H&M Just Quietly Dropped the Most Expensive-Looking Winter Staples
From sleek coats to sumptuous cashmere, H&M's premium section is a force to be reckoned with.
Every fashion editor has their own hacks when it comes to shopping the high street, whether that's which section to head to online or what design features to look for in person. Now that autumn is almost here, calling for a big wardrobe refresh, I wanted to share with you one of my most useful insider tricks that helps me to always, without fail, find the best items at H&M that encompass all the most exciting autumn trends.
First things first: The search bar is your secret to success. H&M has a lot of stuff, and filtering it all down to find the best items is key. You may have noticed the brand offers various collections, some more familiar than others—think Divided and H&M Studio. But there is also Premium Selection, a category you'll find in the drop-down menu that essentially groups all the pieces that are made in high-quality fabrics and expensive-looking silhouettes. Admittedly, the prices do usually match the elevated offering, making them a bit more expensive than your average H&M buy, but when you try these pieces, you'll see that they're always worth the extra investment.
This is where my fellow editors and I always head to first whenever we're shopping H&M online. The collections don't refresh quite as often, which reflects the more classic quality of the pieces, but when a new drop lands, you can be sure it will likely sell out quickly. And since the Premium Selection collection has some seriously beautiful pieces in it right now, I thought I'd share the items below that I've been especially impressed by.
Expect sleek coats, sumptuous knitwear and smart tailoring that will stand the test of time and ease you comfortably into the new season. It's essentially a ready-made capsule wardrobe at high-street prices. What more could you want? Scroll down to see and shop my full Premium Selection edit.
Shop My H&M Premium Selection Edit:
This v-neck wool jumper is already in my basket.
If you're looking for a cosy coat that will make any outfit look instantly polished, I've found it.
Classic jeans that you'll rewear every season.
I genuinely did a double take when I saw this expensive-looking bag.
Add a pop of red to rejuvenate your looks this season.
The cross-over collar makes this blazer a standout.
Supple suede always looks so high-end.
Throw over simple jeans and a Tee to take it to a whole new level.
There's a very 90's feel to this top.
The wrap design is so sleek.
No one will believe these boots are from the high street.
A coat that will withstand the moving trends. Invest now and wear year after year.
The drape of these wool trousers is exquisite.
I love the integrated scarf.
Pair your loafers with jeans, tailoring, skirts and so much more.
This whole look is a 10/10.
I want to cosy up in this soft cardigan immediately.
Trust me, this will sell out so fast.
The perfect light knit to layer up this season.
Layering season is upon us.
A simple knit will work hard in your wardrobe every single year.
These boots are calling my name.
This cosy knit sells out every year.
Simple yet so effective.
A jacket you'll reach for every single year.
