Wait, Did Hailey Bieber Just Dye Her Hair Cowboy Copper?

The copper hair trend is back, but this year, it's had a rebrand. Say hello to "cowboy copper" hair. Thanks to TikTok, this hair colour is set to be everywhere this season, with the hashtag #cowboycopperhair racking up a cool 4.7 million views and counting. Now, even Hailey Bieber has added a subtle copper tone to her brunette lengths, and we couldn't be more excited to try this seasonal switch on our hair.

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(Image credit: @haileybieber)

If you're not yet familiar with this autumn hair trend, then you've come to the right place, as I spoke to Emma Vickery, creative director at Percy & Reed, to get all the information you could ever need and more. 

Not only that, but I asked Vickery exactly how to make this colour work for each of us, as we know that when it comes to beauty and hair trends, it's not a one-size-fits-all approach. In fact, sometimes these TikTok terms can feel quite exclusionary, but here at Who What Wear UK, we're all about making beauty fun and accessible for everyone. So, if you want to give the cowboy copper hair trend a go, keep on scrolling…

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(Image credit: @emrata)

What Is the Cowboy Copper Hair Trend?

First things first, what on earth is "cowboy" copper? "This hair colour is the fusion of leather tones [hence, 'cowboy'] with classic redhead shades," explains Vickery. "Coined 'cowboy copper', this shade delves slightly deeper into brunette undertones whilst being infused with the richness of deep copper accents. This stands in contrast to the conventional golden hues, resembling a harmonious blend of brunette and redhead aesthetics."

How to Make The Trend Work for Your Skin Tone:

Does cowboy copper work for everyone? For those with darker skin tones, Vickery says that this colour trend is a highly complementary option. "Its subdued vibrancy embraces a luscious, buttery caramel tone, steering clear of orange or peach hues, resulting in a captivating effect on deeper skin tones," she says. 

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(Image credit: @nnennaechem)

I love how these lighter, caramel colours that frame the face shine in the sunlight.

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(Image credit: @laurennicolefk)

This hair has a glossy finish that helps to bring out the brunette and copper tones.

"If you have olive skin, you'll find a sweet spot with richer, golden-red caramel tones," says Vickery. This color is reminiscent of an auburn shade. 

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(Image credit: @anaasmood)

Auburn-coloured hair can look so good with pink, orange and red tones in your clothes and accessories.

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(Image credit: @cassiskovic)

Have you ever seen such an incredible head of hair? The blend of golden-red and caramel tones is just beautiful.

Vickery says that individuals with fairer skin tones are better suited to a more classic copper shade. "This variation harmonizes with their complexion, brightening light-colored eyes while giving a radiant glow to the skin."

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(Image credit: @anthonyholguin)

This is classic copper hair at its finest.

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(Image credit: @anthonyholguin)

You can really tell that this hair colour has been tailored to the client, as it suits her skin tone perfectly.

Products to Care For Your Cowboy Copper Hair:

Next, Trust Me—These 6 Autumn Hair Trends Are About to Take Off

Junior Beauty Editor

Grace Lindsay is the junior beauty editor at Who What Wear UK. At the age of 18 she decided to train as a makeup artist before going on to study english and media at Goldsmiths University. It was during that time that she explored her love for journalism by interning at a small beauty start-up based in Shoreditch. Since then, she has worked at a number of publications including Marie Claire and Hello!, where her love for all things beauty continued to grow. 


As Who What Wear UK's junior beauty editor, she covers everything from the latest hair trends to the stand-out makeup products of the season.