
Erin Jahns
Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor.
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It's a Fact: These Are the Most Timeless OPI Nail Colors Ever Made (You're Welcome)They never get old.
By Erin Jahns
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77 Tubes Later, We're Declaring These 9 Mascaras the Best We've Ever UsedClick here for the top mascara in every category.
By Erin Jahns
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I Have an Eye for the Best Luxury Beauty Products—Here's What's at the Top of My ListFrom fragrance to makeup.
By Erin Jahns
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Every Beauty Detail Behind Demi Lovato's Ethereal November Cover ShootStraight from her hairstylist and makeup artist.
By Erin Jahns
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We Have Celeb Facialists on Speed Dial—These Are the Retinol Serums They LoveThe best nonprescription formulas are ahead.
By Erin Jahns
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According to Editors and Derms, These $20-and-Under Face Masks Might Rival a $200 FacialGlowing skin ahead.
By Alyssa Brascia
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Essie Revealed Its 20 Best-Selling Nail Colors of All Time—#1 Is Chic, Elegant, and IconicAny guesses?
By Erin Jahns
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Stubborn Acne, Begone! These 12 Spot Treatments Actually Work, Per Editors and DermsCreams, gels, and patches we swear by.
By Maya Thomas
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Makeup Artists Compliment My Makeup Whenever I Wear This Underrated ProductYou'll never guess what it is.
By Erin Jahns
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Editors and Stylists Agree: This Might Be the Best Haircare Brand of All TimeAnd these are the most in-demand products.
By Grace Lindsay
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Makeup Artists Say This Product Tricks Your Skin Into Looking Years YoungerAny guesses?
By Erin Jahns
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12 Super-Effective Curling Mascaras If Your Lashes Are Stick-StraightThese formulas won't fall flat.
By Erin Jahns
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I'm a Beauty Director Who Had *Extremely* Damaged Hair—16 Products That Work MiraclesMagic, bottled.
By Erin Jahns
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I Was Blonde for 30 Years—These Are the Only Purple Shampoos and Conditioners I RecommendI have some experience.
By Erin Jahns
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I'm in My 30s But Have Self-Tanned Since My Teens—7 Drugstore Formulas I Swear ByI consider myself a connoisseur, TBH.
By Erin Jahns