Fashion People Will Live In These 9 Specific Jeans Trends This Winter

"How can you not wear jeans?" This was easily the most common question I was asked in the early years of my career when—yes, you guessed it—I did not wear jeans. Looking back, I put it down to having never really having found the perfect pair. This was a time during which skinny jeans reigned and before straight-leg styles were as commonplace as they are now (if you can believe it!). Fast-forward eight years or so, and now I live in jeans; I'd say six out of the seven days in the week, you'll find me wearing a pair, and I'm always on the lookout for new ways to get my denim fix. 


(Image credit: @modedamour)

That's the beauty of the jeans world as it is now; there are just so many options to choose from. Some might say even too many. Between classic pairs such as Levi's 501s and Re/Done's Stove Pipe jeans to the arguably more polarising styles that have resurged thanks to the enduring Y2K aesthetic—here's looking at you, low-risers—the denim market has never been quite so booming or, depending on how you look at it, daunting. 

You'll have found yourself here via two avenues: 1) the headline piqued your interest as you scrolled social media/Apple News or 2) you googled "jeans trends 2023." I know many of you will have done so by way of the latter, so you'll be please to know I'm here to do just that: show you the best and most noteworthy jeans trends of 2023. From pairs that began trending last year that are still major contenders to the styles that feel brand-new and fresh, scroll on for my list of the nine jeans trends that are set to dominate the next six months at least. 

1. Puddle


(Image credit: @smythsisters)

Style Notes: Puddle hemlines were one of the biggest trouser trends for last year—now, they're taking over the 2023 jeans scene. 

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2. Barrel-Leg


(Image credit: @louisahatt)

Style Notes: Although straight-leg jeans will never go out of style, if you're looking for a subtle way to make your denim feel more current, the barrel-leg silhouette will help you do just that. 

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3. Flare


(Image credit: @dawn.tan)

Style Notes: Flares were a predominant feature on the autumn/winter runways, but their influence on jeans is now being truly felt. I'm also into the idea of a white pair. 

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4. Cargo


(Image credit: @taniceelizabeth)

Style Notes: Cargoes are another vital trend offshoot from the Y2K aesthetic; right now, I'm seeing more denim iterations than ever. 

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5. Ombré


(Image credit: @spicy.mayo)

Style Notes: You'll notice that brightly coloured or fun printed jeans haven't yet started to crop up (watch this space), but ombré? It's very much a thing. 

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6. Split-Hem 


(Image credit: @dinahansen)

Style Notes: Split-hem leggings have hit their popularity peak, so it makes sense that jeans are now boasting the detail, too. 

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7. Two-Tone


(Image credit: @the_oluwaseun)

Style Notes: While some might look at this denim trend and think "patchwork," the linear contrast panels feel significantly more polished. It's important to make the difference clear. 

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8. Wide-Leg


(Image credit: @brooklynngallagher)

Style Notes: If you invested in a pair of trending wide-leg jeans last year, rest assured this is no flash-in-the-pan buy; wide-leg denim is here to stay for 2023. 

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9. Faded Grey


(Image credit: @y.a.t.r.i)

Style Notes: Black jeans are never a bad investment, but light-wash grey pairs certainly feel fresher as we head into a new season.

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This story was published at an earlier time and has since been updated.

Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.

Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.

Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.