Erin Jahns
Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor.
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The Best Nail Products of 2026For nail minimalists and maximalists alike.
By Erin Jahns
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The Best Skincare Products of 2026Twenty-seven all-star formulas to discover and shop.
By Erin Jahns
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The Who What Wear 100 Beauty Awards 2026Welcome to our annual awards featuring the best beauty products across every category.
By Erin Jahns
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Camila Mendes Just Set the Bar for Smoldering Summer Glam—Here's the Behind-the-Scenes BreakdownStraight from her hairstylist and makeup artist.
By Erin Jahns
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The Wolf Cut Is So Back—11 Shaggy, Structured, and Forever-Cool Versions to Try in 2026Rocker-chic.
By Alyssa Brascia
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"Ethereal, Intelligent, and Quietly Sensual": The BTS Breakdown of Maude Apatow's Stunning May Beauty LooksStraight from her hairstylist and makeup artist.
By Erin Jahns
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The Secret Drugstore Blushes That Rival 10 High-End FavoritesAffordable and stunning.
By Erin Jahns
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I Usually Cringe at Powder Foundations, But These Soft-Blurring Formulas Left Me SpeechlessAirbrushed skin coming right up.
By Alyssa Brascia
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10 Sephora Items I Recommend With a 100% Satisfaction Guarantee—If You Don't Own Them, You're Missing OutEach one is under $60.
By Erin Jahns
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From '90s-Era Winona to Toulouse-Lautrec's Iconic Artwork—Carey Mulligan's April Beauty Inspiration Is EverythingEvery behind-the-scenes beauty detail from her makeup artist and hairstylist.
By Erin Jahns
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Beauty Download: Victoria PedrettiEvery glamorous detail from our cover shoot.
By Erin Jahns
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I Can't Stop Screenshotting Madison Beer's Hair and Makeup—Every BTS Detail From Our Cover ShootHer makeup artist and hairstylist sound off.
By Erin Jahns
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These 12 Affordable Foundations Are Just as Good as Their Expensive CounterpartsAll under £20.
By Erin Jahns
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We've Tested Dozens of Hair Dryer Brushes—These 7 Actually Deliver Better-Than-Salon ResultsHair goals.
By Erin Jahns
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7 Strangers Complimented Me at Airports Last Month—30 Style and Beauty Items I Hold ResponsibleLow effort, high impact.
By Erin Jahns