Gen Z
Learn more about Gen Z with the experts and editors at Who What Wear.
-
The 6 Sunglasses Brands Gen Z Is Wearing in 2026Take your outfits up a notch with these.
By Kerane Marcellus
-
I'm a Gen Z Editor Saving for a Shopping Splurge—30 Items on My "Worth It" Wish ListI won't gatekeep these chic pieces.
By Kerane Marcellus
-
Instead of Aviators or Ovals, This '00s Sunglasses Trend Makes an Outfit Look Peak 2026Gen Z is loving it.
By Ana Escalante
-
I'm a Gen Z Fashion Editor—These 7 IYKYK Brands Should Be on Your RadarI'm buying from all of them.
By Kerane Marcellus
-
These 20 Playful Beauty Products Are the Secret to Unlocking Your Whimsical Side This SpringCool and quirky.
By Maya Thomas
-
Goodbye, Matching Sets—Gen Z Is Making Workout Style Personal (and Chaotic) AgainIt's inspired by the early 2000s.
By Ana Escalante
-
Pinterest Has Spoken: Spring 2026 Is All About the Soft and Whimsical Cherubic Beauty AestheticMy halo is at the ready.
By Maya Thomas
-
I'm a Gen Z Fashion Editor—8 Cool Brands I Look For When Shopping at NordstromIYKYK.
By Josephine Hadjiloucas
-
Save This—10 Gen Z Celeb Outfits That Scream StyleApproved by Alex Consani and Lily-Rose Depp.
By Josephine Hadjiloucas
-
In 2026, Gen Z Is Wearing the Sneaker Trend All the It Girls Wore in 2012Rachel Sennott is on board.
By Allyson Payer
-
No, Not Leggings—Gen Z It Girls Are Wearing Heels and Ballet Flats With This Unassuming Winter StapleStarting at just $20.
By Ana Escalante
-
The Opera Aesthetic Is In for 2026—20 Beauty Essentials That Evoke Light-Flooded Stages and Velvet SeatsIt deserves a round of applause.
By Maya Thomas
-
The 2025 Gen Z Best Dressed List: See the Stars Defining a New Era of StyleThe best of the best.
By Ana Escalante
-
I'm a Gen Zer Who Loves Parisian Fashion—33 Affordable Finds That Give French Cool GirlExpensive-looking cardigans and elegant winter coats ahead.
By Josephine Hadjiloucas
-
3 Winter Trends That Were Practically Invented With the Gen Z Fashion Crowd in MindIt's all for the cool kids.
By Kerane Marcellus
-
What Gen Z's Coolest Editors, Stylists, and Creatives Are Giving (and Getting) This Holiday Season'Tis the season.
By Ana Escalante
-
These 19 Beauty Must-Haves Are Officially Making My Zillennial Heart Skip a BeatFor the '90s babies and 2000's kids.
By Maya Thomas
-
Timeless, Versatile, and Under $1000: Your Foolproof Gen Z Investment-Buy GuideFrom classic watches to forever ballet flats.
By Ana Escalante
-
Spotted in Tribeca and Beverly Hills: The Very 2025 Ways Gen Z It Girls Are Wearing Ballet FlatsFrom 2005 to 2025.
By Ana Escalante
-
Gen Z Office Siren Here—These 23 Fall Pieces Look Professional But Still CoolTrust me. These will sell out fast.
By Kerane Marcellus
-
TikTok Says 2025 Is the Year of Beverage-Inspired Beauty—Here's Your Coffee-Spiked Buying ManualI simply can't get enough.
By Maya Thomas
-
These Are the Surprising Shoe Trends Gen Z Is Styling With Everyday Outfits for the Rest of 2025Niche, weird, and unconventional.
By Josephine Hadjiloucas
-
I'm Calling It: Collegiate-Girl Fall Is Happening, and These Products Epitomize the TrendIt's time to hit the books.
By Maya Thomas
-
Move Aside, Suede—6 Fresh-Feeling Fall Trends Gen Z Is Wearing First This SeasonThe fall I turned trendy.
By Ana Escalante
-
I'm Having an English Countryside Fall—20 Beauty Finds That Whisper "Escape to the Cotswolds"New season, new favorites.
By Maya Thomas
-
For Gen Z, Trends Are Out, and Hyperpersonal Style Is InMain character syndrome, anyone?
By Ana Escalante
-
"Island Girl Beauty" Is the Next Best Thing to a Tropical Paradise Escape—How to Get the LookWe're taking it to the beach.
By Maya Thomas
-
Low-Rise, Lacy, and a Little Bit Delulu: Welcome to the Gen Z Pop Girlie SummerPut your headphones (and miniskirts) on.
By Ana Escalante
-
I'm Replicating the Beauty Aesthetics of My Niche Pinterest Boards With These 4 TrendsWho says you have to pick just one?
By Maya Thomas
-
From Sweatpants to Office Sirens, What Does "Professional" Even Mean to Gen Z?Here's what the sub-27 crowd is actually wearing to work.
By Ana Escalante