Move Over, French Bob—It's All About the Italian Bob This Summer

The Italians know how to do many, many things very, very well. Gelato, aperitivo, luxury leather goods—I could go on. And I don't know if it's because I'm currently plotting my next escape to Italy, but there is certainly an Italian feeling in the air—or hair, I should say. And it's starting to trickle into salons, too.

The bob hairstyle has remained a constant in the hairdressing world. The style is not so much of a hair trend, but a timeless cut we see morph over time. For so long, we've seen the French bob haircut dominate in salons. It's a timeless look that manages to be simple yet effortlessly stylish on just about every hair type. After all, who doesn't want a slice of that Parisian style? However, there's undoubtedly been a shift towards longer and bouncier bobs. Enter the Italian bob.

The Italian bob trend has been building momentum for a little while. However, I really only took full notice of it after rewatching The White Lotus's Lucia Greco (played by Simona Tabasco). When I first spotted her bouncy, voluminous bob in the second season, I've never been so close to taking scissors to my long hair. But what exactly is the Italian bob, and how is it different from other bob hair trends?

What Is the Italian Bob?

"The Italian bob is a longer, bouncier, sensual and more versatile cut—that 'more is more' styling gives old Hollywood glamour," says Hollie Rose Clarke, hairstylist and expert-in-residence at Dryby.

"We've seen a move away from the sleek Parisian bob to a longer, layered and more playful Italian bob," says Clarke, who predicts that this longer, more textured bob will be one of the biggest haircut trends in 2026. "The Italian bob is becoming a big hit as it can be worn up or down, so it doesn't leave you feeling like hair up isn't an option, which is very rare for a short hairstyle," she adds.

How Is the Italian Bob Different from the French Bob?

"What sets this apart from the Parisian bob that has been a huge trend for quite some years now is the length," says Clarke. "The length of a French-girl bob is often on the shorter side around your jawbone, with very effortlessly undetectable surface layers for that very Parisian 'I woke up like this' cool-girl finish. The Italian bob is longer with more movement, a soft, playful, voluminous finish, and when it comes to styling, more is more."

How Easy Is It to Style the Italian Bob?

Rest assured, this can be a low-maintenance haircut, but it looks incredible when styled. "You can have lazy hair days and tie it up, but this style really comes into its own when blow-dried or set with heated rollers," she says.

What Should You Ask Your Stylist For?

So if we're thinking of going for the Italian bob, what should we be asking our hairstylists for in the salon? "The Italian bob grazes the base of the neck with a thick base line, but its internal layers and texture are what give this cut that va-va-voom," says Clarke. "The cut can be flipped from side to side, giving a slightly different feel to the look with each swoosh."

Which Hair Types Does an Italian Bob Suit?

No matter your hair type, the Italian bob can work for everyone. "The Italian bob as a cut would work on all textures, and the cut isn't such that it has to be styled every day," says Clarke. However, she has some pointers on how best to style the Italian bob.

"This cut gives you more versatility when styling and adding movement," says Clarke. "It's the perfect noncommittal bob for someone who doesn't want to be stuck wearing the hairstyle one way or lose too much length. The longer length gives you the ability to pull it up in a claw clip, chic French twist, chignon or ponytail, which cannot be said for most shorter styles," she says.

Italian Bob Haircut Inspiration

Diana Silvers' polished Italian bob looks amazing with tucked-under ends and voluminous lengths.

The Italian bob perfectly complements naturally curly hair.

The blunt cut is great against a detailed neckline.

Mousse is your best friend if you want to re-create the old-Hollywood glamour of this bouncy Italian bob.

A glossy finish takes this trend to the next level.

Although it can be an ultra-glam cut, Hailey Bieber proves that the Italian bob is wonderfully laid-back too. We're obsessed with her side-swept take on the style.

An Italian cut plays so beautifully with textured hair, highlighting natural curls, body and bounce, as Laura Harrier proves.

If you love the vibe of the Italian bob, but aren't quite ready to go for a chop, then why not try a longer length like Emily Ratajkowski? Technically a lob, this shoulder-skimming style is so beautiful.

Chic, sharp and timeless, Hailee Steinfeld's take on the trend might be blunt in cut, but the tousled waves mean this Italian bob retains that soft, romantic feel.

Part '90s bedhead bob, part Italian elegance, Meredith Duxbury's bright blonde style is seriously cool.

Penelope Cruz's hairstylist Dimitris Giannetos coined this slightly longer, tousled style the "weekend bob"— a laid-back take on the classic Italian cut.

Shop Styling Products for the Italian Bob

"The easiest way to style this look would be with a Dyson Airwrap for that playful, soft, glamour finish," says Clarke. She also recommends using a hair mousse, such as Color Wow's Xtra Large Bombshell Volumizer, for volume and hold. To finish the look, she advises using Living Proof's Full Dry Volume & Texture Spray. "This is one of my go-to dressing sprays for maximising volume," says Clarke.