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TikTok Says 2025 Is the Year of Beverage-Inspired Beauty—Here's Your Coffee-Spiked Buying Manual
I simply can't get enough.
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These Are the Surprising Shoe Trends Gen Z Is Styling With Everyday Outfits for the Rest of 2025
Niche, weird, and unconventional.
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I'm Calling It: Collegiate-Girl Fall Is Happening, and These Products Epitomize the Trend
It's time to hit the books.
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Move Aside, Suede—6 Fresh-Feeling Fall Trends Gen Z Is Wearing First This Season
The fall I turned trendy.
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I'm Having an English Countryside Fall—20 Beauty Finds That Whisper "Escape to the Cotswolds"
New season, new favorites.
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For Gen Z, Trends Are Out, and Hyperpersonal Style Is In
Main character syndrome, anyone?
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"Island Girl Beauty" Is the Next Best Thing to a Tropical Paradise Escape—How to Get the Look
We're taking it to the beach.
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Low-Rise, Lacy, and a Little Bit Delulu: Welcome to the Gen Z Pop Girlie Summer
Put your headphones (and miniskirts) on.
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I'm Replicating the Beauty Aesthetics of My Niche Pinterest Boards With These 4 Trends
Who says you have to pick just one?
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From Sweatpants to Office Sirens, What Does "Professional" Even Mean to Gen Z?
Here's what the sub-27 crowd is actually wearing to work.
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Sorry to Millennials, But Gen Z Has Spoken, and These Are the Only 6 Summer Trends That Matter
Shop them all here.
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1998's Practical Magic Is a Crash Course In Whimsigoth Beauty, And I'm Taking Notes
Consider us enchanted.
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Olivia! Addison! Sabrina! Gen Z's New Infatuation With Barely-There Bottoms
Presented by Movado
Millennials hate them.
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19 of the Best Perfumes to Try If You're Entering Your Cowboy Carter Era Like I Am
They lassoed my heart.
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Save the Earth, But Make It Fashion: Gen Z's Secondhand Shopping, Explained
Presented by Who What Wear
Read our full secondhand report.
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There's Nothing Stopping Ballerina Alicia Mae Holloway From Soaring to New Heights
This dancer is living life with no limits.
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My Sister's Her Early Twenties—31 Chic Urban Outfitters and Free People Items I Recommended
Gen Z–approved picks.
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Millais's "Ophelia" Has Become My Favorite Spring Beauty Aesthetic—Here's How I'm Bringing It to Life
Pretty as a picture.
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The Coquette Aesthetic Has Its Hold on Gen Z—18 Pieces That Define the Look
Lana Del Rey fans will like this.
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Ruby Lyn Is Channeling Her Inner Chanel Girl at Paris Fashion Week
Get ready with the Gen Z icon for Paris Fashion Week.
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This Just In: Plushies Are the Freakier Trend Gen Z Is Dumping Bag Charms For
Presented by Who What Wear
Hot take: I'm obsessed.
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These Gen Z–Approved Beauty Brands Tap Into Niche Aesthetics
Take my money.
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No Offense to Sambas, But Gen Z Is Crowning These 5 Styles the It Sneakers of 2025
Presented by Who What Wear
These shoes are meant for walking.
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Every Beauty Secret This Gen Z Editor Archived From #BeautyTok (You Know, Just in Case)
Who knows what the future holds?
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New Year, New Me: 6 Trends Gen Z Is Adopting First in 2025
Sponsored by Coach
Here's what they're saving, loving, and buying this year.
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Eloise at the Plaza Is the OG Coquette Icon—12 Beauty Staples I'm Convinced She'd Use Today
From a sparkle-infused hair oil to an oversize velvet bow.
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I'm Obsessed With Watching The Holiday—16 Warm Scents I'm Wearing for Snowy Rom-Com Energy
So cozy.
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Emma Chamberlain's Closet Clean-Out Is Inspiring My Minimalist Era—5 Finds I'd Steal
The queen has spoken.
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The Unassuming Luxury Item Gen Z Is Investing In Next Year
Get ready for a whole new you in 2025.
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6 Gen Z Editors, Stylists, and Influencers on What's at the Top of Their Holiday Wish Lists in 2024
Sponsored by Coach
Gen Z has spoken.
