H&M
The latest and greatest from H&M, compiled reviewed and walk-through-ed by our editors.
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My Friend Asked Me to Update Her 2026 Wardrobe on a Budget—8 Chic Zara, COS and H&M Pieces I Chose
It’s practically a hobby at this point.
By Marina Avraam
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If Your Aesthetic Is Designer But Your Budget Is H&M, These 24 New Arrivals Will Deliver Luxe Vibes
Shop everything from rich fabrics and textures to lovely, well-constructed pieces.
By Chichi Offor
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H&M Is My Favourite Place to Shop for Expensive-Looking Knitwear—These 17 Pieces Prove Why
Cue cosy season!
By Eliza Huber
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I'm Convinced That Zara, COS and H&M Make the Cosiest Cashmere—These Elegant Pieces Prove It
A touch of luxury.
By Florrie Alexander
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I Tried On H&M’s Most Expensive-Looking Coats—7 Timeless Styles I Can’t Stop Thinking About
You wouldn't think they were high street.
By Sophie Robyn Watson
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H&M’s New-In Section Is Full of Rich-Looking, Anti-Trend Pieces—15 Chic Styles Worth Seeing
Timeless, elegant, cosy.
By Marina Avraam
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H&M Just Quietly Launched Its Black Friday Sale—9 Elegant Pieces That Will Sell Out by the Weekend
There's 20% off everything right now.
By Florrie Alexander
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I Want an Elegant and Expensive-Looking Winter Capsule—These H&M and Zara Buys Are It
Bring on the cold weather.
By Brittany Davy
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I'm Looking For Expensive-Looking Winter Buys—21 H&M, Zara and Mango Pieces You Need to See
These are so good.
By Florrie Alexander
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It's Official: H&M’s Cashmere Jumper Is the Chic Winter Staple I’ll Be Wearing Until Spring
Winter layering done right.
By Marina Avraam
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It's Officially Freezing—9 Zara, H&M and Massimo Dutti Puffer Coats That Are Warm and Chic
Heavy-duty.
By Marina Avraam
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H&M's Chic Mohair Jumper Stopped Me in My Tracks—It Won't Stay in Stock for Long
Layer up.
By Florrie Alexander
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Every Chic Item From Zara, COS and H&M I’m Adding to My Basket Ahead of Black Friday
The ultimate sale It list.
By Marina Avraam
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I Want a Chic French Winter Wardrobe—9 Zara, M&S and COS Buys I’ve Been Quietly Collecting
Elegant finds only.
By Marina Avraam
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My Friend Gave Me a Strict Budget to Give Her Wardrobe a Chic Update—8 Zara, COS and H&M Buys I Chose
From elevated coats to chic knits.
By Florrie Alexander
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It's Official: This Chic, Minimalist H&M Jumper Is Raking in the 5-Star Reviews
Cosy dressing never looked so good.
By Poppy Nash
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My Friend Texted Me for H&M Recs—11 Elevated Winter Styles I Immediately Sent Her
One of each, please.
By Marina Avraam
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I Searched Through Thousands of High-Street Coats—These 16 Are the Most Expensive-Looking
There's something for everyone.
By Emily Dawes
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I Was Convinced My Friend's H&M Jumper Was Designer, so I Bought It in Three Colours
And it's under £65.
By Marina Avraam
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I’ve Worn H&M for Years, But This New-In Section Is the Chicest Yet—11 Timeless Pieces I Want Now
My winter capsule wardrobe is complete.
By Marina Avraam
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Out Of Nearly 500 H&M Coats, I Predict These 3 Designer-Looking Styles Will Sell Out By November
Well done, H&M.
By Harriet Davey
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It's Winter at H&M—These 8 Trends Are the Key to Looking Expensive This Season
They won't stick around for long.
By Florrie Alexander
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H&M's Elegant Wool Coats Sell Out Every Year—7 Styles That'll Be Gone by November
Blink and you'll miss them.
By Emily Dawes
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Fashion Insiders Love This Expensive-Looking Sell-Out Jacket From H&M—Now, It's Back in Stock
The only jacket I need.
By Imani-Nia Francis-Tsolaki
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These Are the 6 Most-Pinned Outfits on Pinterest Right Now—I Just Re-Created Them at Zara, H&M and COS
I've done the hard work for you.
By Imani-Nia Francis-Tsolaki
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I Spent All Afternoon Trying H&M's Chicest Knitwear—These 9 Pieces Look Deceptively Expensive
I'm in jumper heaven.
By Marina Avraam
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I've Been a Stylist for Over 10 Years, and I Swear By H&M's Affordable Cashmere
If you know, you know.
By Emily Dawes
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I Just Built an Expensive-Looking Capsule Wardrobe at Zara, H&M and COS—I've Outdone Myself
So elegant, if I do say so myself.
By Marina Avraam
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Mark My Words—H&M's Argyle Jumper Will Be Autumn's Next Viral Hit
And it's It-girl approved.
By Marina Avraam
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H&M Is Already in Autumn Mode and so Am I—These 6 Pieces Won't Wait Around
I bet they'll be sold out soon.
By Marina Avraam