Erin Jahns
Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.
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I'm Picky, But I've Repurchased These On-Sale Beauty Gems 5 Times and Counting
Here are the products I can't get enough of.
By Erin Jahns
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Celebrity Makeup Artists Always Use These 9 Blushes on Clients With Darker Skin
Plus, all of their best game-changing blush tips.
By Erin Jahns
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77 Tubes Later, We're Declaring These 10 Mascaras the Best We've Ever Used
Click here for the top mascara in every category.
By Erin Jahns
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15 Drugstore Foundations Makeup Artists and Beauty Editors Obsess Over
They're just as good as their more expensive counterparts.
By Erin Jahns
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Tweezers Can Make or Break Your Brow Routine—These 10 Eclipse All Others
Trust us.
By Erin Jahns
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This Is the Best-Selling Mascara on Amazon, and It's Only $5
You've probably never heard of it.
By Erin Jahns
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I Exclusively Use These 13 Gel Nail Polish Brands For Salon-Level Manis at Home
Save your money.
By Erin Jahns
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Going Red Changed My Brain Chemistry—Why It's the Best Thing I've Ever Done
Plus, essential tips straight from my colorist.
By Erin Jahns
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I'm a Beauty Director—14 Random (But Necessary) Things I Always Pick Up at Ulta
Without fail.
By Erin Jahns
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15 Oil-Free Sunscreens That Feel Like Air and Won't Clog Your Pores
Oily and acne-prone peeps, this one is for you.
By Erin Jahns
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I Was Blonde for 30 Years—The Only Purple Shampoos and Conditioners I Recommend
I have some experience.
By Erin Jahns
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These 14 Bronzers Fake a Post-Vacation Glow for $13 or Less
Plus, they're top-rated.
By Erin Jahns
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It's a Fact: These Best-Selling Nail Colors Look Better on Your Toes
Here are the exact polishes to use.
By Erin Jahns
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I Tested Dossier's Under-$55 Dupes for Le Labo, Chanel, and More—These Impressed
You're about to save hundreds.
By Erin Jahns
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"You Smell So Good" Compliments Are Directly Correlated to This Kind of Perfume
Take a sniff.
By Erin Jahns
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This Pre-Shampoo Hair Treatment Essentially Spun My Straw-Like Hair Into Gold
It also happens to smell incredible.
By Erin Jahns
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I Needed Beauty Inspo, so I Asked a Supermodel for Her Secret Shopping List
Causal, I know.
By Erin Jahns
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To the Last Drop: 155 Empties Later, These Are the 36 We'll Restock in 2024
Here's what we couldn't get enough of.
By Erin Jahns
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The Under-$13 Lip Plumpers I Always Recommend to Friends Who Don't Want Filler
They're effective as hell.
By Erin Jahns
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Whether You're in Your 30s or 70s, These 12 Face Washes Do the Absolute Most
A derm and a facialist say so.
By Erin Jahns
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According to Reviews, These Are the Best Body Creams to Help Firm and Tighten
They also deliver a super-potent glow.
By Erin Jahns
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This Popular Cream Smoothed My Neck and Chest Lines in 4 Weeks—See My Results
Now I understand why it's the #1 selling neck cream.
By Erin Jahns
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If You Want the Perfect Shade of Light-Brown Hair, Screenshot These
Ready your thumbs.
By Erin Jahns
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I Spent 2 Days Sifting Through Cyber Monday Beauty Sales—These Have My Attention
Trust me.
By Erin Jahns
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It's Official: These Are the Most Covetable Supergoop! Sunscreens Ever Created
Eight formulas shoppers can't get enough of.
By Erin Jahns