It’s Officially Dress Season—15 Elegant Zara and H&M Dresses That Nail Summer’s Prettiest Trend
Pretty, breathable and endlessly elegant, embroidered dresses are the chic answer to surviving summer in style.
We're currently in the midst of our second heatwave, which means I've reached the point in summer where I want exactly one thing from my wardrobe: an easy dress. The kind that looks polished with minimal effort, feels comfortable in soaring temperatures and requires little more than a pair of sandals and a great bag. This year, the dress trend ticking every box? Embroidered dresses—and Zara and H&M are leading the charge.
There's something about embroidery that instantly elevates a dress. Whether it's delicate eyelet detailing, intricate cutwork or broderie anglaise panels, these subtle details bring texture, interest and a touch of romance to even the simplest silhouette. They feel feminine without being overly sweet and add that expensive-looking quality fashion people are always searching for in summer.
The beauty of the trend lies in its versatility. This season, embroidered details can be found on everything from breezy minis and easy daytime midis to dramatic floor-skimming maxis. Whilst white remains the perennial favourite, I'm also seeing beautiful navy, butter yellow, soft pink and rich red iterations that feel equally timeless. Effortless, elegant and surprisingly practical in hot weather, embroidered dresses are quickly becoming the chic woman's answer to summer dressing.
Keep scrolling to shop the best embroidered dresses from Zara and H&M.
Shop The Best Embroidered Dresses From Zara and H&M

Marina Avraam is Senior Shopping Editor at Who What Wear UK, where she expertly navigates Zara, H&M, Toteme and Net-a-Porter (to name but a few) on a daily basis to unearth the most worthwhile pieces, while valiantly resisting the urge to add every single one to her basket. At Who What Wear, Marina is committed to curating a shopping experience that feels both aspirational and intentional, guiding readers to items—both affordable and investment—that will genuinely benefit their wardrobes.