Erin Jahns
Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.
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I'm a Beauty Director and Rely On These 36 Sephora Gems Each Time I Do My Makeup
Sephora's Savings Event is *still* on.
By Erin Jahns
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I Love Expensive Skincare, But Only When It Works—These 18 Brands Are Worth It
Beauty editors choose their favorites.
By Erin Jahns
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Tinx on Her Non-Extreme Approach to Wellness and Absolute Favorite Products
*Adds everything to cart.*
By Erin Jahns
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Shopping the Sephora Savings Event Is My Sport of Choice—Here's My Haul
As someone who tests everything.
By Erin Jahns
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I'm a Master Esthetician—17 Products That Should Be Staples in Your Routine
Including the cleanser I'd marry… if I could.
By Erin Jahns
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Dark Circles, Where? These 18 Concealers Are Like Autocorrect for Under-Eyes
Brighten up.
By Erin Jahns
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According to Reviews, These Hair Dryer Brushes Deliver Better-Than-Salon Results
The internet has spoken.
By Erin Jahns
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Supergoop! Promo Codes
Shop with our best 8 verified Supergoop! promo codes to save on the latest skincare and makeup essentials today.
By Erin Jahns
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Makeup Artists Say These 8 Tightening Face Creams Are Injection-Level Effective
Plus, they're sharing their best application tips.
By Erin Jahns
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And Now, the 17 Most Popular Designer Perfumes of All Time
Do you own one of these?
By Erin Jahns
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These Falsies Are So Good You'll Forget How Much You Miss Your Lash Extensions
Our top picks for every vibe.
By Erin Jahns
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These 15 Shampoos and Conditioners Will Help Stop Breakage in Its Tracks
My holy grail plus 14 others.
By Erin Jahns
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An Ode to the First Perfumes We Ever Wore (and If We'd Still Wear Them Today)
Well, this was fun.
By Erin Jahns
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So, Chocolate Perfumes Are Trending—12 I'd Actually Wear
Subtle perfection.
By Erin Jahns
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30 Holy-Grail Concealers Makeup Artists Always Use to Camouflage Signs of Aging
Um, I'm obsessed with these.
By Erin Jahns