Eye Makeup
Eye Makeup to swear by, with tips and trends all tried tested and loved by the Who What Wear team.
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This Mascara Is Like a Lash Lift and Lash Extensions Rolled Into One
Every editor I know loves it.
By Eleanor Vousden
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Chase Infiniti’s Oscars Eyeshadow Choice Is a Masterclass in How to Make Hazel Eyes Pop
A winning makeup look.
By Grace Lindsay
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Victoria Beckham and Celebrity MUAs Swear By This Easy Makeup Hack for Tired Eyes
Like an espresso for your eyes.
By Eleanor Vousden
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Monochromatic Makeup Officially Ruled the Oscars Red Carpet—6 Looks I'm Copying ASAP
A moment for matchy-matchy eyes, lips, and gowns.
By Alyssa Brascia
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Experts and Editors Agree: These Are the Best Brown Eye Shadows to Make Blue Eyes Pop
The bluest of blue.
By Grace Lindsay
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This French Brand Produces the Rolls-Royce of Mascaras—6 Unmatched Formulas
No others come close.
By Eleanor Vousden
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I Have Very Sensitive Eyes—These Are the Only Mascaras I’ll Let Near My Lashes
Irritation, begone!
By Grace Lindsay
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Mark My Words: These 6 Makeup Trends Are Poised to Dominate 2026
You'll want to try them all.
By Eleanor Vousden
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I Swapped Black Eyeliner for Burgundy, and My Eye Makeup Has Never Looked Better
Burgundy is the new black.
By Grace Day
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I've Tried Them All—These Are the 11 Best Liquid Eyeliners for the Perfect Flick, Every Single Time
According to MUAs.
By Mica Ricketts
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I Just Tried All of L'Oréal's Best-Selling Mascaras—These Are the Ones I Would Actually Buy
Voluminous lashes for under £15? Yes, please.
By Grace Lindsay
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I Just Tested the Trending Natural-Looking Alternative to Black Mascara, and I'm Never Going Back
How had I not tried this before?
By Grace Lindsay
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Victoria Beckham Just Traded in Her Signature Eyeliner Look for This Unexpected Colour
Consider me converted.
By Eleanor Vousden
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Natural-Looking Eyeliner Is My Thing—These 11 Are the Best for "No-Makeup" Makeup
Think soft, subtle definition.
By Eleanor Vousden
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I Tried Tonnes of Brown Eyeliners to Bring You the Very Best 13
A beauty editor's recommendations.
By Grace Day
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This TikTok-Approved Mascara Trend Is Perfect for Lazy Girls—After Testing It, Here's Our Verdict
It's so underrated.
By Grace Day
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I've Tried Everything—These Are the 11 Best Under-Eye Concealers to Help Disguise Dark Circles
Finally!
By Shannon Lawlor
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Not All Waterproof Mascaras Are Created Equal, But These 11 Passed Our Test
Panda eyes? We don't know them.
By Eleanor Vousden
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Of the 100+ Mascaras We've Tried, These 21 Are in a League of Their Own
The best mascaras money can buy.
By Eleanor Vousden
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Dark Circles? Watch This £12 Colour Corrector Delete Them
Nothing else compares.
By Eleanor Vousden
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Makeup Artists Swear By These Illuminating Concealers for Glowing Skin
It's all about the glow.
By Grace Day
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This Underrated Makeup Tool Is the Secret to Longer, Lifted Lashes
Hint: It's not mascara.
By Mica Ricketts
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Struggling With Stubborn Mascara? These Eye-Makeup Removers Will Melt It Away
And won't sting sensitive eyes.
By Grace Day
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I'm Obsessed With Merit Beauty—Here Are My Honest Thoughts on Every Product
Time to see what all the fuss is about.
By Shannon Lawlor
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Okay, I've Finally Cracked the Secret to Applying Eye Shadow on Hooded Eyes—Here's What to Know
These tips have changed the game.
By Eleanor Vousden
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I Have Hooded Eyes—And These Are the Eye Makeup Looks That Work for Me
Approved by a makeup artist.
By Eleanor Vousden
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Victoria Beckham Uses This Exact Makeup Combination to Achieve *That* Signature Brown-Eye Look
Chic, elegant and totally timeless.
By Grace Lindsay
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12 Super-Effective Curling Mascaras If Your Lashes Are Stick-Straight
These formulas won't fall flat.
By Erin Jahns
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A Makeup Artist Just Told Me Her Best-Kept Secret for Covering Dark Circles
It's easier than you think.
By Grace Lindsay
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Hailey Bieber Uses This Product to Delete Dark Circles, and Now I Do Too
I can't believe the results.
By Grace Lindsay