Erin Jahns
Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.
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If You're Not Adding Nail Polish to Your Zara Cart, You're Missing Out—10 to Try
The colors you shouldn't check out without.
By Erin Jahns
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True Story: I Cleared My Skin in Three Days Thanks to This LED Face Mask
I always assumed it was just hype, but…
By Erin Jahns
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These Drinks Work Like Magic on Painful, Annoying Bloating
Go ahead and give them a sip.
By Erin Jahns
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Brianne Howey Just Told Me All of Her Best Beauty Tips and Product Must-Haves
Just in time for Ginny & Georgia's second season.
By Erin Jahns
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From the Foundation She Loves to a $4 Lip—Alex Cooper Is a Low-Key Beauty Savant
Read our Unfiltered chat.
By Erin Jahns
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My Friends Told Me Their GOAT Beauty Products—I'm Obsessed With Their Answers
One all-star made two appearances.
By Erin Jahns
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My Mom Wanted to Reverse-Age Her Hair—Here's What Celeb Stylists Prescribed Her
Here's to fuller, shinier strands.
By Erin Jahns
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A Whole Dang Year: 62 Beauty Products We Used to the Very Last Drop
The formulas we couldn't live without in 2022.
By Erin Jahns
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I Asked a Celeb Hairstylist How to Make My Hair Grow Faster—Here's What He Said
His tips are so easy.
By Erin Jahns
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7 People Asked for My Number the First Time I Wore This New Perfume Out
I kid you not.
By Erin Jahns
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My Mum Is 73 and Loves Expensive Skincare—Here's Her Review of The Ordinary
She tried six best-selling products for a week.
By Erin Jahns
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Tom Daley Is Rimmel's First Global Male Ambassador, and His Tips Are Pure Gold
Read our Unfiltered interview.
By Erin Jahns
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10 Affordable Drugstore Hair Sprays Celebrity Stylists Actually Use and Love
You heard it here first.
By Erin Jahns
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These Are the Best Vitamins for Concentration, According to Experts
Because you're better than an afternoon slump.
By Erin Jahns
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I Asked a Makeup Artist, Facialist, and Derm to Shop on Amazon—See Their Carts
This is good.
By Erin Jahns
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We Scout Beauty Products for a Living—These Are the Best Black Friday Deals
(And Cyber Monday.)
By Erin Jahns
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The "Dated" Product Old Hollywood Loved for Flawless Skin Is Making a Comeback
In fact, it might be one of the oldest beauty products of all time.
By Erin Jahns
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I Have Champagne Taste But Won't Spend More Than $26 on These 6 Beauty Items
Here's what I tell people to save on.
By Erin Jahns
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I Tried 8 French Makeup Products That Constantly Sell Out—and Now I Know Why
Color me obsessed.
By Erin Jahns
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My Friends Asked Me to Find a Cheaper Version of Everything on My Beauty Vanity
Challenge accepted.
By Erin Jahns
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I Get So Many DMs About Sephora's Holiday Savings Event—Here's What to Buy First
You only have a few more days left to shop!
By Erin Jahns
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Brit Girls Love This French Hairstyle—6 Expert Tips on How to Get It Right
Straight from an A-list hairstylist.
By Erin Jahns
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My Friends Say They Never Had Great Brows Until I Turned Them On to This Product
You won't find anything else in their makeup bags.
By Erin Jahns
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35 Bang-for-Your-Buck Beauty Items to Try in 2022, According to Editors
Well, we officially need everything.
By Erin Jahns
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25 Beauty Finds We're Losing It Over—Including a Skin Tint You Can 100% Sleep In
April faves coming in hot.
By Erin Jahns