artist Just Showed Me How to Do EyelinerSix top tips.
By Eleanor Vousden
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I've Tried Hundreds of Eyeshadows—These Are the Best for Brown EyesPalette haul pending.
By Keeks Reid
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I'm Meticulous About Brow Pencils—These Are the Only Ones That Deliver the Finest, Brow-Like StrokesMicroblading-level precision.
By Eleanor Vousden
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I'm an Expert in "No-Makeup Makeup"—These Natural-Looking Mascaras DeliverThis way for fluttery lashes.
By Grace Lindsay
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Of the 100+ Mascaras We've Tried, These 22 Are in a League of Their OwnThe best mascaras money can buy.
By Eleanor Vousden
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I've Secretly Been Testing Merit's New Mascara Ahead of Its Launch, and It Doesn't DisappointMy lashes have never looked better.
By Eleanor Vousden
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I Discovered 5 French-Girl Ways to Wear Eye Makeup This Summer, and It's All Thanks to This One ProductParisian mystique in every swipe.
By Alyssa Brascia
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Blue Eyeshadow Is Officially Back—Here's How We're Wearing It NowScroll for inspo.
By Grace Day
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An Expert Just Told Me the Best Makeup for Every Eye Shape, From Hooded to RoundWhich eye shape are you?
By Eleanor Vousden
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I've Tried Tonnes of Eyeliners, But These Specific Shades Look Best on Brown EyesThe hues that make brown eyes smoulder.
By Eleanor Vousden
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From Natural Looks to High Smoke, These Eyeshadow Palettes Are Deserving of a Spot in Your Makeup BagYou'll hit pan on every shade.
By Eleanor Vousden
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I've Tried Everything—These Are the 13 Best Under-Eye Concealers to Help Disguise Dark CirclesFinally!
By Shannon Lawlor
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Watery Eyes Ruining Your Makeup? An Ophthalmologist Just Told Me How to Stop ItBuh-bye, watery eyes.
By Eleanor Vousden
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I Could Never Make My Eye Shadow Last Until I Discovered These 6 Game-Changing ProductsNow it never budges.
By Grace Lindsay
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I'm Obsessed With Merit Beauty—Here Are My Honest Thoughts on Every ProductUnfiltered reviews, this way.
By Shannon Lawlor
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I Have Hooded Eyes—And These Are the Eye Makeup Looks That Work for MeApproved by a makeup artist.
By Eleanor Vousden
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Nothing Lifts My Stubbornly Straight Eyelashes Except for These 11 MascarasThey rival a lash lift.
By Eleanor Vousden
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This Mascara Is Like a Lash Lift and Lash Extensions Rolled Into OneEvery editor I know loves it.
By Eleanor Vousden
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Chase Infiniti’s Oscars Eyeshadow Choice Is a Masterclass in How to Make Hazel Eyes PopA winning makeup look.
By Grace Lindsay
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Victoria Beckham and Celebrity MUAs Swear By This Easy Makeup Hack for Tired EyesLike an espresso for your eyes.
By Eleanor Vousden
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Monochromatic Makeup Officially Ruled the Oscars Red Carpet—6 Looks I'm Copying ASAPA moment for matchy-matchy eyes, lips, and gowns.
By Alyssa Brascia
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Experts and Editors Agree: These Are the Best Brown Eye Shadows to Make Blue Eyes PopThe bluest of blue.
By Grace Lindsay