eye shadow
Eye Shadow products to swear by, with tips and trends all tried tested and loved by the Who What Wear team.
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Rihanna Just Confirmed the Spring Beauty Trend I’ve Been Forecasting for MonthsCalled it.
By Jamie Schneider
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My FYP Has Been Looking Especially Frosty: The 10 Makeup Must-Haves Leading the Charge in 2026Consider me obsessed.
By Maya Thomas
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Monochromatic Makeup Officially Ruled the Oscars Red Carpet—6 Looks I'm Copying ASAPA moment for matchy-matchy eyes, lips, and gowns.
By Alyssa Brascia
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WWW Editors Could Write a Book on Oscars Beauty—5 Ways We'd Personally Glam Our Favorite 2026 NomsStarring Teyana Taylor, Jessie Buckley, Emma Stone, and more.
By Alyssa Brascia
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Spring's Hottest Makeup Trends Evoke Fresh Air, Sun, and a Bit of Sweat—7 Looks to Have on Your RadarPredicted to sweep within weeks.
By Alyssa Brascia
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10 Eye Shadow Palettes That Pop on Dark Skin Tones, Per Editors and ExpertsThese pigmented picks won't let you down.
By Sabrina Talbert
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New Year, New Beauty Lineup: I Sent These 16 Exciting Sephora Launches Straight to the Group ChatFrom vacay-ready scents to a city-proof setting spray.
By Kaitlyn McLintock
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We've Tested Merit's Best-Selling Makeup Products for 4 Years—These Are the 13 Not to Be Missed*The* It-girl beauty brand.
By Alyssa Brascia
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I Wore a Full Face of Dior Holiday Makeup—These Are the Products I Recommend Buying Before They're GoneJust like magic.
By Jamie Schneider
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I Have Hooded Eyes, and These Are the Eye Makeup Looks That Work for MeApproved by a makeup artist.
By Eleanor Vousden
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Kiss Your Primer Goodbye—These 8 Cream Eye Shadows Are All You Need for 5-Minute Makeup That LastsIMO, they're massively underrated.
By Shawna Hudson
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I've Never Been a Colored-Eye-Shadow Girl, But This Futuristic Launch Changed MeI'm stunned.
By Shawna Hudson
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My Most Complimented Eye Shadow Palette Has a New Edition, and It's Bound to Sell OutIt's probably going to break the internet.
By Shawna Hudson
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Makeup Artists Compliment My Makeup Whenever I Wear This Underrated ProductYou'll never guess what it is.
By Erin Jahns
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Merit’s New Cream Eye Shadow Is Giving Unbothered ‘90s Supermodel—I Could Not Be More ObsessedAllow me to explain.
By Jamie Schneider
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From Chocolate to Royal Blue to Burgundy—8 Unexpected Eye Shadows That Make Brown Eyes PopAbsolutely breathtaking.
By Alyssa Brascia
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Byredo's New Eye Shadow Palette Is the Makeup Equivalent of the Iconic Bibliothèque ScentIt's a "library of color."
By Kaitlyn McLintock
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When I Want My Blue Eyes to Look Piercing and Bright, I Reach for These 12 Eye ShadowsTested, reviewed, and backed by celebrity makeup artists.
By Erin Jahns
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I'm Dreaming of a Vampy Girl Fall: The 11 Makeup Products I Can't Wait to WearThe best staples of the season, full stop.
By Jamie Schneider
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A Celeb Makeup Artist Broke Down the Best Way to Apply Eye Shadow (Plus What Not to Do)Class is in session.
By Maya Thomas
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Do Eye Shadow Primers Really Do Anything? My Before-and-After Photos Say It AllDefinitely a yes.
By Shawna Hudson
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My Eye Shadow Stick Obsession Runs Deep, But Nothing Compares to This Crease-Resistant FavePlus, more options for mature and dry skin.
By Alyssa Brascia
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From Twiggy to Diana Ross, These Are the 15 Most Iconic '60s Makeup LooksThey will never go out of style.
By Kaitlyn McLintock
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Award Season Is Over, and the Stats Are In—Celebs Requested *These* Makeup Looks the MostWe chatted with some of Hollywood's most in-demand celebrity makeup artists.
By Alyssa Brascia
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Suddenly, This "Glum" Hue Is 2025's Hottest Makeup Trend—Doechii and Julia Fox Are ProofForget what you know about pastels for spring.
By Alyssa Brascia
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This Anti-Neutral Eye Shadow Is Set to Dominate Spring 2025—Sabrina Carpenter Says SoShop the trend from $7.
By Alyssa Brascia
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This Iconic Mid-2000s Eye Shadow Is Going Viral (Again)—Here's Why It Should Be in Your Makeup BagI've been using it for 12 years.
By Kaitlyn McLintock
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I'm Officially Copying Sabrina Carpenter's Fairy Dust Eye Shadow All Winter LongIt's easier to achieve than you think.
By Jamie Schneider
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The Eye Shadow Apocalypse Is Officially Over—Maximalist Eyes Are Taking Over in 2025Bye, '90s minimalism.
By Jamie Schneider
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OMG—Urban Decay's Legendary Naked Palette Is Back (at Least for Now)This is not a drill.
By Jamie Schneider