Gen Z
Learn more about Gen Z with the experts and editors at Who What Wear.
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Off Campus Season 2 Will Be Stephen Kalyn's Power PlayMeet Hollywood's new hockey heartthrob.
By Alyssa Brascia
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Sorry, Capris—Cool Under-30s Are Wearing This Summer Pant Trend With Ballet Flats and BootsGeorge Washington core.
By Ana Escalante
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Coach Is Launching a Gen Z–Forward Social Platform Featuring Charli XCX, KiiiKiii, and MoreLuxury is redefined in this next era of the brand.
By Kerane Marcellus
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Goodbye, Matching Sets—Gen Z Is Making Workout Style Personal (and Chaotic) AgainIt's inspired by the early 2000s.
By Ana Escalante
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Yea or Nay: Cool Gen Zers Weigh In on the Most Talked-About Summer TrendsUnfiltered opinions are always welcome.
By Kerane Marcellus
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The Summer of Matt Cornett Has ArrivedMeet the star of Amazon's latest YA romance drama, Every Year After.
By Jessica Baker
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Olivia Rodrigo Just Wore the Casual Trend Millennials Love in the Most Gen Z WayAnd it's summer-friendly.
By Kerane Marcellus
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I Asked Gen Zers What They're Wearing This Summer—These Trends Came Up Every TimeRead this if you want to be cool.
By Sierra Mayhew
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From the LES to Silver Lake, Gen Z It Girls Are Wearing These 7 Summer Micro-TrendsYou'll spot these at Le Dive.
By Ana Escalante
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The 6 Sunglasses Brands Gen Z Is Wearing in 2026Take your outfits up a notch with these.
By Kerane Marcellus
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I'm a Gen Z Editor Saving for a Shopping Splurge—30 Items on My "Worth It" Wish ListI won't gatekeep these chic pieces.
By Kerane Marcellus
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Instead of Aviators or Ovals, This '00s Sunglasses Trend Makes an Outfit Look Peak 2026Gen Z is loving it.
By Ana Escalante
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I'm a Gen Z Fashion Editor—These 7 IYKYK Brands Should Be on Your RadarI'm buying from all of them.
By Kerane Marcellus
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These 20 Playful Beauty Products Are the Secret to Unlocking Your Whimsical Side This SpringCool and quirky.
By Maya Thomas
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Pinterest Has Spoken: Spring 2026 Is All About the Soft and Whimsical Cherubic Beauty AestheticMy halo is at the ready.
By Maya Thomas
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I'm a Gen Z Fashion Editor—8 Cool Brands I Look For When Shopping at NordstromIYKYK.
By Josephine Hadjiloucas
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Save This—10 Gen Z Celeb Outfits That Scream StyleApproved by Alex Consani and Lily-Rose Depp.
By Josephine Hadjiloucas
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In 2026, Gen Z Is Wearing the Sneaker Trend All the It Girls Wore in 2012Rachel Sennott is on board.
By Allyson Payer
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No, Not Leggings—Gen Z It Girls Are Wearing Heels and Ballet Flats With This Unassuming Winter StapleStarting at just $20.
By Ana Escalante
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The Opera Aesthetic Is In for 2026—20 Beauty Essentials That Evoke Light-Flooded Stages and Velvet SeatsIt deserves a round of applause.
By Maya Thomas
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The 2025 Gen Z Best Dressed List: See the Stars Defining a New Era of StyleThe best of the best.
By Ana Escalante
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I'm a Gen Zer Who Loves Parisian Fashion—33 Affordable Finds That Give French Cool GirlExpensive-looking cardigans and elegant winter coats ahead.
By Josephine Hadjiloucas
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3 Winter Trends That Were Practically Invented With the Gen Z Fashion Crowd in MindIt's all for the cool kids.
By Kerane Marcellus
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What Gen Z's Coolest Editors, Stylists, and Creatives Are Giving (and Getting) This Holiday Season'Tis the season.
By Ana Escalante
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These 19 Beauty Must-Haves Are Officially Making My Zillennial Heart Skip a BeatFor the '90s babies and 2000's kids.
By Maya Thomas
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Timeless, Versatile, and Under $1000: Your Foolproof Gen Z Investment-Buy GuideFrom classic watches to forever ballet flats.
By Ana Escalante
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Spotted in Tribeca and Beverly Hills: The Very 2025 Ways Gen Z It Girls Are Wearing Ballet FlatsFrom 2005 to 2025.
By Ana Escalante
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Gen Z Office Siren Here—These 23 Fall Pieces Look Professional But Still CoolTrust me. These will sell out fast.
By Kerane Marcellus
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TikTok Says 2025 Is the Year of Beverage-Inspired Beauty—Here's Your Coffee-Spiked Buying ManualI simply can't get enough.
By Maya Thomas
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These Are the Surprising Shoe Trends Gen Z Is Styling With Everyday Outfits for the Rest of 2025Niche, weird, and unconventional.
By Josephine Hadjiloucas