H&M
The latest and greatest from H&M, compiled reviewed and walk-through-ed by our editors.
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19 New-In Anti-Trend Items From H&M That Have My 57-Year-Old Mum and I Hooked
We're both in love.
By Poppy Nash
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The 9 Most Expensive-Looking Pieces on the High Street This Week
The best affordable buys, according to a fashion editor.
By Emily Dawes
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H&M Just Dropped the Most Expensive-Looking Minimalist Edit
Well done—I want it all.
By Emily Dawes
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I'm a Perfume Snob, But These High-Street Fragrances Smell So Expensive
It takes a lot to impress me. These scents do.
By Eleanor Vousden
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15 Zara, H&M and Mango Items That Are Classic, Chic and Premium-Looking
True wardrobe heroes.
By Remy Farrell
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21 New-In Pieces From COS, Mango and H&M That You'll Mistake for Designer
Yes, really.
By Poppy Nash
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5 Elegant and Joy-Inducing Shades H&M Is Backing for Summer
Timeless and classy shades.
By Florrie Alexander
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This H&M Linen Shirt Has Hundreds of 5-Star Reviews, and Mine Is One of Them
And it's under £30.
By Emily Dawes
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If You Thought These New H&M Buys Were Designer, I Wouldn't Blame You
Expensive-looking staples this way.
By Emily Dawes
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I Just Assembled 5 Expensive-Looking Summer Outfits Entirely From H&M
You're welcome.
By Bébhinn Campbell
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15 Pretty H&M, & Other Stories and Arket Buys That Will Work Hard in Your Summer Wardrobe
I'm sold.
By Emily Dawes
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I'm Convinced That These 11 H&M Items Will Sell Out by August
I'm talking 99.99% sure.
By Eliza Huber
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No Doubt About It—These Are the 15 Best Buys at COS, Arket and H&M Right Now
Expensive-looking heroes this way.
By Florrie Alexander
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Designer-Passing and So Chic—The Under £25 Shoes I Plan to Wear All Summer
H&M does it again.
By Florrie Alexander
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23 Fresh Summer Buys That Landed At Reformation, Mango and H&M This Week
Summer styling ahead.
By Florrie Alexander
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No Doubt About It—These Are the 28 Best Buys at H&M Right Now
A top-tier edit.
By Maxine Eggenberger
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I'm in the Mood for Something New Yet Timeless—These H&M and Zara Buys Are It
Peek at an editor's wish list.
By Maxine Eggenberger
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I've Never Regretted Buying H&M's Expensive-Looking Linen—It's Just Too Good
So many influencers agree.
By Emily Dawes
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30 Chic Linen Buys From Arket, Stories and H&M to Elevate Your Summer Outfits
Your warm-weather wardrobe heroes.
By Emily Dawes
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I Tried On H&M's Easy Yet Sophisticated Linen Shorts—3 Ways I'll Wear Them This Summer
The high-street hero does it again.
By Florrie Alexander
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I'm a Perfume Snob Who Just Tried H&M's New Fragrances—Here's What I Thought
Would the high-street scents compare to my luxury favourites?
By Grace Lindsay
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Well Done, H&M—I Want Everything From Your New Summer Drop
Minimalists, this one's for you.
By Maxine Eggenberger
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I've Tried on So Many Pairs of Linen Trousers, But I Always Come Back to My H&M Ones
A true summer hero.
By Florrie Alexander
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I Looked Through Thousands of H&M Dresses to Find the 5 Best Styles for 2024
You're so welcome.
By Maxine Eggenberger
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I've Got Expensive Taste, But This £7 Tank Top Is My Most-Worn Wardrobe Staple
It has so many five-star reviews.
By Emily Dawes
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The Secret Is Out: This Is How Fashion Editors Find the Most Expensive-Looking Buys at H&M
Insider tips.
By Emily Dawes
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Mark My Words: This Non–Skinny Jean Trend Will Make a Big Comeback This Year
Wear this jeans trend with flare!
By Charly Suggett
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I Just Tried On So Many High-Street Spring Shoes—These 6 Are the Ones That Matter
They'll elevate all your outfits.
By Remy Farrell
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I Love to Shop, But I'd Skip Every New Trend in Honour of These 5 Chic Basics
Editor favourites.
By Bobby Schuessler
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I Tried on So Many Pairs of Jeans From H&M, COS and Arket—Only 6 Styles Stood Out
From someone who lives in jeans.
By Florrie Alexander