Erin Jahns
Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.
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I Just Texted Everyone I Know Because SkinCeuticals' C E Ferulic Is on Sale
This is not a drill.
By Erin Jahns
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5 Haircuts That Will Trick People Into Thinking You Have 3 Times More Hair
According to four celebrity hairstylists.
By Erin Jahns
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I Had an Uncensored Beauty Chat With Tan France, and Warning: It Got Juicy
Yep, we went there.
By Erin Jahns
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The Wolf Cut Is on Track to Be 2022's Defining Haircut—5 Tips for Doing It Right
Obviously, I went to the experts.
By Erin Jahns
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I've Been Bleaching My Hair for 18 Years—Here's How I Still Have Hair on My Head
I'm honestly surprised.
By Erin Jahns
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Do You Burn More Calories on Your Period? We Asked the Experts
Inquiring minds want to know.
By Erin Jahns
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I'm a 29-Year-Old Beauty Director—21 Items on My Wish List I Know You'll Love
From Sephora to Violet Grey.
By Erin Jahns
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My Friends Say They Never Had Great Brows Until I Turned Them On to This Product
You won't find anything else in their makeup bags.
By Erin Jahns
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Every Viral Beauty Product You've Eyed This Year Is Temporarily Cheap on Amazon
Get 'em while they're hot.
By Erin Jahns
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38 Black-Owned Skincare, Hair, Fragrance and Makeup Brands We Love
And the all-star formulas from each.
By Erin Jahns
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FYI: Skin Pros Love This Natural, Fountain-of-Youth Alternative to Retinol
It boosts collagen and reduces wrinkles and inflammation.
By Erin Jahns
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I Just Saved $215 on 19 of My Most-Wanted Beauty Picks at Nordstrom—You Can Too
For a few days at least.
By Erin Jahns
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My Fave Nordstrom Beauty Gems Are on Sale for a Few Days Only—Here's What to Buy
I did a double take.
By Erin Jahns
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I'm a Beauty Editor—Meet 18 Beauty Staples I Always Rebuy *Before* I Run Out
Because nothing else can compare.
By Erin Jahns
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These 9 Nail Colour Trends Will Be the Most Popular in 2022
"Soft and warm" will be the name of the game.
By Erin Jahns
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I Tried This New Beauty Supplement for 30 Days and It Replaced My Makeup Routine
Meet Moon Juice SuperBeauty.
By Erin Jahns
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I Never Thought I'd Love Organic Makeup—Until I Found These 10 Products
Consider this the ultimate organic makeup capsule.
By Erin Jahns
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From Sleep to Digestion: How to Use Tea to Solve (Almost) Everything
Go ahead, sip away.
By Erin Jahns
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People Say My Blue Eyes Are My Best Feature—10 Eye Shadows That Make Them Pop
I went straight to celebrity makeup artists for tips.
By Erin Jahns
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Supergoop! Is Having an Epic Sale (Now's the Smartest Time to Stock Up)
Your winter sun protection just got so much cheaper.
By Erin Jahns
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Stay Calm: All of Supergoop!'s Iconic Sunscreens Are 20% Off Right Now
Your sun-drenched weekend plans are calling…
By Erin Jahns
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Marble Nail Designs Are *Still* Trending—32 Need-to-Screenshot Looks I'm Loving
Bring these to the salon.
By Erin Jahns
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I'll Be Haunted Until Everyone I Know Owns One of These 2 Cult Perfumes
As a fragrance-loving beauty editor, I'm obsessed.
By Erin Jahns
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According to OPI HQ, These Are the Most-Wanted Nail Polish Colors for Fall
A mix of new and old favorites.
By Erin Jahns
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The Benefits of a Morning Workout, According to 3 Editors Who Tried It
It was an adjustment, to say the least.
By Erin Jahns