These Are the 17 Products Makeup Artists Swear By

Don’t get me wrong. I love makeup. But recently, I have felt a little wronged by so many of the brands that I swear by. You see, as a beauty editor, it can be really easy to get lost in the results of a product without taking into account the price of it. Recently, I stumbled across an old favourite foundation, so I hooked it back out and started wearing it again.

I started receiving compliments on my Zoom calls and FaceTime chats with friends and recommending the base to anyone who would listen. It wasn’t until a close girlfriend texted me the following that I realised something needed to be done: "Why have you just spent 10 minutes selling me on a foundation that costs £60? I just went to buy it, and I feel wronged. I was expecting it to be £8.”


(Image credit: @EMMAHOAREAU)

And truthfully, I felt a bit annoyed at the price tag too. There’s absolutely no doubt about it: £60 for a makeup product is obscene money. And sure, if you have the money to spend, I think a lot of the pricier products are worth it, but shouldn’t great makeup be accessible to everyone? The truth is there are so many amazing makeup products out there that have high-end results without a high-end price tag. 

So in a bid to give fabulous affordable makeup the shout-out that it deserves, I reached out to some of the best makeup artists in the business to get their opinion on the best affordable options out there. Keep scrolling to discover the affordable makeup products they swear by.

Emily Wood, @emilywoodmakeup


Hannah Martin, @hannahmartinmakeup



Mira Parmar, @miramakeup


(Image credit: @MIRAMAKEUP)

Caroline Barnes, @carolinebarnesmakeup



Celia Burton, @celiaburtonmakeup



Cher Webb, @cherwebbmakeup


(Image credit: @CHERWEBBMAKEUP)

Next up, only some luxury makeup brands are worth the splurge—18 you won't regret.

Freelance Beauty Editor

Shannon Lawlor is a renowned beauty journalist and has contributed to Who What Wear’s beauty content since 2020. As a leading beauty editor, expert and brand consultant, she has over eight years of experience working for some of the industry’s most esteemed titles, including Who What Wear (of course), Glamour UK, Stylist, Refinery29 and Fabulous. Having also worked behind the scenes with some of the industry’s biggest brands and retailers, Shannon has a unique insight into what people really want from their beauty routines. Understanding that beauty lovers seek honest, open and responsible advice, she has it made her mission to demystify the intimidating world of beauty, taking a no-frills approach to the most relatable topics. While Shannon is the first to admit she doesn’t hold the answer to every beauty question out there, she is dedicated to sharing her expert insights in a bid to help. As a self-proclaimed lazy girl, Shannon has an affinity for easy-to-use, foolproof beauty products and has made it her mission to scope out the best of the best. When she’s not working, Shannon is likely soaking in the bath or giving no-holds-barred beauty reviews on Instagram from her bathroom floor.