Erin Jahns
Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.
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These 15 Shampoos and Conditioners Will Help Stop Breakage in Its Tracks
My holy grail plus 14 others.
By Erin Jahns
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An Ode to the First Perfumes We Ever Wore (and If We'd Still Wear Them Today)
Well, this was fun.
By Erin Jahns
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So, Chocolate Perfumes Are Trending—12 I'd Actually Wear
Subtle perfection.
By Erin Jahns
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30 Holy-Grail Concealers Makeup Artists Always Use to Camouflage Signs of Aging
Um, I'm obsessed with these.
By Erin Jahns
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Gifting the Perfect Fragrance Is Practically an Art—These 24 Sets Make It Easy
Something for everyone.
By Erin Jahns
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All of the Most Expensive-Smelling Perfumes Have This Important Note in Common
Here are our top 12 picks.
By Erin Jahns
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I've Found These 18 Beauty Essentials Weirdly Enhance My Outfit—Let Me Explain
The compliments don't lie.
By Erin Jahns
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The Art of Smelling Good
Our State of the Union on all things fragrance.
By Erin Jahns
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The 20 Best-Selling Essie Nail Colors of All Time—That You Can Still Buy
Can you guess number one?
By Erin Jahns
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According to Facialists and Plastic Surgeons, These 15 Creams Help Firm the Neck
Makeup artists also weigh in.
By Erin Jahns
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Makeup Artists Say This Product Tricks Your Skin Into Looking Years Younger
Any guesses?
By Erin Jahns
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I Tried Latisse for 6 Weeks (and Got the Lashes I've Always Dreamed Of)
I was shocked.
By Erin Jahns
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We Love Expensive Skincare, But Only When It Works—These 19 Brands Are Worth It
Beauty editors choose their favorites.
By Erin Jahns
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I'm Obsessed With Cost Per Wear, and This Best-Selling Perfume Is Just 37¢ a Pop
No perfume collection is complete without it.
By Erin Jahns
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WWW Deep Reviews: We Tested the 10 Best Lip Plumpers So You Don't Have To
We test; you trust.
By Erin Jahns
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I'm an L.A.-Based Injector and Self-Proclaimed Product Hoarder—19 Staples I Love
From skin to hair to makeup.
By Erin Jahns
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973 Reviews Later, We Finally Found the Most Effective Shampoos for Hair Growth
Plus, their conditioning soul mates.
By Erin Jahns
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I Put My Hair Through Hell—My (On-Sale) Secrets That Keep It Long and Healthy
Even hairstylists are shocked.
By Erin Jahns
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One of My All-Time Favorite Makeup Brands Launched the Collection of My Dreams
Plus, a portion of the proceeds go to an amazing conservation cause.
By Erin Jahns
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This Was Marilyn Monroe's Exact Skincare Routine, and Yes, You Can Still Shop It
Plus the tips she followed for skin cleansing, product application, and more.
By Erin Jahns
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16 On-Sale Summer Beauty Musts That Make My Skin Look Better After Just One Use
Here's what to buy from Dermstore's Anniversary Sale.
By Erin Jahns
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Celeb Manicurists Say These Are the Best Nude Nail Colors for Every Skin Tone
Plus, here are tips for choosing your perfect shade.
By Erin Jahns
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FYI: You Shouldn't Spend More Than $18 on This Popular Beauty Product
Seriously.
By Erin Jahns
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This Chanel Mascara Never Fails to Cause a Commotion Over My "Unreal" Lashes
Plus, why a celeb makeup artist calls it "the mascara for the summer."
By Erin Jahns
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We Have Celeb Facialists on Speed Dial—These Are the Retinol Serums They Love
The best non-prescription formulas are ahead.
By Erin Jahns