Winter's 8 Biggest Makeup Trends, According to Celebrity Makeup Artists


As someone who possesses very little skill when it comes to makeup application, I must admit that I have a somewhat unhealthy obsession with the art. I could watch people applying their makeup for hours on end and frantically save every beautiful makeup look that comes my way on Instagram. And this is never truer than when it comes to winter.

Winter makeup trends make me go weak at the knees. Despite the fact that my makeup skills are basic at best and that my day-to-day look involves bare skin and maybe a lashing of mascara if I’m feeling someway special, I couldn’t be more in awe of the super-pretty makeup looks that flood social media over winter. With parties in abundance and our social lives fluttering, winter is when makeup trends really get the chance to come into their own. I’m talking about heavy eyes, bitten lips, dewy glow and high-impact blush.

And while I typically have to rule out being able to re-create any sort of glam winter makeup look on my own face (I don’t work well with glitter, high pigment or, well, anything that requires an iota of skill to apply), rumour has it that this winter’s makeup trends are surprisingly easy to mimic. And that gets me excited. To lift the lid on what makeup trends are set to rule this winter, I reached out to some of the biggest makeup artists out there. Keep scrolling to discover the eight winter makeup trends they predict will be big news this season.


Yes, berry lips might be considered a classic when it comes to winter makeup trends, but it’s a fail-safe trend. "A bold berry lip is my go-to for winter. I love pairing a matte colour with luminous, fresh and dewy skin,” reveals Patrick Ta, makeup artist to Gigi Hadid. 

And this year, opting for a berry lip doesn’t have to be high-maintenance or bold. "Paired with a cosy jumper and natural eyes, berry lips can look effortless and chic. This winter, a soft-focus approach gives the classic look a modern twist,” says Nars lead artist Rachel Hardie. To get a long-lasting, low-maintenance look, apply a matte or liquid formula to the centre of the lips and blur out by patting it with your finger.


Every expert I spoke to about winter 2021 makeup trends had something to say about unexpected pops of colour. Whether you want to keep your face muted and add a bright, poppy shade to your lips, amp up your usual eye look with something colourful or reach for a bright statement blush, now is the time to dip your toe into colour.

"Swap out a classic black eyeliner for a fun, bold colour to accent your winter look. Try a jewel tone for a statement look,” says Anthony H. Nguyen, KVD Beauty Global Veritas Artistry ambassador and makeup artist to Adele.


There’s no doubt that cream products have reigned supreme this year, and the winter is when they work their hardest because they help boost radiance and glow. "Cream products are a staple in my kit. Whether it’s a cream blush, eye shadow or contour, they’re my favourite to use on clients to create natural and luminous looks,” says Ta.

And the best bit is cream products couldn’t be easier to use. "Creamy textures have been all the rage because they are so easy to blend and look effortless, too,” says Nguyen.


For many seasons now, we have been championing a minimal approach to lashes. Falsies and mascara are out, and bare, natural-looking lashes have led the way. However, now that winter is here, it’s time to dig out that mascara once more. "Bottom lashes are set to be big, too. We always love a Twiggy lash moment. You can try false lashes or use mascara to comb lashes together in a small cluster,” advises Nguyen.


While we’re all busy spending a bit of extra time on our eyes and lips, the good news is that bare skin is totally on-trend this winter. "Natural skin has made a comeback. Freckles and natural skin texture are finally being celebrated. We want skin that looks like skin. The key is to create radiance that looks like it comes from within,” says Hardie.

And Ta agrees. "I’m all about natural, luminous and radiant skin lately. It’s about enhancing my client’s skin—not covering it up,” he says. Swap out your full-coverage foundation for a glow-boosting tinted moisturiser, and finish off with a dusting of subtle highlight along the tops of the cheekbones and on the Cupid’s bow for a natural-looking finish.


Okay, graphic eyes are a little more high-maintenance than some of the other makeup trends around this winter, but if you’ve got the skills to do it, now is the time. "Although sometimes intimidating to execute, a graphic eye is always one of my go-tos when a client want a super-glam or smoky-eye look,” says Ta.

And yes, while a graphic eye can look great when created artistically with shadows (particularly winter-appropriate shimmers and jewel tones), it can be as simple as adding some liner in a new way. "Graphic eyes don’t have to be complicated. You can add simple strokes with a liner to create fine lines,” says Nguyen.


The thing I love the most about makeup trends this winter is that less is more. Rather than agonising over which lipstick shade to pair with your eye shadow, the key trend is to keep your statement selective.

"It is all about a single focus. If you are amping up the eyes, play down the lip or leave it bare. When lips are the emphasis, pare back on the eyes. It is a modern approach to makeup that keeps things looking clean and fresh, even with a bold statement,” says Hardie.


We have already established that natural-looking makeup is leading the way this winter, and the art of hidden liner is a trick that makeup artists have used for years to help achieve such a look. "To enhance your natural features, there are a few techniques to help you feel your most confident self. Tightlining is a great way to wear minimal makeup and enhance your eyes,” says Hardie.

The technique involves using a liner to intensify your lash line by running the pencil underneath and between lashes. It makes lashes look so full and thick that mascara isn’t necessary if you don’t fancy it.

Next up, Take Note—These Are the 6 Makeup Rules French Women Swear By

Freelance Beauty Editor

Shannon Lawlor is a renowned beauty journalist and has contributed to Who What Wear’s beauty content since 2020. As a leading beauty editor, expert and brand consultant, she has over eight years of experience working for some of the industry’s most esteemed titles, including Who What Wear (of course), Glamour UK, Stylist, Refinery29 and Fabulous. Having also worked behind the scenes with some of the industry’s biggest brands and retailers, Shannon has a unique insight into what people really want from their beauty routines. Understanding that beauty lovers seek honest, open and responsible advice, she has it made her mission to demystify the intimidating world of beauty, taking a no-frills approach to the most relatable topics. While Shannon is the first to admit she doesn’t hold the answer to every beauty question out there, she is dedicated to sharing her expert insights in a bid to help. As a self-proclaimed lazy girl, Shannon has an affinity for easy-to-use, foolproof beauty products and has made it her mission to scope out the best of the best. When she’s not working, Shannon is likely soaking in the bath or giving no-holds-barred beauty reviews on Instagram from her bathroom floor.