H&M Is My Secret for Affordable Cashmere—9 Expensive-Looking Knits I’d Buy This Winter
From 100% cashmere staples to sumptuous wool blends, H&M’s premium-feeling knitwear proves you don’t need to spend a fortune on great cashmere.
As a seasoned Shopping Editor, it might surprise you to hear that some of the most cherished—and most frequently worn—jumpers in my wardrobe are from H&M. But when it comes to knitwear, the high-street stalwart consistently punches well above its price point. Its cashmere and wool pieces have long been some of my favourites on the high street, combining premium-feeling fabrics with considered silhouettes and, crucially, prices that make investing in cashmere feel considerably more attainable.
And there’s plenty to choose from. Alongside 100% cashmere staples, you’ll find sumptuous wool-and-cashmere blends, weightier winter jumpers, fine knits designed for layering and elegant cardigans that look far more expensive than their price tags suggest. One particular standout is the brand’s weighty wool-and-cashmere jumper, complete with a ribbed neckline and cuffs and relaxed dropped shoulders. It returns season after season and, without fail, proves incredibly popular.
So, if you’ve previously associated cashmere with eye-watering prices, H&M is an excellent place to start. Keep scrolling to shop my edit of the best H&M cashmere jumpers of 2026.
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Marina Avraam is Senior Shopping Editor at Who What Wear UK, where she expertly navigates Zara, H&M, Toteme and Net-a-Porter (to name but a few) on a daily basis to unearth the most worthwhile pieces, while valiantly resisting the urge to add every single one to her basket. At Who What Wear, Marina is committed to curating a shopping experience that feels both aspirational and intentional, guiding readers to items—both affordable and investment—that will genuinely benefit their wardrobes.