Erin Jahns
Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.
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14 Actually Effective Products for Hair Growth, According to Amazon Reviews
If you're looking for longer hair, try these ASAP.
By Erin Jahns
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I'm a Beauty Director—20 Staple Products My Friends and I Used Most This Summer
Oh, and they're on sale.
By Erin Jahns
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The All-Time Best Waterproof Mascaras, According to Makeup Artists and Reviews
Smudging? No chance.
By Erin Jahns
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9 Tinted-Moisturizer Dupes With Better Reviews Than Their Expensive Counterparts
We're shocked, TBH.
By Erin Jahns
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And Now, the 20 Best-Selling OPI Nail Colors of All Time—That You Can Still Buy
They never get old.
By Erin Jahns
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Fact: No Other Perfumes Are More Popular or Sell Faster Than These 18
The fragrances that fly off the shelves at four top retailers.
By Erin Jahns
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The Secret Drugstore Blushes That Rival 10 High-End Favorites
They're $15 and under.
By Erin Jahns
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Your Routine Is Only as Good as Its Worst Ingredient—so I Created Drunk Elephant
Click for Tiffany Masterson's lineup of nonnegotiables.
By Erin Jahns
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Nordstrom's Anniversary Sale Is On—18 Beauty Steals to Grab Before Everyone Else
Going, going…
By Erin Jahns
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The Natural, Luxurious Perfume of Our Dreams Didn't Exist, so We Created It
Meet the founders of Eauso Vert, your newest eco-conscious fragrance obsession.
By Erin Jahns
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These Cult-Loved Amazon Beauty Finds Exceed Their Hype and Are Currently on Sale
There's no time to waste.
By Erin Jahns
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I Spent 3 Hours Shopping Nordstrom's Fragrance Section—15 I'd Buy Instantly
I did the hard part for you. You're welcome.
By Erin Jahns
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10 Niche Perfumes That A) Smell Illegally Good and B) No One Else Is Wearing
Yet.
By Erin Jahns
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Any Time Someone Compliments My Lips, It's Because of This Lipstick Equation
(And a certain iconic brand.)
By Erin Jahns
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I'm a Plastic Surgeon, and Undetectable Results Are My Forte—10 Products I Love
The everyday beauty items I never get sick of.
By Erin Jahns
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23 Fall Fragrances You'll Want to Wear All Year Round
Prepare for compliments.
By Erin Jahns
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Everyone in Paris Smells So Good, and This $26 Scent on Amazon Is Responsible
A multitasking face, body, and hair oil that smells divine.
By Erin Jahns
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Amazon Reviewers Say These $28-and-Under Serums Seriously Improved Their Skin
Thank us later.
By Erin Jahns
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As Someone Who's Had Lashes Extensions, These 10 Mascaras Are *Almost* as Good
I speak the truth.
By Erin Jahns
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13 Sweatproof Foundations If Your Face Wants to Melt Into a Puddle Right Now
Just us?
By Erin Jahns
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I've Self-Tanned Since Middle School, and I Swear By These 8 Drugstore Formulas
I consider myself a connoisseur, TBH.
By Erin Jahns
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The 13 Foundations Celebrity Makeup Artists Always Use on Women Over 40
There are a few unanimous favorites.
By Erin Jahns
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The Best Summer Perfume to Try Based on the Cult Classic You Love the Most
Screenshot this.
By Erin Jahns
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5 Years After Its Launch, I've Convinced Over 700 People to Buy This $18 Mascara
I'm not joking…
By Erin Jahns
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I'm a Beauty Editor With a Knack for Faking Super-Thick Hair—Here's How
People always assume I have extensions, but I don't.
By Erin Jahns