I don't want to jinx it, but it really feels like spring is on the horizon, doesn't it? Yes, ok, it's still grey and rainy out there, but now we're in March we've edged just a bit closer to these chilly wet days being but a distant memory. If, like me, you're already looking ahead to warmer and brighter days, the new-in sections of our favourite brands are starting to get the hint and offer up some new-season worthy pieces, too.
With so many choices around it's actually overwhelming to know where to begin, and it takes a great deal of research to pinpoint exactly which styles are worth adding to your wardrobe in 2024. But having scoured the new-in sections of a long list of brands, I believe my time spent scrolling will benefit you.
There are a few affordable stores that have particularly impressed me lately. Zara, H&M and Mango are teeming with pieces that are expensive-looking and chic. They're the types of investment items you can quickly get use out of this year, and for many years to come. Below are some long-lasting shopping picks that are classic enough to weave into any season, whatever the trends. Keep scrolling to see the key items I'd recommend from the hundreds and thousands that are currently available…
This story was originally published at an earlier date and has since been updated.
Remy Farrell is a London-based shopping editor with nearly 10 years of editorial experience covering fashion, beauty and lifestyle. After graduating with a journalism degree and working on the editorial and fashion teams for titles such as Grazia, Elle, Cosmopolitan and British Vogue, she moved into the luxury e-commerce sector, working as fashion assistant at TheOutnet.com styling for the social media channels and helping to develop the collections for the in-house brand Iris & Ink. After expanding an assisting and styling portfolio that includes shooting talent such as Gigi Hadid, Victoria Beckham and Miquita Oliver, she also branched out into beauty, creating tried-and-tested reviews and diverse beauty content.
In her role as shopping editor at Who What Wear, Remy is interested in discovering new and exciting brands to share with the Who What Wear readership and particularly loves uncovering hidden gems at affordable prices to make shopping accessible to everyone.
Born and raised in Sheffield, Yorkshire, Remy moved to London in 2014 and lives in the Docklands with her partner and pug Billie.
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