And Now, the Classic Luxury Buys Our Editors Are Standing by This Winter
From standout coats to timeless handbags, seven editors weigh in on the most worthwhile luxury buys of winter 2026.
It’s no secret that we Who What Wear editors love to find chic buys at a more affordable price point. Of course, there are some great value, classic pieces to be found on the great British high street that will last a long time in your collection. But sometimes, when curating your forever wardrobe, you’re looking to spend a bit more on quality, luxury items that then elevate the rest of your wardrobe effortlessly. And while we do love an expensive-looking bargain, as experts in the industry, we also know a thing or two about a smart designer fashion investment.
So, as we've swiftly headed into winter. I thought I would ask my fellow editors: what’s on their luxury wish list right now, and their answers didn’t disappoint. We're talking beautifully crafted bags, cold-weather knitwear and elegant coats you'll reach for every time the temperatures drop. Pieces that they love now but will also stand by forever. One thing’s for sure, these women know how to elongate someone else’s wish list in a heartbeat—you've been warned.
Below you can see and shop their current luxury shopping picks. Not everything on our lists is wildly expensive—some are little luxuries— but rest assured, when they do come with a higher price tag, it’s on there because we believe it’s worth every penny. There are some all-time classics we’ve been lusting after for a long time, and some fresher new-in pieces that already seem just as timeless. Any one of these buys, though, feels rightly special and will add polish to your everyday wardrobes for many years to come. Keep scrolling for some luxurious shopping inspiration…
Shop Our Editors Winter Wish-List Items:
1. Remy Farrell, Fashion Editor
Shop Remy's Picks:
"If you know The Row's bags, then you know that sometimes you have to wait for the one you want. There's a gap in my wardrobe where a versatile, everyday tote should be, and the Park Tote is about to fill it."
"It's time to bundle up, and Almada brings understated refinement to cosy dressing."
"At least once a week, I find myself styling up a pair of knee-high boots. Amina Muaddi is an expert in excellent footwear, and I've long wanted a pair of the brand's iconic shoes in my collection."
2. Poppy Nash, Associate Business Director
Shop Poppy's Picks:
"Every editor I know has a Rohé jacket on their dream wish list. With a relaxed silhouette and contemporary design, it's the kind of piece I'll pull out every autumn and wear well into spring."
"The Saint Laurent Bea tote is a cult classic. I've waited months for it to restock; now it's finally back."
"You may have noticed a microtrend in knitwear right now, and it features a deep round neck with a thick ribbed neckline. Lisa Yang's Doria style launched the trend, and now I'm planning to style it up with tailoring, denim and sleek leather."
3. Florrie Alexander, Shopping Editor
Shop Florrie's Picks:
"Cosy season is here! And there's nothing else I want to bundle up in more than this brushed alpaca wool cardigan."
"I've long been a fan of Agolde's denim, and the latest style has all my attention. Bold cuffed hems, a deep indigio hue and Agolde's soft denim come together to make the standout pair of the season."
"I'm incredibly picky when it comes to shoes, but these Alaïa boots have instantly won me over. The mix of supple suede and smooth leather is eye-catching and yet completely minimalist."
4. Marina Avraam, Senior Shopping Editor
Shop Marina's Picks:
"Spacious, sleek and impossibly elegant, Bottega Veneta's Barbara tote embodies everything I want from a winter bag. It's the kind of understated investment piece that makes even the simplest outfit feel luxurious."
"We're officially in the season of "the coat is the outfit", and after seeing this Nour Hammour style all over Instagram, I'm completely convinced. I'd keep the rest of the outfit simple and understated, letting the statement print do all the heavy lifting."
"Leave it to Aeyde to create the perfect winter ankle boot. The sleek silhouette feels both timeless and modern, and I'd style them with dark indigo denim and an oversized cashmere jumper for an effortlessly polished look.
5. Natalie Munro, Fashion News Editor
Shop Natalie's Picks:
"The black croc version of the Veda jacket has been on my wish list all month, but actually, the arrival of the red calf hair version has caught my attention. My minimalist wardrobe is ready for a refresh injection, and this bold style is sure to revitalise my looks this winter."
"Now for something a little more timeless, a classic grey cardigan. As ever, DISSH brings careful construction to set its styles apart, like the tie-back detail and balloon sleeves."
"My brown loafers have been my most worn shoe over the past few months, and now I'm looking for a black pair to join them. Enter this tactile pair from Aeyde."
6. Ava Gilchrist, Fashion Writer
Shop Ava's Picks:
"The baguette bag continues to be one of my favourite silhouettes of all time, and the addition of a sleek croc finish and rich brown shade has this one firmly on my wish list."
"Bring the cosiness of a puffer jacket together with the refinement of a faux fur-trimmed coat, and you have Rotate's new cult style."
"Small details can make all the difference, and a fresh addition to my jewellery stack is exactly what I'm looking for this winter."
7. Imani-Nia Francis-Tsolaki, Junior Fashion Editor
Shop Imani-Nia Francis-Tsolakis Picks:
"Saint Laurent's Le Loafers are iconic, but I think the Bateau version might be even better."
"Whilst there's definitely a case to be made for neutral shades when investing in a luxury bag, I'm ready to go bold. This deep green shade is calling my name, and I just know its going to be much more versatile than you might think."
“For years now, I've been putting style ahead of warmth when it comes to winter dressing, but now I don't have to. This cool bomber jacket from Loewe is the perfect off-duty style to see me through the freezing winter days whilst still feeling incredibly 2026."
