If you've been daydreaming about your autumn wardrobe since July, you're not alone. Layering season is slowly creeping up on us, and if there's one piece with the power to transform an entire outfit, it's a great autumn jacket. Luckily, three high-street brands are particularly good at them right now: Zara, H&M and COS.
Between them, they've covered practically every jacket trend worth knowing about this season. There are timeless cropped trenches and elegant scarf coats for the minimalists, alongside more directional styles for anyone looking to make a statement. Cobalt-blue coats are bringing some much-needed colour to the usual autumn palette, funnel-neck jackets are back for another season, and bubble-hem silhouettes offer a fresh update to classic outerwear.
Whether you're looking for the kind of timeless jacket you'll pull out year after year or want to invest in one of autumn's biggest trends, Zara, H&M and COS have made a very convincing case for shopping on the high street this season.
Latest Videos FromWho What Wear
Keep scrolling to shop the best autumn jackets from Zara, H&M and COS below.
The Best Zara, H&M and COS Autumn Jackets 2026
H&M
Wool-Blend Scarf Collar Jacket
From the scarf detail to the rich brown hue, everything about this jacket is incredibly expensive-looking.
ZARA
Zw Collection Nylon Jacket
Technical jackets are no longer reserved for rainy walks, and this Zara option is decidedly chic.
COS
Boiled-Wool Uniform Jacket
If you're looking for an alternative to a blazer, consider the uniform jacket.
H&M
Oversized Utility Jacket
Barn and utility jackets have become bona fide fashion staples, and this oversized iteration gets the proportions just right.
ZARA
Open Knit Jacket
Somewhere between a cardigan and jacket, this is exactly the kind of clever transitional layer that comes into its own in September.
H&M
Wool-Blend Funnel-Collar Jacket
Funnel-neck jackets aren't going anywhere, and this dark-brown wool-blend version feels particularly sophisticated.
COS
Sculpted Wool-Blend Zip-Up Jacket
Minimal, architectural and quietly luxurious, this is the perfect autumn jacket.
ZARA
High Collar Checked Puffer Jacket
Checks are one of my favourite ways to make practical outerwear feel more considered.
ZARA
Leather Effect Belted Jacket
The ultimate cool-girl jacket.
ZARA
Faux Suede Belted Jacket
The rich chocolate-brown faux suede makes this look far more expensive than its price tag suggests.
H&M
Twill Blouson Jacket
Blouson jackets are everywhere right now, and khaki only makes this one feel more current.
H&M
Oversized Nylon Jacket
The chicest technical jackets are all about balancing sporty fabric with polished proportions.
COS
Leather Funnel-Neck Bomber Jacket
If you're going to invest in one jacket this autumn, this is a serious contender.
ZARA
Faux Suede Jacket With Belt
The rich aubergine hue is everything.
H&M
Bubble-Hem Jacket
The bubble hem is a small detail that completely transforms this otherwise minimal jacket.
ZARA
Belted Peplum Jacket
The sculpted peplum shape makes this feel incredibly elevated.
COS
Boiled Wool-Blend Bomber Jacket
A bomber rendered in charcoal wool feels infinitely more polished than its sporty counterpart.
ZARA
Cropped Faux Suede Jacket
The cropped proportions give classic faux suede a fresher feel for autumn.
H&M
Short Trench Coat
A cropped trench is one of the smartest transitional investments you can make.
COS
Nylon Funnel-Neck Jacket
COS's funnel-neck jackets have become something of an autumn signature, selling out every single year.
ZARA
High Neck Padded Jacket
The high neckline makes this feel especially current.
COS
Oversized Cropped Double-Faced Wool Jacket
This is COS doing what COS does best: taking a simple wardrobe staple and making it look exceptionally expensive.
ZARA
Technical Fabric Button-Up Jacket
The red jacket trend is here to stay, as proven by this almost sold out Zara style.
COS
Double-Faced Wool Uniform Jacket
Navy is quietly becoming one of autumn's chicest neutrals, and this clean-cut wool jacket makes a convincing case for swapping out black.
ZARA
Z1975 Contrast-Topstitch Denim Jacket
Denim jackets are having something of a renaissance, and the contrast stitching makes this one feel particularly fresh.
Marina Avraam is Senior Shopping Editor at Who What Wear UK, where she expertly navigates Zara, H&M, Toteme and Net-a-Porter (to name but a few) on a daily basis to unearth the most worthwhile pieces, while valiantly resisting the urge to add every single one to her basket. At Who What Wear, Marina is committed to curating a shopping experience that feels both aspirational and intentional, guiding readers to items—both affordable and investment—that will genuinely benefit their wardrobes.