Gen Z
Learn more about Gen Z with the experts and editors at Who What Wear.
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These Are the Trends Gen Z Will Be Wearing in 2023—30 Editor-Approved PicksAll thanks to TikTok.
By Ana Escalante
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Gen Z Says: This Is What the Next Gen Is Saving, Wearing, and ShoppingPresented by Who What Wear
From Gen Zers themselves.
By Ana Escalante
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I'm a Gen-Z Editor, and I Can't Live Without These 30 BasicsThe best basics ever.
By Grace O'Connell Joshua
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Madelyn Cline Is Gen Z's Next Style Icon—5 Outfits She Wore I'm Drooling OverMimi Cuttrell does it again.
By Sierra Mayhew
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My Friends Always Ask Me Where I Find My Outfits—I Told Them These 10 StoresThese are the only brands that matter to Gen Z.
By Ana Escalante
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The Rise of the Weird-Girl Aesthetic: Here's What It Is and How to Get the LookSo true.
By Ana Escalante
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Gen Z Can't Stop Wearing Dr. Martens—How the Brand Scored the Coveted GenerationStraight from the horse's mouth.
By Eliza Huber
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These Gen Z Celebs Are Fashion's Next It Girls—8 Outfits to Prove ItThe next generation has arrived.
By Anna LaPlaca
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I'm a Gen Z Fashion Writer—These Are the Small Brands I'm Obsessed WithPresented by Who What Wear
They're worth your attention.
By Yusra Siddiqui
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Maia Reficco Is Gen Z's Next Style Icon—Click the Follow Button for ProofYou won't regret adding this one to your follow list.
By Eliza Huber
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Jenna Ortega Wore a Completely Sheer Dress With the Highest Heels, Well, EverRisqué.
By Eliza Huber
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I'm a Gen Z Fashion Editor Based in NYC, and I Love These 5 Summer TrendsMillennials, step aside.
By Grace O'Connell Joshua
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Gen Zers Everywhere Are Obsessed With These 10 Fashion and Beauty BrandsApproved.
By Yusra Siddiqui
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Gen Z Says: 3 Fashion People Who Are Making Their Mark in the IndustryPresented by Who What Wear
You'll want to hear what they have to say.
By Yusra Siddiqui
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The Gen Z Starter Pack: 12 Spring Items to Get on Your Radar ImmediatelyAccording to fashion insiders.
By Anneliese Dominguez
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Gen Z Will Be Salivating Over This Cute New Nordstrom LaunchIt has Olivia Rodrigo written all over it.
By Erin Fitzpatrick
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I'm a Plus-Size Creator, and Here's How I Define My Style Beyond StereotypesPresented by Who What Wear
There are no rules.
By Yusra Siddiqui
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A Gen Zer Walks Into Nordstrom—Here Are the 57 Trendy and Cool Buys They FindMajor shopping list ahead.
By Yusra Siddiqui
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It's Not Just Gen Z: Megan Fox Wore the Platform Boots That Every TikToker OwnsA regular on my FYP.
By Eliza Huber
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We Challenged 6 TikTokers to Personalize the Newest Levi's® Jeans, and WowThis is what denim dreams are made of.
By Michaela Bushkin
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I'm a Nordstrom Stylist in My 20s—Here Are the Trends I Think You Should BuyYou know what to do.
By Yusra Siddiqui
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Amandla Stenberg Is the Voice of a Generation, so Listen UpAnon, who?
By Drew Elovitz
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Wait, These 3 Mall Brands Had a Major Glow-Up—30 Things in My CartPrepare to be surprised.
By Yusra Siddiqui
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Big Trend Energy: How I'm Styling 2021's Key Looks in a Modest WayBe inspired.
By Yusra Siddiqui
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21 Gen Zers Share Exactly What They're Buying for Fall“Personally, I think the cowboy boot is the new white sneaker.”
By Casey Lewis