I don't want to jinx it, but it really feels like autumn is on the horizon, doesn't it? Yes, ok, if you live in London it is surprisingly warm out there, but now we're in the second-half of August we've edged just a bit closer to cosy evenings, golden leaves and layering. If, like me, you're already looking ahead to the autumn season (sorry summer babies!), the new-in sections of our favourite brands are starting to get the hint and offer up some new-season worthy pieces, too.
With so many choices around it's actually overwhelming to know where to begin, and it takes a great deal of research to pinpoint exactly which styles are worth adding to your wardrobe in 2024. But having scoured the new-in sections of a long list of brands, I believe my time spent scrolling will benefit you.
There are a few affordable stores that have particularly impressed me lately. Zara, H&M and Mango are teeming with pieces that are expensive-looking and chic. They're the types of investment items you can quickly get use out of this year, and for many years to come. Below are some long-lasting shopping picks that are classic enough to weave into any season, whatever the trends. Keep scrolling to see the key items I'd recommend from the hundreds and thousands that are currently available…
1. H&M
Embellished flats are going nowhere for autumn 2024.
A classic trench coat will never be a bad investment.
This gives off such a Parisian vibe.
I honestly did a double take when I saw the price of this bag.
Barrel jeans are going to be big again this season.
I love this entire look.
Leopard print can look so elegant when you pick the right pieces.
2. Zara
Wear with dresses, skirts, trousers and jeans.
The boho fashion trend has my full attention right now, and I honestly never clicked 'checkout' fast enough than when I saw this blouse.
Roomy enough for all your essentials.
The perfect kitten heel.
Silky trousers like this look so chic with tonal knitwear in autumn.
Such as this wool and cashmere style.
I suspect we will see leather minis dominate over the next few months.
3. Mango
Statement boots that still feel timeless.
Just wow.
A denim skirt works all year round.
These are such a great price and promise to be a capsule wardrobe staple for years to come.
This entire look screams September dressing.
So so chic.
Country jackets are having a huge moment right now.
This story was originally published at an earlier date and has since been updated.
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