
Brittany Davy
As WWW UK’s editorial assistant, Brittany focuses on creating compelling fashion and beauty content for site. She supports the fashion team on shoots and with styling, and works closely with the Managing Editor on recurring columns and franchises. With a particular passion for fragrance—and a personal collection to match—she has a passion for all things fashion, beauty and lifestyle related.
Prior to Who What Wear, Brittany worked as the Shopping Assistant at Reach Plc and across a number of print and digital publications, including OK!, Notebook, S Mag and The Mirror. In this role, she was responsible for creating on-site beauty and fashion content, compiling shopping grids and campaigns for the print magazine and filmed and edited weekly video content for the brand’s social media account.
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I Want to Smell Like I’ve Just Stepped Out of the Shower—9 Soapy Perfumes I Swear By
Pared-back perfection.
By Brittany Davy
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I Thought These '90s Accessory Trends Were Over, But Turns Out They're Making a Comeback for 2025
It's throwback season.
By Jess Kelham-Hohler
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I Have Designer-Level Taste in Bags, But This It Style Looks Expensive at Any Price Point
There's something for every budget.
By Brittany Davy
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I Live in Skirts Come April—8 Anti-Trend Styles I'm Favouring Over Jeans Right Now
Skirt season is upon us!
By Brittany Davy
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I've Worked It Out—This is the Anti-Trend Top Fashion People Always Wear With Jeans, Shorts and Trousers
It's so elegant.
By Brittany Davy
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I Just Tried the Makeup Brand for Makeup Haters—These 9 Products Deserve Medals
Natural radiance in a bottle.
By Brittany Davy
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5 Pedicure Colours That Fit This Month's Weather Agenda Perfectly
It's officially sandal season.
By Brittany Davy
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I've Found It—The Pretty Summer Trend Stylish People in Paris and London Always Rely On
The Middletons are big fans.
By Emma Spedding
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Forget Adidas and New Balance for a Sec—I'm Buying These High-Street Trainers While They're In Stock
Get them while they're hot!
By Brittany Davy
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Just In: The Very European Spring Jacket Trend Everyone's Clicking on at Zara, M&S and Prada
The data speaks for itself.
By Brittany Davy
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It's True: You Only Need 9 Pieces for a Complete Spring Capsule Wardrobe
And you probably already own them.
By Maxine Eggenberger
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I Usually Don't Like Floral Perfumes, But These 18 Have Changed My Mind
Florals for spring? Groundbreaking.
By Shannon Lawlor
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I've Worked It Out—These Are the 7 Colour Combinations French Women Wear to Look Elegant
I'm inspired.
By Brittany Davy
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I Had to Queue to Get My Hands on Arket's New Waisted Blazer in Store—Here's Why It's So Good
Hint: It's extremely flattering.
By Brittany Davy
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White French Tips Are Classic, But This Pretty Colour Looks Just as Elegant for Spring
Fresh and fun.
By Brittany Davy