Take Notes From Jenna Ortega—This "Dated" Makeup Trend Is Poised to Dominate Fall 2025
I'm dying to re-create it.


Jenna Ortega has been a beacon of cool since springing into the mainstream as Wednesday Addams on the eponymous Netflix series. Last night, ahead of the second season's release (tonight, BTW!), Ortega stepped onto the red carpet at the New York City fan screening wearing a leather-and-lace Ann Demeulemeester gown, per her stylist Enrique Melendez's Instagram story—a gothic, cool girl theme she's been keeping on this premiere sprint thus far. What captured my eye the most was the lead's rockstar-chic, Y2K-inspired makeup that included two millennial beauty trends in a very 2025, Charli XCX way.
Fully rimmed eyeliner and cool-toned concealer lips may have been the norm in 2006, but fashion people have been slowly tapping back into early aughts grunge all year long, giving this seemingly dated look the It-girl upgrade by the likes of Julia Fox, Billie Eilish, and now Ortega. Paired with the star's tousled raven-brown tresses, this nostalgic party girl look instantly earned a spot in my fall beauty playbook and made me start looking for ways to re-create it on my own.
Ortega's makeup artist, Lilly Keys, kept the star's lids simple to complement her bleached brows, letting the dimension come from her sultrily smoked-out eyeliner. The complexion was kept similarly pared back: a sculpting bronze across her prominent cheekbones and toward the inner corners of her brow bones. Keys pulled everything together with a cool-toned, nude-pink lip that feels like the perfect substitute for warm, summery pink pouts. In fact, the whole look is exactly how I'd like to do my makeup this fall, so I'm adding the items below to my cart to re-create it as the weather inevitably starts to turn.
Shop Jenna Ortega's Dated Fall Look
Ortega's eye makeup is the undeniable star of this look, and I can't help but think how perfect this Chanel eye shadow compact would be for a re-creation. Complete with cool-toned brown, gray, and taupe shadows; one light base shadow; and a metallic silvery white, this palette has every shade you'll need to imitate the moody depth of the Wednesday star's eyes.
Simply dust the ivory base over the entire eyelid and blend the taupe and brown shadows into the inner and outer corners of the eyes, sweeping the color high up onto the brow bones. For that pop of shimmer, apply the metallic shadow with the pad of your fingertip to the center of your eyelids.
Eyeliner plays a major role in this vampy creation, so I'd choose Victoria Beckham Beauty's Satin Kajal Liner to get a smooth swipe of color that's easy to smoke and smudge. Senior beauty editor Jamie Schneider once lauded this creamy liner for its forgiving formula that's easy to blend, should you accidentally skew your line—making it "easy to fashion impeccable eye looks," she writes. The classic Black will give you a look truest to Ortega's form, but I think the shimmer-flecked Night Flash would be a welcome addition to any evening fall makeup look.
I've waxed poetic about this e.l.f. Cosmetics SPF-boosted skin tint because of its protective formula, glowy finish, and pore-blurring qualities. While I normally would opt for a regular foundation with a heavily glammed eye, Ortega's minimally made-up skin is inspiring me to reach for this low-maintenance base instead.
The formula is nourishing and keeps my skin feeling hydrated for 10 hours—its sheer formula striking the perfect balance between pore-blurring coverage and natural radiance. Plus, this natural-skin detail makes this rockstar-appropriate eye even cooler. It's like you woke up like this.
Mario Dedivanovic, celebrity makeup artist and founder of Makeup by Mario, chose this cool-pink lip liner himself when picking out his favorite lip combo for Who What Wear. The gray-pink shade makes it easy to sculpt the lips and makes them look fuller and more defined, which makes an ultralight center (your concealer lipstick will go there) look even more believable.
To finish Ortega's dusty-pink pout, you'll want to steer clear of sticky lip glosses. This look calls for a velvety lipstick finish—one with the very faintest hint of shine and a formula that hydrates the lips for long hours of wear. MAC's Silky Matte Lipstick in Acting Natural is just that, offering 12 hours of rich, pigmented wear and eight hours of moisture. You can dab a bit on the center of the lips to add dimension or go full millennial mode by swiping the product across your lips for a true concealer lip. The choice is yours.
There's more where this came from. Shop even more fall-ready makeup products inspired by Ortega's vampy red carpet look ahead of the Wednesday season 2 premiere this evening.

Alyssa Brascia is an associate beauty editor at Who What Wear. She is based in New York City and has nearly three years of industry experience, with rivers of content spanning from multigenerational lipstick reviews to celebrity fashion roundups. Brascia graduated with a BS in apparel, merchandising, and design from Iowa State University and went on to serve as a staff shopping writer at People.com for more than 2.5 years. Her earlier work can be found at InStyle, Travel + Leisure, Shape, and more. Brascia has personally tested more than a thousand beauty products, so if she’s not swatching a new eye shadow palette, she’s busy styling a chic outfit for a menial errand (because anywhere can be a runway if you believe hard enough).